On July 26, Guangzhou Nanxincheng Technology Co., Ltd. (hereinafter referred to as '南新成轶'), jointly established by Guangdong Southern TV New Media Co., Ltd. and Shenzhen Thunderbird Network Technology Co., Ltd. of TCL Group, was established at TCL Electronics Building. The theme of 'New Ecology, Smart Future' was officially unveiled. The unveiling of Nanxinchengyu means that the new media in the South and Thunderbird Technology will strengthen the cooperation, further deepen the cooperation relationship between the two sides, jointly develop the Internet TV business and realize the long-term business. Sustainable growth.
It is understood that Guangdong Southern New Media Co., Ltd. is the only authorized Internet TV business operator under Guangdong Radio and Television. In the future, Nanxincheng is mainly for TCL TV terminal users, including but not limited to content sales and service promotion.
At present, TV terminal users have significantly improved the acceptance level of paid video. At the same time, they also have a desire to try other paid apps such as games. On the other hand, relying on the strong R&D strength of Southern New Media and Thunderbird Technology and the huge terminal of TCL. User base, the launch of various types of content will have a certain market recognition.
After the establishment of Thunderbird Technology in 2017 and the funding of Tencent, it has successfully built a new business model of 'Intelligent Manufacturing + Internet'. As of the end of June 2018, the cumulative number of active users of smart TV was 27.35 million, and the average number of active users per day was 12.81 million. The operating income was 126 million. Among them, the proportion and absolute value of video payment and membership business increased significantly, and the commercial real estate ability of Internet business was significantly enhanced.
In May of this year, Thunderbird Technology and Jingdong reached a cooperation intention, Jingdong intends to invest 300 million yuan to Thunderbird Technology to obtain 6.67% stake. With JD's deep cooperation and combining the advantages of existing smart home terminal products, Thunderbird Technology will further Enrich Internet content and application resources, improve platform operation and user service capabilities, accelerate the business model innovation and liquidation model under the intelligent big screen ecology, and promote the 'double+' strategic transformation of the Group's 'smart + Internet' and 'product + service' .
As an operator of Internet TV licenses, Southern New Media TV has rich content resources, covering audiences of different ages, regions and different content preferences. In addition to providing rich content resources, Southern New Media will also provide integrated broadcast control for joint ventures. Platform, content service platform and other necessary support.
This time, the new media of South Vision and Thunderbird Technology jointly established a company, which is a highlight of the history of Internet TV development. The '1+N+1' strategy of its content operation will be the benchmark for cross-industry cooperation and win-win. Words, as the two sides in the hardware + content + Internet and other areas of innovation and speed, will continue to meet the growing diversified needs of users. This also reflects the two sides in the multi-dimensional creation of a new smart living room pattern, helping the Internet TV industry to take a new A consensus was reached on the steps.
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