More than a month ago, OPPO Find X was released worldwide, and this phone has made OPPO's brand attention reach another historical high point. From the perspective of product form, OPPO uses an innovative dual-track predatory structure and advanced COP packaging technology achieves an ultra-high screen ratio of up to 93.8%, making Find X look almost entirely on the front of the screen, providing consumers with a visually immersive immersive experience.
For most of the current comprehensive screen products, Liu Hai is one of the major factors that restrict the screen ratio. In the face of the question of how to eliminate the bangs in the end, OPPO has no previous experience, and can only seek its own experience. And explore the optimal solution of demand. In fact, the dual-track design is not an engineer and product manager Mengtou to open a meeting, patted the brain to come up with the solution. OPPO engineers originally thought to cancel the front camera, through the front and rear dual screen design To solve the user's self-timer or video call needs. But the problem with this solution is that you have to turn the phone over to take a self-portrait. There is one more step in the operation, which does not conform to the normal interaction logic. And from the aesthetic point of view, it has not been achieved. The amazing value that the Find series should have achieved was therefore abandoned internally. As for the lift structure used by Find X, OPPO also evaluated various solutions such as electric, manual, and sliding, respectively. (Motor and threaded screw solution) has the characteristics of high reliability, small footprint, and better user experience, so it was finally adopted.
In fact, the finalization of the lifting structure is only the first step of the overall solution. Before the final production of the solution, the intermediate implementation process is also difficult. Because of the built-in more than a dozen components in the lifting structure, in addition to its own use In addition to the front and rear cameras with high frequency, the user needs to have a built-in structured light module to unlock the phone every time. Therefore, the first and foremost problem is to ensure the durability of the dual-track periscope structure.
In addition to ensuring the durability of the dual FPC of more than a dozen components, in order to ensure the signal quality, two antennas are built in the lifting structure. The antenna and the main board are connected by two RF connecting lines, and the two wires are durable. To some extent, the quality of the mobile phone is determined. After continuous verification and improvement by OPPO engineers, it has repeatedly improved and explored the durability of the entire module from tens of thousands to 300,000 times, ensuring the user experience. .
In addition, the front and rear glass cover of the lifting structure also creates a lot of trouble for the OPPO project. In order to meet the graceful curved curved surface design, the glass cover of the lifting structure also needs a curved surface process. It can be limited by the thickness of the fuselage. Influence, the thickness of the two glass cover plates can only be controlled to 0.3 mm, and the 0.3 mm glass cover plate is subjected to hot bending treatment, which is extremely strict in the precision of the manufacturing process.
OPPO as the 'first person to eat crabs', in addition to the wide-ranging praise from the harvest industry and the recognition of fans, there is naturally an unknown R&D investment, as well as the collaboration between the upstream and downstream of the industry chain. It is understood that in order to build high The quality of the OPPO Find X mobile phone, the entire project team from verification, design, proofing, mold opening and finalization, the entire stacking process is 3 to 4 times that of the conventional model. At the same time, because OPPO Find X complex machine The structure of the body has led to an increase in the number of workers in each production line from the normal 60 to 120, which has greatly increased R&D costs and production costs.
At present, OPPO Find X has been sold in two rounds. At present, there are more than 9,000 evaluations in Jingdong Mall, and the favorable rate is as high as 99%. The focus of users' praise is mostly around the visual impact and dual-track predatory structure brought by the comprehensive screen. The innovative development. It can be seen that the innovation point of OPPO Find X points to the user's pain point and is recognized by the user.
More than a month ago, OPPO Find X was released worldwide, and this phone has made OPPO's brand attention reach another historical high point. From the perspective of product form, OPPO uses an innovative dual-track predatory structure and advanced COP packaging technology achieves an ultra-high screen ratio of up to 93.8%, making Find X look almost entirely on the front of the screen, providing consumers with a visually immersive immersive experience.
For most of the current comprehensive screen products, Liu Hai is one of the major factors that restrict the screen ratio. In the face of the question of how to eliminate the bangs in the end, OPPO has no previous experience, and can only find its own. And explore the optimal solution of demand. In fact, the dual-track design is not an engineer and product manager Mengtou to open a meeting, patted the brain to come up with the solution. OPPO engineers originally thought to cancel the front camera, through the front and rear dual screen design To solve the user's self-timer or video call needs. But the problem with this solution is that you have to turn the phone over to take a self-portrait. There is one more step in the operation, which does not conform to the normal interaction logic. And from the aesthetic point of view, it has not been achieved. The amazing value that the Find series should have achieved was therefore abandoned internally. As for the lift structure used by Find X, OPPO also evaluated various solutions such as electric, manual, and sliding, respectively. (Motor and threaded screw solution) has the characteristics of high reliability, small footprint, and better user experience, so it was finally adopted.
In fact, the finalization of the lifting structure is only the first step of the overall solution. Before the final production of the solution, the intermediate implementation process is also difficult. Because of the built-in more than a dozen components in the lifting structure, in addition to its own use In addition to the front and rear cameras with high frequency, the user needs to have a built-in structured light module to unlock the phone every time. Therefore, the first and foremost problem is to ensure the durability of the dual-track periscope structure.
In addition to ensuring the durability of the dual FPC of more than a dozen components, in order to ensure the signal quality, two antennas are built in the lifting structure. The antenna and the main board are connected by two RF connecting lines, and the two wires are durable. To some extent, the quality of the mobile phone is determined. After continuous verification and improvement by OPPO engineers, it has repeatedly improved and explored the durability of the entire module from tens of thousands to 300,000 times, ensuring the user experience. .
In addition, the front and rear glass cover of the lifting structure also creates a lot of trouble for the OPPO project. In order to meet the graceful curved curved surface design, the glass cover of the lifting structure also needs a curved surface process. It can be limited by the thickness of the fuselage. Influence, the thickness of the two glass cover plates can only be controlled to 0.3 mm, and the 0.3 mm glass cover plate is subjected to hot bending treatment, which is extremely strict in the precision of the manufacturing process.
OPPO as the 'first person to eat crabs', in addition to the wide-ranging praise from the harvest industry and the recognition of fans, there is naturally an unknown R&D investment, as well as the collaboration between the upstream and downstream of the industry chain. It is understood that in order to build high The quality of the OPPO Find X mobile phone, the entire project team from verification, design, proofing, mold opening and finalization, the entire stacking process is 3 to 4 times that of the conventional model. At the same time, because OPPO Find X complex machine The structure of the body has led to an increase in the number of workers in each production line from the normal 60 to 120, which has greatly increased R&D costs and production costs.
At present, OPPO Find X has been sold in two rounds. At present, there are more than 9,000 evaluations in Jingdong Mall, and the favorable rate is as high as 99%. The focus of users' praise is mostly around the visual impact and dual-track predatory structure brought by the comprehensive screen. The innovative development. It can be seen that the innovation point of OPPO Find X points to the user's pain point and is recognized by the user.
