Earlier today, Apple again released a Chinese-style video ads, the video of a boy walking along the roadside playing mobile games, as the content of the game, the real scene suddenly appeared in a variety of monsters, scary shape, lifelike. The advertising rhythm is very compact, in a short minute time for us to show excellent visual shock effect, at the same time in the end, Apple also do not forget to publicize the A11 bionic chip in the field of AR strong. How powerful is this chip, A11?
Let's talk with the data. The A11 bionic chip is Apple's 11th-generation, a-series processor released last September, which is the first time Apple has used six core chips on the iphone.
When the user carries on the daily handset operation, the A11 built-in 4 energy-efficient core will reduce the handset power consumption by the reasonable allocation resource, but when the user opens the game or other large-scale program, six core will fire full power, brings the user fluent Zero Cotton's operation experience.
In the field of AR, Apple's A11 processor has a unique advantage. First, on the hardware. As the most powerful mobile terminal AR processor, the A11 processor is deeply optimized for AR augmented reality experience, can give full play to the performance of the six-core CPU for global tracking, scene recognition, and GPU graphics processing unit can also match the CPU to carry out the astonishing FPS high-speed processing,
Finally, the ISP Image signal processing unit and the two-camera assisted real-time ray prediction, so that the AR experience more than the imagination of the smooth experience, and the real sense reached an unprecedented new heights. On the other hand, at this year's WWDC2018 conference, Apple unveiled the new AR application Open framework for Arkit 2.0, which aims to provide a better solution and a more standardized development environment for AR application developers.
The new Arkit 2.0 adds a multiplayer AR model and deep cooperation with many of the industry's giants, paving the way for arkit applications. Apple and toy manufacturers Lego cooperation, the introduction of many rich music features AR application, loved by children; Apple works with software company Adobe to launch a new file format called ' Usdz ' for AR programs, while Adobe's Creative Cloud service will support the new format;
Apple works with Unity 3D, from which AR and VR application developers can develop the AR application in the Apple App Store through the Unity development tool. Although the AR performance of A11 chips has been so strong, Apple still does not meet the development of AR in mobile phone.
And the new A12 processor has been on the road, it is learned that the A12 processor is more comprehensive than the A11 processor will be upgraded 30%, GPU architecture will be further optimized, I believe that A12 in the hands of the next generation of the iphone in AR performance must be better, let us wait and see. Apple releases Chinese wind AR game video ads, exciting and dangerous
