Ten years ago, shortly after the advent of the Apple App Store, CEO Steve Jobs paid $21 million to developers within 30 days of the launch. Jobs himself was very excited. In early August 2008, Jobs invited Nick Winfield, then a reporter for The Wall Street Journal, went to Apple's headquarters in Cupertino, Calif., for a live interview.
The entire interview process was approved by Jobs himself. In the interview, as Apple's CEO, he predicted that the mobile business might one day become bigger. In hindsight, this prediction is not bold enough.
The following is a written record of the interview on August 7, 2008, with a few changes. The interview was first published jointly by The Wall Street Journal and The News, a technology news site. Winfield is now a senior editor of the site.
Nick Wingfield: Monday is the month of the App Store, right?
Steve Jobs: Yes, it's just 30 days.
Winfield: How is the situation in these 30 days?
Jobs: Very good. Can I start today's interview by simply introducing a few conceptual frameworks?
Winfield: Of course.
Jobs: In our opinion, the App Store is like iTunes for the iPhone. We bring content to the iPod through Internet services, making the iPod more powerful. And we are doing the same thing on the iPhone.
We are using the Internet service to enhance the iPhone function and send the content directly to the phone. In this case, since we have been able to successfully bring the iTunes music content to the phone, what we have to do now is to bring the application content to the phone.
We think the result... This is exactly the same as the iPod's development strategy, which is to use the content provided by the Internet to optimize the device. In addition to iTunes, we can also wirelessly transfer content on the device without a computer. It also automatically updates the app. The app store will be developed on iTunes, just like standing on the shoulders of iTunes.
It was developed on the iTunes infrastructure, including all stored content, all billing information, and access to email receipts.
The App Store is fast and reliable because it has the same system as iTunes. Customer reviews, one-click purchases, it's like clicking and playing music on iTunes. No one has copied iTunes for more than five years. Because of the App Store It is built on top of it, so it will be more difficult.
From a strategic point of view, this is a big deal. How is the deal completed? Today, we have more than 1500 apps on the App Store. We believe that the developer's investment will start to slow down, but In fact, it is still accelerating.
Winfield: How many new apps are added every day? Do you know?
Jobs: I can check it for you. My instinct is to add about 50 new apps per day.
Winfield: These apps are all approved, right?
Jobs: They are all submitted electronically. We have created a complete set of electronic submissions for music, TV shows and other content that developers can use to submit their applications.
We are responsible for oversight. The e-submission process is still in its early stages. Some applications that have not been approved before are now appearing on the App Store platform.
Winfield: For example, the I Am Rich application?
Jobs: Yes. We have also removed a program today, the name is............
Katie Cotton, Apple Communications Director: 'Inaudible 3:05'
Jobs: No, about the application of the knife, what is the name? No matter, anyway, this application is online again.........
Winfield: For which apps can enter the App Store, you should have your own bias.
Jobs: There are some bias issues. Obviously, we don't provide pornography, but there are copyright issues. There is a good movie app that helps users rate movies on rotten tomatoes. Fox, the parent company of Rotten Tomatoes, calls We said: 'They have no right to do this.'
We have to go back and say to them: 'Hey, we have to take your app off the shelf.' The copyright holders have provided some comments here. We must remove these apps from the App Store until they are with the copyright owner. Agree to get back on the shelves.
Winfield: Have you ever had a malware problem?
Jobs: No.
Winfield: Not at all?
Jobs: Not at all. But you have to know...
Winfield: The problem may arise.
Jobs: 'Knocking the table'
Winfield: There is another separate issue this week: iPhone 'recall' a URL that may contain a blacklist. Is this just to disable applications that are installed on the iPhone?
Jobs: We have adopted a multi-level approach to try to keep the iPhone safe and reliable.
For example, if there is an app in our App Store that has some malicious behavior on your private data, we can stop selling the app. But we also want to stop it from running on an existing phone that is already installed. I hope we will never have to do this.
Winfield: This kind of thing has not happened yet.
Jobs: Yes, hope will never happen. But if we don't have such protection, then we are irresponsible.
