On July 22nd, the Dongfeng Honda brand launch conference was held in the Shanghai World Expo Center. It launched a brand new brand concept of “more technology, more fashion and more freedom”. Based on the young and sports, we will build on advanced technology. The most fashionable Dongfeng Honda brand image.
In 2003-2013, the start-up period of brand building, Dongfeng Honda started with small scale, rolling development as the guideline, sales growth steadily, and enterprises entered a period of healthy development. Brand construction in this period is based on vehicle appeal, 'belief, breakthrough , the far-end', became the brand spirit of Dongfeng Honda, who came to the top and braved the peak.
In the leap of brand building in 2014-2017, Dongfeng Honda gradually built a strong product lineup of 'SUV+Intermediate car + mid-to-high-end car'. The car's personality is more distinct, the sales volume is growing rapidly, and the brand's goodwill is improved to the Japanese brand first. Maximize brand traits and launch 'Stay ahead.' Aspirational brand action to create a 'new, fun, cool' image of Dongfeng Honda, shaping the young image of the company, and entering the brand era from the product era !
In 2018, the layout of Dongfeng Honda products has been completed; in 2019, the third plant will be completed and put into production; in 2023, the target of “Challenging 1+” with an annual production and sales of 1 million will be achieved. At the same time, the growth rate of China's auto market is slowing down. The trend of automobile consumption is becoming younger, more diversified, scientific and intelligent, and intelligent. In order to promote the development of enterprises and adapt to the trend of the automobile market, brand building needs to be fully upgraded and runs through the full value chain.
Based on this, Dongfeng Honda put forward a brand new brand advocate 'more technology, more fashionable, more comfortable'.
More technology, relying on the powerful strength of FUNTEC technology, the future technology will be applied to the products, bringing consumers a sophisticated technology experience.
More fashionable, accurately grasp the preferences and tastes of young people, meet the differentiation of young people, diversify demand, and lead the fashion trend lifestyle.
More comfortable, not only the means of transportation, but also the enjoyment and fun of driving, let the mobile travel freely.
The brand new brand advocates 'more technology, more fashion, more freedom' to create the most fashionable Dongfeng Honda brand image, continuing Stay ahead. 'New, interesting, cool' basic direction, while planning and consumers Based on the most important scientific and technological elements, the new car life brought by the 'first-end technology' is identified as the core of brand upgrade.
In the next three years (2018-2020), Dongfeng Honda will take the brand strategy as an opportunity to expand the brand concept of 'more technology, more fashion and more freedom' to R&D, manufacturing and marketing, and strive for values and life. The concept of view and consumption is consistent with the young group.
Adhering to the initial focus of providing customers with high-quality products and services, Dongfeng Honda will introduce the latest achievements of Honda FUNTEC technology, and integrate young fashion elements to bring the ultimate driving experience to consumers. In addition, Dongfeng Honda will continue to be close to young. Consumer groups, extending the characteristics of fashion to marketing, promotion, after-sales service and many other fields, let car owners stand at the forefront of the trend forever, to experience the most avant-garde lifestyle.
In the second half of 2018, the INSPIRE model incorporating Dongfeng Honda's latest technology will be launched soon. It is the first representative model after the brand upgrade. In 2019, a pure electric vehicle representing Dongfeng Honda's latest technology will be launched.
Through the continuous development of Stay ahead. Brand activities, the brand idea of 'more technology, more fashion, more freedom' will be deeply rooted in the hearts of the people, making Dongfeng Honda a brand with high popularity, high recognition and high love!
On July 22nd, the Dongfeng Honda brand launch conference was held in the Shanghai World Expo Center. It launched a brand new brand concept of “more technology, more fashion and more freedom”. Based on the young and sports, we will build on advanced technology. The most fashionable Dongfeng Honda brand image.
In 2003-2013, the start-up period of brand building, Dongfeng Honda started with small scale, rolling development as the guideline, sales growth steadily, and enterprises entered a period of healthy development. Brand construction in this period is based on vehicle appeal, 'belief, breakthrough , the far-end', became the brand spirit of Dongfeng Honda, who came to the top and braved the peak.
In the leap of brand building in 2014-2017, Dongfeng Honda gradually built a strong product lineup of 'SUV+Intermediate car + mid-to-high-end car'. The car's personality is more distinct, the sales volume is growing rapidly, and the brand's goodwill is improved to the Japanese brand first. Maximize brand traits and launch 'Stay ahead.' Aspirational brand action to create a 'new, fun, cool' image of Dongfeng Honda, shaping the young image of the company, and entering the brand era from the product era !
In 2018, the layout of Dongfeng Honda products has been completed; in 2019, the third plant will be completed and put into production; in 2023, the target of “Challenging 1+” with an annual production and sales of 1 million will be achieved. At the same time, the growth rate of China's auto market is slowing down. The trend of automobile consumption is becoming younger, more diversified, scientific and intelligent, and intelligent. In order to promote the development of enterprises and adapt to the trend of the automobile market, brand building needs to be fully upgraded and runs through the full value chain.
Based on this, Dongfeng Honda put forward a brand new brand advocate 'more technology, more fashionable, more comfortable'.
More technology, relying on the powerful strength of FUNTEC technology, the future technology will be applied to the products, bringing consumers a sophisticated technology experience.
More fashionable, accurately grasp the preferences and tastes of young people, meet the differentiation of young people, diversify demand, and lead the fashion trend lifestyle.
More comfortable, not only the means of transportation, but also the enjoyment and fun of driving, let the mobile travel freely.
The brand new brand advocates 'more technology, more fashion, more freedom' to create the most fashionable Dongfeng Honda brand image, continuing Stay ahead. 'New, interesting, cool' basic direction, while planning and consumers Based on the most important scientific and technological elements, the new car life brought by the 'first-end technology' is identified as the core of brand upgrade.
In the next three years (2018-2020), Dongfeng Honda will take the brand strategy as an opportunity to expand the brand concept of 'more technology, more fashion and more freedom' to R&D, manufacturing and marketing, and strive for values and life. The concept of view and consumption is consistent with the young group.
Adhering to the initial focus of providing customers with high-quality products and services, Dongfeng Honda will introduce the latest achievements of Honda FUNTEC technology, and integrate young fashion elements to bring the ultimate driving experience to consumers. In addition, Dongfeng Honda will continue to be close to young. Consumer groups, extending the characteristics of fashion to marketing, promotion, after-sales service and many other fields, let car owners stand at the forefront of the trend forever, to experience the most avant-garde lifestyle.
In the second half of 2018, the INSPIRE model incorporating Dongfeng Honda's latest technology will be launched soon. It is the first representative model after the brand upgrade. In 2019, a pure electric vehicle representing Dongfeng Honda's latest technology will be launched.
Through the continuous development of Stay ahead. Brand activities, the brand idea of 'more technology, more fashion, more freedom' will be deeply rooted in the hearts of the people, making Dongfeng Honda a brand with high popularity, high recognition and high love!
