Samsung subsequently recalled the phone, but some users still keep the phone and still use it.
Now, some users who are still using Samsung Note 7 have indicated on the reddit forum that the battery of Note7 in their hands has been inflated and is likely to explode.
I am always at the mercy of the fear of the explosion. I don’t know how these determined users have persisted... If it is a veteran, I have already got the beach to fish. (Just kidding, fried fish is illegal).
It may be that the impact of Note7 was too bad, or it may be for other reasons. Recently, some media said that Samsung may cut the Note series, and it is said that the plan has been brewing for one year, has been notified Suppliers and partners.
It sounds a bit outrageous. After all, Samsung has only two flagship machines, the Note series and the S series. Cut one, and how to support the product line? Is this not a waste of martial arts?
However, under the circumstance, the old road thinks that it is also time to choose one of them to cut off.
At the earliest, the Samsung Note series pioneered the big-screen mobile phone, leading the trend of large-screen mobile phones, and became the strongest flagship of Android. Even Apple had to launch the 5.5-inch iPhone 6 Plus to deal with it.
The size of the screen is not the biggest difference between the Note series and the S series. In fact, the Note series is biased towards business attributes, the appearance is more square, to highlight its more formal features, while the S series is the main innovative and stylish appearance, more inclined to entertainment. Chemical.
In other words, you can understand Samsung's Note series as Huawei's Mate series, and the S series as Huawei's P series. Both are the difference between business and fashion, but from the perspective of aesthetics, the S series may be more in line with the present. Aesthetic.
However, in the past two years, under the trend of large-screen and full-screen, the difference between the Note series and the S-series is getting smaller and smaller. In addition to the screen size, it is difficult to see the obvious difference.
First look at the similarities in the configuration of the Samsung S8 and Note8 launched last year.
Samsung Note8 and S8/S8+ all use full-view curved screen (18.5:9 aspect ratio), 10nm processor, 12 million pixel camera, support IP68 dustproof and waterproof, USB Type-C interface, wireless charging, equipped with Bixby and Dex Features.
In terms of differences, Note 8 introduced a comprehensive screen that was praised on the S8. The screen size reached 6.3 inches, which is only 0.1 inches larger than the S8+ screen. This gap is negligible.
The biggest difference between the two may be the S Pen. The Note 8 comes standard with a S 4096-level pressure sensor. It supports IP68 dustproof and waterproof (underwater writing), not only supports floating translation, magnifying glass, intelligent selection, etc. Add Bixby Vision, coloring, dynamic messaging (which records the user's drawing process) and more.
This feature is not available in the S series, and from the user experience of the S Pen, users are still very much bought.
Another difference is the S8's 12 megapixel single shot and Note 8's 12 megapixel dual shot, and the battery's 300 mAh subtle difference.
However, in the case of little difference, the pricing of the two mobile phones is not small, the S8 issuance price is 5688 yuan, and the Samsung Note8 issuance price is 6988 yuan.
This gap will cost an extra 1300 yuan. It is no wonder that the Note8 has been seen by the industry at the beginning of its listing. Especially in the Chinese market, after two months of release, it only got 60,000 units of sales, for such a large The market is really a bit ugly.
However, another important reason why the Note series is not optimistic should be the aftermath of Note7. As mentioned at the beginning of the article, the explosion of Note7 has left a deep impression on the world, so Samsung has to recall it worldwide.
But in China, due to Samsung's poor public relations handling, China's Samsung mobile phone market share has fallen across the past two years.
According to data from the market research firm Straegy Analytics, Samsung’s smartphone market share in China has fallen to 0.8% in the fourth quarter of 2017. Five years ago, the company’s mobile phone market share in China still accounted for 20%. % more.
From a global perspective, Samsung's recall has not caused a huge blow to its products and brands, but it is fatal in China.
But on the other hand, where is the future mobile phone incremental market? Compared to the global market with stable sales, Samsung, which accounts for such a low level, obviously has more potential in the Chinese market. It is necessary to know that China has 400 million mobile phone sales per year. Samsung can't turn a blind eye.
It can be said that the side effects of Note7 can not be released as long as the day is not cleared, even if the subsequent products are more superior in performance, cheaper in price, and more pleasing in appearance, they are doomed to no avail.
What's more, when the new Samsung Note8 was changed at the end of 2017, some users found that it could not be charged and turned on. This situation has undoubtedly deepened the user's doubts about the Note series.
Therefore, in the old way, if Samsung wants to simplify the product line, clear the previous bad effects caused by Note7, and get more sales, cutting the Note series is a wise choice.
It is not impossible to cut off the Note series. After all, the Note series also plays the role of blocking the iPhone in the second half of the year.
But Samsung must work hard to make a real difference between the Note series and other products. Otherwise, if the user wants to spend more than 1,000, buy a brand, the phone with similar functions?