As I mentioned before, 27% of the more than 1,500 apps are free, and the remaining 73% are paid. In paid apps, more than 90% of subscriptions cost less than $10.
Coton: Nick asked me earlier, is this consistent with what we saw before.
Jobs: Yes. 27% free, 73% paid. In paid apps, more than 90% of the price is less than $10. What you really want to know is how many apps have been downloaded. I will put all the next Monday The content explains, we can make predictions very accurately, probably more than 60 million applications.
Winfield: 'Laughter'
Jobs: In the first 30 days of the App Store release, users have downloaded more than 60 million apps from it.
Winfield: How big is the iPhone's installed user base now?
Jobs: Sorry, this is not convenient to disclose.
Winfield: The latest data is 6 million.
Jobs: Yes, that is...
'Crosstalk interference'
Winfield: This is also the data for iPod touch, right?
'Crosstalk interference'
Jobs: This is the iPod touch, but not all of them are upgraded to the iPhone 2.0 software. iPhone 2.0 will let you enter the App Store. I can't give you a number because we are still in the middle of the quarter.
Winfield: Can't you tell me how many apps are available for each iPhone?
Jobs: I can't do this, but now I can tell you an interesting fact. In the first 30 days, users have downloaded more than 60 million apps from the App Store. This number is equivalent to 30 iTunes downloads. %.
Winfield: Calculated by unit.
Jobs: Yes. I repeat. In the past 30 days, the App Store app has downloaded 30% of all iTunes song downloads in the same period.
Winfield: 30% by unit.
Jobs: Yes.
Winfield: There are more than 180 million.
Jobs: More than two hundred million.
Winfield: That is to say, in the past 30 days, the App Store application has reached 200 million downloads.
Jobs: Almost.
Winfield: What does this number mean for you?
Jobs: This shows that the App Store is much larger than we think, because iTunes has been launched for more than five years. In 30 days, the number of apps downloaded by users in the App Store is 30% of the number of iTunes songs downloaded worldwide.
Winfield: What is your expectation? What kind of expectations do you have in the App Store?
'Crosstalk interference'
Jobs: We didn't expect it to be so big. The mobile industry has never seen such a thing. To be honest, the computer industry has not. The 'laugh' release has 60 million apps downloads in 30 days, which is equivalent to iTunes song downloads. 30%, this is a record.
'The mobile industry has never seen such a thing. To be honest, the computer industry has not.'
Winfield: What is the percentage of free apps in the 60 million apps downloaded? I am sure that the percentage of free apps downloaded is quite high. Is this assumption appropriate?
Jobs: Right.
Winfield: Can you tell me what is the ratio of free and paid apps?
Jobs: I don't know very well, but it's obvious that the free percentage is higher. This is very good. The purpose of our App Store is to add value to the iPhone. Free apps and paid apps can sometimes play very well. Good role. We all like free apps.
Winfield: Just like you said the last time we talked, you didn't think about it...
Jobs: By the way, some free apps have their back-end service components. Epocrates is a good example. Epocrates is a free app that will provide you when you log in to their website to sign up. A free database. But then, all other products they own are charged when they provide services to you.
Winfield: Sales increase.
Cotton: "Unclear 9:25" talk about it because his wife is a doctor.
Jobs: About Epocrates, you should interview it.
Winfield: Yes, I have already communicated with...
Jobs: You should talk to Kurt. The iPhone downloads exceeded the full-year forecast in the first two weeks. The information he gave you might be very interesting...
'Crosstalk interference'
Winfield: Do you know how to compare the App Store with other platforms? These platforms are very mature products.
Jobs: You should ask Kurt. He told me something. I don't know if I can tell you.
Winfield: Service fees, advertising, you don't seem to be involved.
Jobs: We are not involved.
Winfield: Ok. As we talked about last time, the revenue share is seven or three. So you can make some money, but don't you expect this to become a big profiter?
Jobs: Yes. It's like iTunes.
Winfield: Even if it will be very popular, you will not...
Jobs: No. It costs money to run this business. These free apps cost a lot of money to get online and for users to download. Paid apps also cost money. They also pay for some free apps. I don't expect this to be a big profit, we hope it will add value to the iPhone, so we can sell more iPhones.
