Similar to the previous one of OPPO veteran Liu Zuohu's one plus mobile phone, Realme is also a brand new brand derived from OPPO company. The operating company behind this brand is Shenzhen Ruierhao Mobile Communication Co., Ltd.
An insider of OPPO told the "Communication Industry News" (net) reporter that Li Bingzhong has rich experience in global operations. Realme is currently based on the Indian market and will penetrate other overseas markets in the future.
It is understood that in May 2018, Realme launched its own Virgo in the Indian market - Realme 1, priced at 8900 rupees (about 842 yuan), United Amazon online sales. Realme brand positioning in India For 'Power Meets Style', the translation is 'the combination of strong performance and trend design'. Combined with the configuration and price of the product, the direct competitor is Xiaomi's Indian version of the red rice series.
As a new brand, Realme's first series of products in India has sold 400,000 units in two months. Counterpoint data shows that it has occupied 1% market share in the local market in the second quarter of this year. Amazing speed.