Executive vice president of Green Motor Group, chief spokesman Jinyahui After entering the subsidy era, the pressure of new energy vehicles suddenly increased, especially in most of the new power products are still in the market has not even entered the stage.
How to face the gradual withdrawal of subsidy policy is a problem that new car-building forces cannot avoid. Hosted by the Daily Economic news, NBD Automotive ' 2018 industry innovation and New Energy Auto Summit and the ' Good Trip ' award ceremony ', the Green Car group executive Vice President, chief spokesman Jinyahui Frankly, ' subsidy policy withdrawal is the general trend, in the early days of industry development, Government subsidy will promote the development of the industry, but it is not worth the dependence of the car companies on subsidies.
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Jinyahui further said that enterprises to be profitable, it depends on what kind of resource integration capacity, whether the cost down and whether the products meet market expectations.
Create new Energy ' v mode ' According to the Daily Economic news reporter learned that green Chi has always emphasized to rely on the distribution industry chain, the use of new energy automotive core three-power technology and shared travel business, through intelligent vehicles to provide intelligent services to build a complete intelligent mobile life-sharing ecological circle, to create a new energy vehicle development of the ' V model ', to become intelligent mobile life operators
. ' Green products in the project and product planning, we will consider whether our products are in line with the needs of the public products. We cover micro-cars, compact cars and B-class models from product planning. In terms of market segmentation, our products cover all levels of customer demand. From the product point of view, the future even if there is no subsidy, we can even more efforts.
' said Jinyahui. "Daily economic news" reporter read the green-Chi product planning to learn that Green Chi planning has three brands: the first is high-end demand-oriented, high-performance supercar-type, will not be a traffic model, the second is the green-chi plan for mainstream customer demand for the compact SUV and extension of the model;
The third is the A00-level model and the shared travel platform of the green-chi program.
Jinyahui said that in addition to product development, manufacturing also needs to reduce costs. ' Green ' manufacturing is divided into two levels, the first is independent manufacturing, at the same time through joint manufacturing, the use of some of the existing capacity of the community to produce models. In other words, not all the things green to do, I want to do is I am good at, I am not good at will seek social resources, this will also bring down the cost.
' Jinyahui further pointed out.
Reduce costs through integrated marketing
According to the Daily Economic news reporter learned that there is no production qualification of the first model of green products or will be produced by Dongfeng Yue Loong Foundry.
According to the Green Plan, the future of the product will be very intensive, its SUV models will be officially launched in 2019 years of the Four seasons. ' Marketing, we integrate the existing marketing capabilities and travel resources to enhance competitiveness.
' Integrated marketing will be an important aspect of Green's cost reduction, ' Jinyahui said.
Jinyahui believes that making cars and doing business is the two core business of Green Chi. ' is equal to two sides, the two are complementary and mutually reinforcing relations. Seiko Smart New Energy vehicle is a carrier of our business model, but also a cornerstone of our travel business, we must have a good car. Our travel business is close to customer demand, customer-led mode of travel. So there is no problem with Green's profit. It is based on this aspect of integration, green is expected to enter the sound of the fast lane.
' Jinyahui said. In addition, the relationship between the traditional vehicle and the new power of car-building, Jinyahui that, ' The new car-building forces to the outside world a ' do not know the rules ', the feeling of rampage, compared with the traditional car-making enterprises more calm, like our respectable teachers, they are also worthy of our respected opponents and industry forward.
' Green Chi Jinyahui: ' Developing the fifth model ' | is the key to future profitability