Winfield: Do you think it has already started?
Jobs: I think the App Store has gained a lot of attention. It will become a brand new category, and no mobile device can do this before.
Winfield: Whenever I write about Apple's support for developers on the iPhone, I will hear a lot of feedback from people who use BREW to develop apps all the year round. 'No, there are no new changes. For others Mobile phone type development software platform, their entire ecosystem is around Windows Mobile, Java, BREW. 'What do you think of these applications?
Jobs: I have two or three points to say. First, if you go to chat with developers who develop apps for iPhones, they will tell you two things in unison. There has never been such a powerful mobile platform.
For example, before we launched the App Store, we worked with the first developers. They started sending their mobile team here. When they realized that the platform is powerful, they will have their own desktop. The team or the control team are arranged.
They are aware of graphic design, animation, processing, and memory quality. These features make the App Store go beyond other mobile platforms. Every developer says so. You should have heard the comments of video game designer John Carmack. right?
Winfield: Well...
Jobs: The second thing we'll always hear is that the App Store's development environment is more advanced than they have seen on any mobile platform. The application interface is another level, and the entire development cycle. , troubleshooting tools, etc. Everything is for the purpose of developing applications.
Once the application development is complete, you will need to submit it to Apple. We will be responsible for handling all marketing, wireless distribution, invoicing and transaction related matters, and will transfer the application directly to the user's mobile phone. The way is still not there. There are a lot of websites that will help you with this step, but they don't download the app directly to the user's phone.
Winfield: They will...
'Crosstalk interference'
Jobs: Yes, these sites will download the app to the user's computer and then use the flash to complete the installation. This site will charge a higher fee than us, and the business scope provided is much less than us.
Winfield: Do you know what the revenue share on these sites is?
Jobs: At least five or five points. Usually, it will be more than 70%.
Winfield: According to this equation, is 70% for distributors and 30% for developers?
Jobs: Yes, at least 50%. We have heard of up to 70%. They don't have much business yet, and can't communicate directly with every user. You have to go to the website, on the computer side. Make a purchase on.........
Winfield: What does it feel like compared to the early Macintosh? Do you think third-party apps on the iPhone can drive the platform like third-party apps on the Mac?
Jobs: Let's take Epocrates. I mean, if you have talked to someone like Epocrates, you will find that this app provides functionality for professionals in the medical field and has nothing to do with making calls and browsing the web. It also has nothing to do with the iPod, and the latter three are the core features that we launched on the iPhone before.
Epocrates brings the iPhone to an area where most mobile devices have never been involved. I think developers have realized that there are some things that are very different from before.
Winfield: How much has it been earned so far?
'laughter'
Winfield: How much does Apple or the developer make?
Jobs: I can't tell you this. In the first month, the total revenue was 30 million US dollars. The developer took 70%, which is 21 million US dollars. Of the 21 million US dollars, 9% directly fell into the top ten. In the developer's pocket. Many small developers have made a lot of money on the platform. This is only the first month.
Winfield: Is this beyond your expectations?
Jobs: Just take 30%... Remember, we are on the rise. Future markets will sell more iPhones and iPod touch devices. We now have a net income of $360 million a year. Soon, this The data will increase to 500 million US dollars.
Who knows? Maybe the market will reach $1 billion at a certain stage. This does not happen very often. A brand new billion-dollar market opens, starting 360 days for $360 million, I have never been in my software. I have seen this kind of business in my career.
Winfield: You can't tell me the number of apps I buy in iPhone users, but...
Jobs: I hope I can, but I can't.
Winfield: Is the ratio highly concentrated in the user base or...
'Crosstalk interference'
Jobs: The ratio is very large.
Winfield: What is the scope...
'Crosstalk interference'
Jobs: Anyway, the ratio is very big. I have met some people who bought 30 apps. Everyone I know who uses the iPhone has bought some apps and is happy to do so.
Winfield: Let's take iTunes. If the application revenue exceeds $200 million in a month, will this soon exceed iTunes revenue in terms of music and movies?
Jobs: If one of them is $30 million and the music business is $200 million, then there is still a long way to go.
