Recently, the official microblog of Sharp's mobile phone with 950,000 fans has been suddenly emptied. Until now, there has not been any new developments. Originally responsible for the Sharp mobile phone business, Mr. Luo Zhongsheng, the global general manager of the Sharp Mobile Phone Division, has also verified the microblogging 'The senior vice president of Foxconn Technology Group' changed to the current 'senior communication person, digital blogger'. In his Weibo, the latest Weibo content is: 'Our 'Yellow River Spirit', transformation, Struggling, not afraid of difficulties, united as one, Nirvana is born again!' And until now, Luo Zhongsheng's Weibo still has no new content updates, so far there has not been a microblog content in July. Luo Zhongsheng's Weibo appeared The 'transformation, Nirvana rebirth' word, coupled with the sudden emptying of Sharp's official micro, let the mass media and Sharp mobile phone users can not help but guess whether Sharp mobile phone has to withdraw from the Chinese market.
After the clean-up, the empty mobile phone official micro
Luo Zhongsheng has revised Weibo certification
Luo Zhongsheng caused the last Weibo widely guessed by everyone.
In the official flagship store of Sharp's mobile phone, we can find that Sharp's flagship mobile phone began to sell at a reduced price. The latest Sharp AQUOS S3 mini was reduced to 1199 yuan. In August last year, Sharp AQUOS S2, the original standard version was priced at 2499. Yuan, now the standard version has been reduced by 1,400 yuan, only 1099 yuan, has been sold below half price! This near-clearance sale is further speculation that Sharp mobile phone will withdraw from the Chinese market again. Sharp mobile phone re-enter the Chinese market This window paper seems to have only been broken by an official announcement.
Sharp mobile phone official flagship store is selling mobile phones at a reduced price
Sharp's mobile phone brand, formerly owned by Japanese company Sharp Corporation (シャシャプ), entered the Chinese market in 2003. In 2005, it was forced to withdraw from the Chinese market after being attacked by Chinese manufacturers. In 2008, the Sharp mobile phone was again Entered the Chinese market and re-entered the Chinese market in 2013 due to the rise of smartphones. In April 2016, Foxconn’s parent company, Hon Hai Group, acquired Sharp Corporation of Japan for $3.5 billion, and Sharp’s mobile phone was included in it. Foxconn's strategy has returned to the Chinese market.
In 2017, Luo Zhongsheng, who is the global business of Sharp Mobile and Foxconn's other mobile phone brand, InFocus, focused on the development of Sharp's mobile phone in the mainland market. On August 8, it hosted the first return of Sharp to the Chinese market. A mobile phone Sharp AQUOS S2. Sharp AQUOS S2 mobile phone in the mainland market is still the main sales channel in Jingdong and other e-commerce platforms, but until today, Sharp AQUOS S2 mobile phone in Jingdong's Sharp mobile phone official flagship store cumulative product evaluation of only 57,000 The volume of product reviews does not represent sales volume, but it is related to sales volume and is an important feedback for sales. As a mobile phone product released for nearly one year, 57,000 is really an unsatisfactory number, and its heat is not as good as domestic. A product of the first echelon of the mobile phone was shipped in the first week. The Sharp AQUOS S3 mobile phone was delayed in the mainland. On March 21, 2018, Sharp opened the Jingdong reservation channel of another new mobile phone AQUOS S3 mini in the Mainland. The low-key degree is in stark contrast to the high-profile release of the AQUOS S2 in the Mainland. Today, this phone is also sold at a reduced price.
In contrast to Sharp’s sluggish performance in the Mainland, Sharp’s mobile phone sales in some countries and regions are quite good. In September 2018, Sharp’s mobile phone entered the top ten mobile phone sales in Taiwan; in 2017, Sharp’s mobile phone was in Japan. Sales surpassed Sony, becoming the second-largest mobile phone brand after Apple. According to South Korean media reports in June this year, Sharp Mobile will cooperate with SK Telecom to launch Sharp AQUOS S3 mobile phone, which is the first time Sharp mobile phone has entered the Korean market.
Luo Zhongsheng, who released Sharp AQUOS S2 on August 8, 2017
A lot of energy and resources for Sharp's mobile phones are bleak in the mainland market, but in the case of outstanding performance, we need to conduct a brief analysis of the mobile phone market in mainland China. Because China has the world's largest population, the mainland market It also has the largest user group in the world, has huge market potential, and attracts domestic and foreign manufacturers. This is why Sharp has repeatedly returned to the Chinese market. The domestic market is the world's most mobile phone brand and the most competitive market, except for Sharp. And Nokia, Motorola, Blackberry and other foreign mobile phone brands have retired after exiting the Chinese market. The current domestic market, Huawei, Xiaomi, OPPO, vivo, Apple has already divided the market. Sharp returned to China in 2017 The market is facing an already stable market structure, and its mobile phone products lack the price/performance ratio to meet the needs of Chinese users. Therefore, it is difficult to insert a foothold in the current domestic market share. In overseas markets, the competition is not so intense. In some places, there is not even a solid market, so Sharp mobile phones are in overseas markets.
From the perspective of Foxconn, it is unwise to continue to spend a lot of energy to compete with various manufacturers in the current domestic mobile phone market environment, and it is more likely that it will lose more than gains. At present, the performance of Sharp mobile phones overseas indicates the development of overseas markets. Potential, abandoning the domestic market, and concentrating on developing overseas markets is undoubtedly a wise choice. Sharp's recently launched AQUOS C10 and AQUOS B10 in Europe seem to mark Sharp's mobile phone adjustment of its business strategy, from focusing on the domestic market to focusing on overseas markets. New strategy. It seems that Sharp's third exit from the Chinese market will become a reality. Perhaps, in the future, the domestic mobile phone market will change, and when Sharp's mobile phone has sufficient strength, it will return to the Chinese market for the fourth time.
