On July 25, 2018, Ford Motor Company announced the establishment of the Ford Autopilot subsidiary to take advantage of market opportunities to accelerate the development of its autonomous vehicle business. At the same time, Ford also announced a series of organizational restructuring to improve business operations efficiency. And promote profit growth.
Ford Motors integrates the company's existing autonomous driving business into the newly established Ford Automated Vehicles subsidiary, which includes automated driving system integration, autonomous driving vehicle research and forward-looking engineering, autonomous driving vehicle transportation service network expansion, user experience, business Strategy and expansion team. The new company, which plans to introduce third-party investment, is headquartered in the Detroit-based Corktown campus in Detroit and will hold a stake in Ford Motor Co., Ltd., a Ford auto development system development partner based in Pittsburgh. Ford Motor Company It is expected that by the end of 2023, $4 billion will be invested in the development of its autonomous vehicle-related business, including a $1 billion investment in Argo AI.
Sherif Marakb, currently vice president of Ford's self-driving car and electrification, was appointed CEO of Ford's self-driving car subsidiary and will report to the company's board of directors. The new company's board of directors is run by Ford Motor's executive vice president and mobile travel president Marcy Klevorn Chairman of the Board. The integration of the autopilot platform and the mobile travel solution team will enable the rapid development of the autonomous vehicle business.
Jim Hackett, President and CEO of Ford Motor Company
'From technology development to business model innovation to user experience, Ford has made great strides in the autonomous vehicle value chain.' Ford Motor Company President and CEO Jim Hackett said: 'Now is automatic The best time to integrate the driving platform into a team to take advantage of the opportunity to seize the future.'
Ford's global director of electrification, Ted Cannis, will lead the Ford Edison team to develop and launch the next generation of electric vehicles. The Edison team will continue to report to Ford Motor's executive vice president and global market president Jim Farley.
Ford's electrification strategy includes redefining the consumer experience of the car. Users will have an easy and convenient charging experience whether they are at home or on the go, and can upgrade their software through OTA for better service and features. .
In addition, Ford will also adjust its global operations, led by Ford's executive vice president and global operations president, Joe Hinrichs, to integrate IT information technology and global order delivery systems, integrating production system-related teams, technology. And the process. Therefore, Ford Motor Vice President and Chief Information Officer Jeff Lemmer will report to Hinrichs.
This adjustment will help Ford accelerate the technology integration and application of the entire industrial system, and will further simplify the manufacturing process, speed up vehicle delivery, reduce inventory and increase capital efficiency.
'The powerful computer computing power and the rapid development of IT technology have brought consumers a series of excellent electronic products from cars to tablets. ' Han said. 'We can start a new one by using IT technology. The era of auto personalization, supply chain optimization and more efficient inventory operations. The challenge for Han Ruiwei is to help us redesign this system to achieve this goal, while at the same time better serving our customers and distributors. Service, while improving the operational efficiency of the business. '
Hau Thai-Tang, Ford's executive vice president of product development and procurement, will report directly to Hankook. This will ensure that these key sectors have a stronger voice in the successful development of Ford's products.
Under the leadership of Tang Haotai, Ford is transforming its more flexible body structure and general-purpose parts for each model, reducing the development time of new products by 20%. This will help Ford achieve its completion of nearly 70 Billion dollars of engineering efficiency commitment, and plans to build the most efficient product development team in the automotive industry within five years.
Ford offers five more flexible body structures: body frame, front-integrated body structure, rear-drive integrated body structure, commercial light bus integrated body structure, and battery electric vehicle architecture with modular 'family' Free combination, power unit, electrical group and vehicle engineering configuration can be integrated. 70% of each vehicle will adopt this new engineering structure, and the remaining 30% engineering includes grille, hood, door Etc., will be tailored for each model.
All organizational changes announced today took effect on August 1.
In addition, Ford also deepens its product line-centric transformation throughout the company. Under the leadership of Jim Fali, Ford will adhere to the people-oriented design philosophy, and the product development team will pay more attention to consumer insights and market opportunities. Deliver more consumer-oriented products and services. This customer-focused product strategy is built on Ford's existing successes, including the F-Series team in North America and the Ranger team in the Asia Pacific region. Commercial vehicle team in Europe.
By 2020, Ford will provide the latest product lineup in the North American market. The average age of the models sold in the showroom will be reduced from 5.7 to 3.3, three-quarters of the products will be upgraded, and four new pickups will be added. SUV models. Ford has developed a strong product update program in Europe and Asia.
'We pay attention to every aspect of the business, constantly adjust and optimize, to ensure that every job implemented will aim to improve the operational efficiency and performance of the business, and better serve our customers.' Han said.