Winfield: I don't know the exact development of the music business. I assume that the business is developing very fast.
Jobs: It started from scratch. Music is a $2.5 billion business per year for us. If the net income can reach $360 million, I would be very excited. If it can exceed $500 million, I might be on the ceiling. Dance on. Maybe one day in the future, we will reach $1 billion.
I think the App Store is not yet comparable to the music business, but its importance in the future is unquestionable. Maybe at the right time... Who knows? I don't know.
Winfield: What are the top three apps... I can see the bestsellers. What are the top three paid apps...
'Crosstalk interference'
Jobs: You can find it directly on your iPhone. Look, we are open to all of this content.
Winfield: The leaderboard will float. I am sure there will be some changes, right?
Jobs: Yes. You want to say who makes more money?
Winfield: Yes, in the first month.
Jobs: I can't say, because they don't actually...some people don't want to be known. We originally put the downloads of each app on it, if you...
Winfield: So you can find them.
Jobs: But after that, we were told to remove this data.
Winfield: Is the developer asking?
Jobs: Yes. Let's take a look.
Winfield: I am sure that SEGA is one of the happy people, right?
Jobs: SEGA is really happy. This is the top 25 list. There are two versions, the paid version and the free version.
Winfield: Most are games.
Jobs: I don't know what Ambiance does. The Recorder app is not a game, you will find it very useful in the future.
Winfield: IBeer.
Jobs: Yes, IBeer. (Laughter) Units is not a game. It is a very useful unit converter. But there are a lot of games on the leaderboard.
Winfield: I remember a few days ago I read a message saying that some developers have lowered the price of the app. Have you noticed this message?
Jobs: I know. Impression, it should be CNET's report. Ah, no, it's MacDailyNews' report, which says that some people think it's a nightmare for developers. They also quoted a company called Jirbo, I copied this one. Down. Did you see Jirbo's reply?
Winfield: No.
Jobs: Right, I copied it. I think you should be interested in it. Yes, I think this is very interesting. After you read it, you will understand what I mean. The founder replied: ' We agree with you. Jirbo thinks App Store...' Here, the magazine's view is that the App Store or the website is ridiculous, 'The App Store is the biggest benefit in the history of mobile, we fall in love with Apple because of this. But our The experience is quite the opposite. In fact, the halo effect of the iPhone has also affected us, even beyond all our crazy expectations. Our most popular app is our most expensive one - Paper Football, priced at 4.99 US dollars.
'The app store has subverted the mobile. In just three weeks, we have achieved nearly 2 million downloads. About 60,000 downloads are paid. I think you can create a record directly, and the App Store gives the company an unprecedented Distribution and income. 'This is more like a mobilization or promotion.
Winfield: The price has dropped. What do you think of this? Can you say that this is the initial test of people?
'crosstalk'
Jobs: This is competition. Who knows how to price? I think some people have already lowered the price from $10 to $5, but found that sales have increased by a factor of two. I think they are just trying to maximize revenue. They are experimenting.
They can ask us, 'What should we do?' Then we will say, 'We don't know.' Our opinion will not be better than others, because everything is new.
Winfield: If this is not a direct source of profit, do you expect people to use equipment to sell equipment to some extent?
Jobs: This is a good idea. Music promotes the sale of iPod.
Winfield: Music is a bit different, because music has many different sources. iTunes is one of them. There are pirates on the market, etc...
Jobs: Now, iTunes is the largest genuine market.
Winfield: How does the app compare with music? You have said that if you compare it with music... If you look at the ordinary iPod, you will find a lot of piracy and other things from personal collection. But back to the application example, you are the only distributor of the application. I want to know...
Jobs: What do you want to know?
Winfield: What I want to ask is that you have access to music in multiple channels and places. Music does drive sales of the device. However, for the application, if you do it all by yourself, you can achieve similar music. The extent of it?
Jobs: Remember, there are no applications on most mobile devices. Even if some devices do have applications, the above applications are often very...how to say, very bad. It is not easy to find these applications, it is even harder to buy them. The iPhone experience is unique and unique to both users and developers.
