Recently, Konka color TV business released a new strategy and new autumn products in Shenzhen with the new identity of Shenzhen Konka Electronic Technology Co., Ltd. In the context of the new strategy of transformation and upgrading of Konka Group, Shenzhen Konka Electronic Technology Co., Ltd. was established to realize the Driven by technological innovation, one of the important objectives of this strategic goal of a world-class enterprise with global competitiveness.
At the press conference, Chang Dong, chairman and general manager of Shenzhen Konka Electronic Technology Co., Ltd. said: 'TV is the core of our business, the starting point of 'scientific innovation', the focus of 'model change', and the cornerstone of Konka Group's brand. , carrying the specific landing of the group 'technology + industry' strategy. For the TV business, we are unwavering.'
For Konka Color TV, what kind of changes will this major move bring?
Color TV business reform
The 19th National Congress put forward the overall idea of transforming the development mode, optimizing the economic structure, and transforming the growth momentum, and injecting strong momentum into the development of China's economy. Konka's major shareholder OCT Group launched the guiding ideology of this new year, Konka combined with its own transformation and upgrading. Directions and ideas, began to implement mixed ownership reform. White goods, small household appliances, mobile phone business have undergone a mechanism change, the core color TV business also ushered in corporate reform.
The newly established Shenzhen Konka Electronic Technology Co., Ltd. is a wholly-owned subsidiary of Konka Group. It is rooted in the background of the OCT Group, the central enterprise listed company of Konka Group, and implements the independent operation of the company according to the group's deployment. It is responsible for the operation of Konka color TV on a global scale. The whole industry chain business. As the root of Konka industry, color TV is naturally the core of Konka's industry. The color TV business of Konka Electronics is still one of the most important business segments of Konka Group.
Konka Electronics brings together Konka's R&D, manufacturing, sales and service companies in the color TV business, which greatly enhances the efficiency of Konka TV's response to external changes. Color TV is one of the most competitive industries in China, and its corporate operations will have Conducive to the further light-loaded business of Konka color TV business, to respond to market changes more quickly, improve the quality and efficiency of operations.
New strategy
The strategic theme of Konka Electronics Technology is 'to concentrate on the rise, to rise across the rise'. Concentration focuses on focusing on the main business and implementing shared thinking. The rise is to make the color TV business bigger and stronger. The company's vision is to focus on TV and technology innovation. Drive, take the mode change as the path, and become a globally competitive industrial company.
Konka Electronic Technology has planned the strategic deployment of 'scientific innovation' and 'model change'. Science and technology innovation will be deeply cultivated from the three fields of semiconductor, internet of things and artificial intelligence, and has achieved a major breakthrough in '8K independent chip'. In terms of model change, the four strategic initiatives of promoting brand rejuvenation, sharing ideas, intelligent manufacturing, and mixed ownership reform were planned.
Carrying of Konka brand
Color TV is the core business of Konka Electronic Technology, the foundation of Konka, and the cornerstone of Konka Group. It carries the specific foundation of Konka Group's 'Technology + Industry' strategy. Konka Electronic Technology is still the main business and brand of Konka.
After the baptism in 2017, Konka TV, which has grown against the market, last year, released a number of new TV products this year, once again let the industry refocus on it. From the development trend of Konka TV in recent years, although it is a veteran TV manufacturer, it has shown innovation Thinking, the trend of youthfulness. The color TV business is the bearer of the Konka brand. It is believed that with the outbreak of technologies such as OLED and 8K, Konka Electronics will also become a leading company in the field of color TV, making the Konka brand shine.
