Vivo established AI Global Research Institute, joined AI mobile phone battle

Today, AI artificial intelligence is undoubtedly the hottest topic, and everyone is no stranger. Its related products are endless, and now there are different Chengdu in various fields. For example, drones in logistics, unmanned buses in the automotive field, As well as AI teaching in the medical field and AI teaching in the field of education.

In fact, AI is a new technical science that studies, develops, extends, and extends human intelligence, methods, techniques, and applications. At the same time, it attempts to understand the essence of intelligence and produce a new kind of energy. Intelligent machines that respond in a way similar to human intelligence. Smartphones are the embodiment of cutting-edge technology, and AI technology has become a direction for manufacturers to compete.

Recently, with the rapid development of AI technology in the mobile phone industry, vivo has also joined the research in this field, and established the AI ​​Global Research Institute. It is understood that at the strategic planning meeting at the beginning of this year, the vivo executives announced the establishment of the bearer. The physical organization of the artificial intelligence strategy - "vivo AI Global Research Institute", the basic science and subversive technology innovation research in the field of artificial intelligence.

In addition, Vivo will also increase investment in artificial intelligence, strengthen R&D investment, and investment in hardware infrastructure, and strengthen cooperation with various AI technology companies and various technology research and development institutions. According to the reporter, artificial intelligence is the direction of the mobile phone industry in the next 10 years. For this, vivo company will also include artificial intelligence in the company's future strategic development focus.

In vivo recently released NEX, its AI technology can be described as ubiquitous, AI camera, AI assistant, etc. Among them, voice assistant Jovi can be regarded as the 'representative' of vivo. Functionally, Jovi not only supports a large number of three-party applications, but also Recognizing more complicated commands such as 'sending a red envelope to a mother', Jovi is smarter and more human than Apple Siri.

As for the AI ​​camera, NEX supports AI scene recognition, AI filter, AI backlighting, AI beauty and other functions. Compared with the traditional camera effect, the effect is more intelligent and the color is more pleasing than the AI ​​technology. , Self-portrait is more beautiful.

Not only vivo, the good brother OPPO also established the relevant technical research institute, and participated in the Shangtang Artificial Intelligence Conference held in April this year. At the same time, OPPO also presented the research results of AI technology at the conference. Take the photo of OPPO R15 as an example. AI technology automatically recognizes the current specific scene when photographing, and displays it on the screen in real time as a label, such as indoor + portrait, outdoor + landscape, restaurant + food, etc. Optimization.

With the mobile phone manufacturers gradually investing in the research and development of AI technology, AI chips and AI systems have gradually become a new competitive direction in the mobile phone market. Now, OPPO and vivo, which have been neglected in self-research, are also beginning to grasp AI technology. In terms of taking pictures, there are more, but in the future, with the help of AI, the mobile phone system will become smarter and smoother, and the mobile phone will become a real 'smart phone'.

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