I don't know how many distribution channels users need. I only know that they want to get as many quality apps as possible. What we've been working on is to develop a frictionless marketing, distribution and trading system for developers and users. So that users can get what they want.
This goal is not easy. I don't know if others will try. I think this has nothing to do with how many distribution systems you have. What is important is how many quality applications you have. We believe that we will attract excellent developers to develop quality products. Apps, because our platform is really great, they can develop better apps on the iPhone than any other mobile device.
When they complete the application development, we can provide this frictionless marketing distribution trading engine, where they can make their applications appear directly in front of consumers.
Winfield: So, how important is the exclusivity of these applications?
Jobs: We have no exclusive agreement with any developer.
Winfield: But...
Jobs: We have an application. We have never asked for exclusivity.
Winfield: No, I know this. But, I want to say, have you ever thought that at some point, getting an application that is not available elsewhere will be a big attraction for the iPhone?
Jobs: This is the case now, I think.
Winfield: Because of the superiority of the platform?
Jobs: That's right, at least for now. It's the superiority of the platform that attracts all developers. They can develop apps for the iPhone, and they don't even think about it on other platforms. Developers say the same, You must have heard of it. Our job is to always stay ahead.
Winfield: If you are developing software today, it doesn't have to be mobile software. What do you think this means for developers? For revenue opportunities, you can think of this as a pure market for PCs and Macs. Is it still bigger?
Jobs: Let me talk about some of the things I have seen in the past 90 days. I have seen some teams with only one or two people have developed great apps, and I plan to launch the app in 90 days, in the App Store. It's on the shelves - usually on average, within 48 hours of submission, the app can be on the shelves. After they submit the app for 48 hours, the app appears in front of millions of consumers.
Winfield: How automated is this process?
Jobs: Basically it's automatic. Of course we will also check the application, or someone will be responsible for this one.
Winfield: If the application is not well-intentioned, can a manual inspection be found?
Jobs: We have tools to check the application, and there are employees to check. I think that as time goes by, we will do better and better.
Winfield: Can someone developing apps not be available?
Jobs: We did receive some applications submitted, I think these apps will probably never be on the shelves.
Winfield: Why are 'laughs'?
Jobs: We won't be on the porn app. We set some editorial restrictions. I think we're pretty good, but there are some areas we won't be involved with.
Winfield: You just said, those of you are what you see with your own eyes?
Jobs: That's right. We have seen a team of only one or two people make a great application in 90 days. No mobile device has this advantage before, and then it will be used in 48 hours. In an instant, millions of consumers will be able to see the app, with a complete, stable digital wireless delivery system and trading system behind it, all of which are already done for these applications.
After 30 days they can collect checks. By the way, we also provide them with very good reports, which are better than the reports they can get before, because we have developed excellent reports for Hollywood music industry lighting.
Winfield: How long do they get the report? Is it once a week?
Jobs: I think, probably a report can be obtained once a week. In fact, maybe not, there is a website, they can log in, may log in every day to check. I am not sure, wait a moment, let me check quickly a bit.
'Steve Jobs gave Apple's executive Eddy Cue a call' 'Hey, Eddie. Developers can see how long it takes to get their reports? Everyday? Ok, I know, thank you. Ok, goodbye. 'They can check it anytime. It's updated every day. For each developer, not just for big companies.
Winfield: Can you tell me something about how you got these amazing successes? You see, these results are beyond your expectations. Do you need to do things differently internally to satisfy these? demand?
Jobs: That is of course.
Winfield: For example?
Jobs: For example, Apple has been working with developers for more than 30 years. We think we know where to help them. We have a developer relations team that has been working with developers on Mac OS X for years. We created a dedicated team to work with new iPhone app developers.
We also set up another dedicated team to review the submitted applications. We have the ability to enrich the team's manpower to a higher level, beyond our initial expectations, such as bringing other people around.
Winfield: Is it a manpower from the Mac team?
Jobs: Yes, as an example.
Winfield: Will these transfers be permanent?
Jobs: We will also transfer them back to their original positions. Of course we will also hire new people. At present, we will mobilize more people.
Winfield: Can you tell us the ratio of the iPhone and Mac teams?
Jobs: I don't know this.
