LED display After more than ten years of development, the industry has basically formed a shape. With the continuous efforts of listed companies, the mid-to-high-end market structure tends to be stable. LED display Screen market size, many LED screen companies believe that the market has entered saturation, no upside. As an LED display The leading brand in the screen industry, the powerful giant color does not think so.
In the view of powerful giant color, the LED display industry is still in the growth stage, and the LED display application field has been continuously expanded. There are 34 provincial administrative regions, 344 cities, 2876 counties, 39862 townships, 559702. The users of the village committee have huge market potential. However, users don’t know enough about the LED display, and they don’t even know what the LED display is. Or they want to buy the LED display, but they don’t even know where to buy it. Screen enterprises should not only blindly engage in channel competition, but should take root in the terminal, and strive to open up the market, and make the LED display market grow bigger and stronger to provide more beautiful LED display experience for more users.
▲Strong giant color company building
Create a new channel marketing model to lead the industry
After years of development in the LED display industry, the channel marketing model has undergone major changes from the initial stage to the present stage of growth. With its sensitive market insight, Powerful Color has been practicing the construction of marketing channels, as early as 2006.峥嵘, pioneered the creation of a foreign-invested spot model; In 2011, the strategy of “channel is king” was established, and the dealer model was fully launched, and the news was launched in succession. In 2014, the industry’s first “thousands of thousands of stores” plan, sinking channels to counties and cities. Level, comprehensive coverage of the terminal market. At present, Powerful Color has built more than 50 flagship stores nationwide, more than 4,000 image stores have been built, and thousands of stores have accumulated more than 9,000, and the number is still growing. The marketing model of joint manufacturers, dealers, thousand store service providers and engineering service providers has completely overturned the early single direct mode and the sales channel mode, and comprehensively led the industry to fully cover the coverage from the 'specialized profiteering era' with narrow coverage. The extremely wide 'commercial service era' brings a unique LED display service experience to many consumers.
▲Strong giant color interior office area
The construction of the powerful giant color channel has achieved great success, attracting many companies to follow suit and start to deploy channels. In response to this phenomenon, Mr. Yang Honggui, general manager of the powerful giant color marketing division, pointed out: Nowadays, the professional model can not let the market If the volume is bigger, it is difficult for the company to achieve the geometric growth of tonnage. The future commercialization is the mainstream trend. The essence of channel construction is to prepare for the comprehensive arrival of commercialization, the evolution from specialization to commercialization. The process is the process of expanding the industry market. Only by achieving full commercialization can the LED display industry achieve 100 billion yuan from 40 billion yuan, even catching up with the scale of mature industry to achieve trillions. The industry first advocated the commercialization route and channel layout, which gave the industry a good start. The screen layout of various screen enterprises began to show that commercialization is everyone's consensus.
In the process of commercialization, it will definitely undergo fierce competition. Many companies unite or merge with each other, which accelerates the speed of industry integration. In this phenomenon, Yang believes that industry integration, resource allocation and restructuring are all inevitable in the industry. Trends. Future business development must not be a single point of competition, but system competition.
Build a strong guarantee mechanism system to achieve convenient service within 3 kilometers
General Yang introduced that compared with other companies, the powerful giant color has been deposited for many years. The company has unique operating methods and business theories in terms of channel development, management and maintenance. This is a powerful giant and other companies in the industry. Different places. Secondly, powerful giant color has been developed since its inception, LED display The industry has been deeply cultivated for 14 years. The company's development process is constantly improving, summing up experience, and having a set of specific operational methods. This is an advantage of powerful giant color, and it cannot be easily imitated.
▲Double-rail placement machine
In the specific implementation of the marketing model, Powerful Colors pays great attention to the pre-sale, sale and after-sales service of the products. Pre-sales, for the blank areas of the market, strengthen the promotion of products, let more people know the existence of products and the functions of the products. And differentiated, market education. In the sale, whether it is program design, goods tracking, or installation and commissioning, delivery acceptance, each stage of the powerful giant color will be strictly checked. After the sale, fast service, on call, really do To make users affordable, buy, use with confidence. This is the main purpose of the powerful giant color to vigorously carry out the thousand-store plan, build a service circle of 3 kilometers.
▲ powerful giant color warehouse
In addition to focusing on channel management, Powerful Colour emphasizes the use of corporate culture support system, culture as traction, brand support for the design of the entire product, and continuous promotion of business team, organization and development around strategic goals. In the process of rapid development, powerful giant Color, not only integrates superior resources, builds a huge supply chain system, production system, sales service system, etc., and powerful giant color has realized the comprehensive strength of planned operation, large-scale production, large-scale quality control, large-scale supply and so on. It is a strong guarantee for the success of the powerful giant channel marketing model, and it is also the essence of the industry's common discussion and learning.
Create a screen with heart, deepen the channel, put together LED display The screen market is bigger and stronger
Under the market demand for product upgrades, LED display Screen companies should not put too much energy into the homogenization competition in the market. Instead, they should spend more time thinking about how to better sell products while ensuring product quality. Customer first, beautiful experience' mission, intentionally producing products, steadfastly cultivating channels, tireless pursuit of customer satisfaction, providing users with the ultimate experience, making all users easy to buy, easy to get, easy to serve. I am willing to share these experiences, experiences, skills and the whole industry, exchange, and make the LED display market bigger and stronger, promote the healthy development of the entire industry, and make the LED display industry an everlasting industry.