Winfield: Probably estimate. There are hundreds of people working for the iPhone? Or only a few dozen?
Jobs: No, I think what you want to say may be... well, what kind of work do you mean?
Winfield: You just said there is a review, then there is still possible help and...
Jobs: Oh, yes, developer relationship. If you have a developer relationship with the iPhone, we have been preparing this team for a while. There are about 100 to 200 people in the team. The number of review teams is a little less, dozens or so. not very clear.
Winfield: Compared to the Mac, this number is amazing. In other words...
Jobs: That's right. This is very important, we value it.
Cotton: They are helping developers.
Jobs: Yes, it’s all right.
Cotton: Many times, developers can submit their applications. They will run into problems. At this time, they will help developers...
Jobs: We help them integrate the process, which is very friendly and useful to developers. We know developers very well, and of course we want to help them succeed.
Winfield: Do you know the sales figures or downloads of Mac apps, compared to the iPhone app... I wonder if there is any comparability between them.
Jobs: Because there is no core...so I don't know. I know, if compared with the mobile industry, in the applications downloaded in the past 30 days, we probably, I think, accounted for 95%.
Winfield: Compared to some other platforms, your installation base is relatively small.
Jobs: But on most of the so-called other platforms, you can't really run the app.
Winfield: Windows Mobile can. So, there are a lot of Windows Mobile phones on the market, aren't they?
Jobs: This is true.
Winfield: Nokia phones. They don't...
Jobs: But not most. You can run small Java games on it, but the experience is really bad, no one really wants to do this.
Winfield: Do you think competition is responding to your application success in some visible way?
Jobs: In this case, our theory about the iPhone is that the difference between mobile phones in the past is radio and antenna, etc. We believe that the future difference in mobile phones will lie in software.
This is the theory we have entered into this market. We can say that we are very good at developing innovative software. We can use the large amount of software that we have been researching for the past ten years and put it into mobile devices.
'The difference in future mobile phones will lie in the software.'
The core of OS X, the UNIX operating system, all the image-specific technologies, communication technology, e-mail technology, and so on, as well as user interface technology, we can put it on the phone.
The App Store is just an example of software. Just like the iPod. It's a piece of software on the device, a piece of software in the cloud, in the backend service. So if you're competing with it, you need a software that can write great software on it. platform.
Next, you need to be able to combine the back-end cloud, App Store and client into a complete system, but then sell it to the developer. This phone is good enough to develop new applications on it.
Winfield: Isn't that Google's vision for Android?
Jobs: We can wait and see what kind of application they finally come up with.
Winfield: So what about Symbian? Nokia seems to have taken some steps against the Saipan system. Do you think people are gradually realizing the growing importance of software because it can promote mobile devices?
Jobs: This is for sure. However, realizing that it is really different is true.
Winfield: Is there any other statistics, you think I should ask questions at this time, but I have not asked?
Jobs: There is only one other thing I am interested in, that is, as you mentioned before, the biggest category in the application category is the game.
You have all the applications on the platform, from games to medical software to business analysis software, but the game is the single largest category. I also really mine some information about the mobile game market.
I will tell you my findings. This Christmas holiday is expected to sell 20 million handheld game consoles, which is close to $3 billion in exchange for revenue.
Winfield: 20 million handheld gaming devices.
Jobs: It is a handheld game console.
Winfield: Ok, handheld game consoles, cell phones?
Jobs: No. This is the first and second handheld game consoles, Nintendo and Sony PSP. For this, we have two competitors. We have an iPhone, if it is used as a mobile phone, To play the game, the cost is zero. Then we have the iPod touch, which is currently priced at $299, but God knows what will happen in the future.
As for Nintendo and Sony, the average game price is $30. But our average game price is less than $10, and some are free. And, you can download it to your phone right away, and the two consoles will definitely not be able to do this. a little.
I really think that during this Christmas holiday, the iPhone and iPod touch are likely to become a hot selling device in the mobile game market.
Winfield: So, have you taken some marketing for this...?
Jobs: Not yet.
Winfield: Will you not see you on E3?
Jobs: No.
Winfield: So, do we see advertisements that convey this kind of information?
Jobs: I don't know. I just think this is very interesting.
Winfield: Do you think Apple has a lot of experience in games?
Jobs: I don't think, unless we are sure that we have released a lot of games in the past 30 days.
Winfield: Nintendo is a full-fledged company.
Jobs: Yes, they did a great job.
Winfield: But you are the upstart in the game market.
Jobs: Actually, we are not involved in the game field, I just think that this idea is very interesting.
Winfield: If you have already imagined this iPhone application business, such as its infrastructure, will the game become a killer third-party application?
Jobs: No, we will think that the game will be part of it, and I am always interested in Epocrates and some medical applications. Someone is also interested in this category.
Winfield: I remember, you said, you think of the iPod as a transition from a standalone MP3 player to a wireless device.
Jobs: I think there should be two kinds of equipment in the music field.
One will be a purely musical device, people need it simply because of music, or music videos, and occasionally movies, but essentially they need such devices or music. The development path of such devices is getting better and better. .
Winfield: Some applications consume very fast power. What strategies do you have for this?
Jobs: Not some applications consume a lot of power, but if you sit around and play with your phone all day, the battery is of course fast. If you have to play the phone all day, then the battery life can be used for 5 hours, or browse the web. 5 hours, or do anything else for 5 hours.
If you want to use your mobile phone for 10 hours a day, then after 5 hours, you will definitely have no power, you have to charge during the day or...
Winfield: There is some discussion about the iPod, that is, you invested a lot of money in the music on iTunes. And iTunes only runs on the iPod or iPhone, which in a sense is to limit users to your platform.
I dare say, you will definitely argue that this is part of Apple's goal, but you agree that when you invest in these applications, as an iPhone user, the cost of conversion will increase, or will the cost of retaining users increase?
Jobs: It's like buying a Windows computer, and then you bought a Windows application. At this time, switching to a Mac is not so easy, because you have to change the software.
Winfield: Can you talk about your views on new applications in the coming year? Do you want to launch multiple apps on the App Store before a certain date?
Jobs: I won't believe any of our predictions, because the reality so far has exceeded our expectations. In fact, like everyone else, we are also watching this amazing phenomenon, and we are doing our best to help. Everyone completes the app development and is available in the app store.
Winfield: What third-party applications do you use on your iPhone?
Jobs: I bought some games. 'Yelp', I like this. I also bought 'Mandarin', do you know 'Mandarin Phrase'?
Winfield: I don't know.
Jobs: That's really great. It's a Mandarin audio phrasebook application. If you are at the Olympics today (2008 Beijing Olympics), it will be very useful. I also downloaded the application of The New York Times. Wall Street The Daily has not yet opened the application. I also downloaded Epocrates, Anatomy, etc. Do you know Netter's Anatomy?
Winfield: Of course, there are a lot of color illustrations inside.
Jobs: That's right. I bought their books, I loved the anatomy. I also downloaded Facebook, Units, Sudoku (Sudoku) on my mobile phone. I have a great Sudoku game, of course I play Also very good. I also downloaded the application of Bloomberg. The Facebook app is great and uses a lot of people.
Winfield: Facebook is also developing applications for the BlackBerry.
Jobs: I know, but if you go to tell them, the best platform is actually the iPhone, I think it can.
Winfield: How much traffic can I get from the iPhone for a website like Facebook? How can these people... because I know, I think Google mentioned it before, so far, in mobile search products, iPhone ranks first.
Jobs: So far. Facebook will tell you, buy mobile maps and more, etc. I believe that if you talk to Facebook people, they will also tell you some statistics similar to the Facebook app on the iPhone.
Winfield: If you look at the overall flow...
Jobs: The correlation between mobile and desktop is your problem.
Winfield: I agree.
Jobs: I think, there are a lot of people, and I am one of them. I firmly believe that it will be important for the mobile phone to become important in the future, because you can do a lot of things on it... Obviously, you can carry your phone at any time. But you Some of the services that can be provided on the mobile side are obviously independent of the desktop, such as location-based services integrated into the application.
These futures will be of great use. Today we are only seeing the tip of the iceberg. Believe me, the future is infinite.