After the founding of the People's Republic of China, New China has developed from a poor and white to the world's second largest economy. It can also be said that China is also a richest man in the world. Chinese people envy Taiwanese who have money, Hong Kong people have money, and they have developed to Taiwanese and Hong Kong people. The mainland Nuggets. All this began with the reform and opening up after the Third Plenary Session of the Eleventh Central Committee.
After the Third Plenary Session of the Eleventh Central Committee, the entrepreneurship of Chinese people can basically be divided into three stages.
The first stage is the self-employed stage. At this stage, the whole people have the thinking and actions to do business. At the same time, the Madeinchina model is also opened in the world. At this stage, the country is very hard, but it has accumulated technology and funds to save for subsequent development. With the strength, a large number of rich and small rich and super rich have emerged in the private sector. Their development trajectory is basically a snowball-style capital accumulation method;
The second stage is the landing stage of the Internet. In this stage, the Internet pioneers, Ma Yun, Ma Huateng, Li Yanhong, Ding Lei, etc., accumulated a wealth of wealthy enemies in the process of educating the Chinese people’s Internet consciousness, and became a capital crocodile. The entrepreneurial success of these people can be said to be a pattern of overnight wealth. These big men are basically starting from scratch, and with the power of capital, they have achieved a return of tens of billions and hundreds of millions of dollars. Even Ma Yun has surpassed it in ten years. The wealth accumulated by Li Ka-shing, the richest man in the world, in his life;
The third stage of national entrepreneurship is our current entrepreneurial model of 'mass entrepreneurship, innovation and innovation'. The reason why this kind of exciting new entrepreneurial atmosphere is emerging is because the Chinese people have been rich in the second stage. The stimulation of the entrepreneurial story.
However, while the example brings passion, it also brings some ideology deviations to the entrepreneurs - quick success and Internet omnipotence. The automobile aftermarket is a typical white mouse.
Aftermarket entrepreneurship
The aftermarket of the automobile is a big market of trillions of dollars. This has made many entrepreneurs rush to enter, and they have also made many investors have the action of staking. Although the capital market has been carrying out capital winter and capital in recent years. The alternation of spring, but the charm of the trillion-dollar market is endless.
The ideal is very full, the reality is very skinny. In the entrepreneurial trend of the district for several years, although the aftermath is constantly coming, many of the former waves have ruthlessly died on the beach, and there is still a real success in the automotive aftermarket. In particular, the Internet is used to make the post-marketers, most of them have the suspicion of the tiger's head. Without the industry accumulation of the post-market, but want to subvert the post-market, it is also a bit contempt for the post-market.
The author believes that the Internet has changed humanity, but the Internet is not omnipotent, especially in markets such as the automotive aftermarket, where technology and product quality are critical. The Internet is only a tool for improving efficiency in the post-market, and will never be the root of the post-market.
The post market is a microcosm of national development
China's economy is rising all over the world, and China's economy is developing at a high speed. Madeinchina is indispensable. When we don't have technology and capital, we can only use our labor advantage and raw material cost advantage to seize the commanding heights of the world market. We did it, we earned the first pot of gold, and we rose. But the rapid development brought about puffiness, not the strength of the muscles. Therefore, from the 19th National Congress, China’s transition from high-speed development to High-quality development stage, become a real powerhouse, the world's boss. China's transition from a high-speed development stage to a high-quality development stage, one of the important means is supply-side structural reform.
The author's understanding is that if a person is going to fight against Taiwan tomorrow, because of the time constraints, today I can only make up for the foreign boxing method, and learn some routines in a targeted way, first hit the downfall of tomorrow. But if you want to really become strong Then, you can only start from the long-term plan, from practicing the internal boxing, first practicing the strength of Dantian, extending from Dantian to the limbs and becoming a generation of martial arts masters. The internal strength is deep, and the suffering of the flesh is hurt. The supply-side reform is deep in training. Internal strength, real healthy development.
By the same token, after more than 30 years of development, the aftermarket of the automobile has been in a state of true and false coexistence in the field of accessories, but its quality is definitely not comparable to that of 30 years ago, and it has precipitated many technological advantages. And the enterprises with superior quality, but these companies are still in the marketing stage of their own affairs, and have not become a network.
The development of the automobile aftermarket is a microcosm of the country's economic development, but the post market will be slower than the country's development, because the industry is characterized by a strong technical atmosphere. Technology and quality belong to the internal boxing method, while the Internet is The application of the post-market belongs to the foreign boxing method. The foundation of the external accessibility is solid internal strength. Therefore, the Internet is an efficiency tool in the post-market, and it is not the mainstream.
The US automotive aftermarket has no reference value
Many landing and development of Internet companies in China can find reference samples in the United States. They can occupy the domestic market and even counter the world market according to sample imitation. So many auto market aftermarket entrepreneurs want to refer to the US auto aftermarket. Model, to occupy the domestic market.
The author believes that this is not advisable. Because China and the United States have different social foundations, different humanities, different legal foundations, and even different industry pain points, how can they be comparable? For example, in the United States, he produces counterfeit and shoddy accessories. The legal cost of the law will be very large; for example, the ability of the car in the United States is stronger than the ability of the Chinese car owners, at least their private garage is more.
Supply-side reform is the strength of the post-market
The author believes that the trillion-dollar aftermarket, although there are many entrepreneurs to go on, but some people are still somewhat impetuous, want to override the characteristics of the industry to find shortcuts, this may also be those who have died on the beach entrepreneurs Fatal injury.
The post-market is a special industry. Its technical characteristics and quality assurance system have strong industry characteristics, especially the quality assurance system. At present, no startup company can become a reference system for industry standards. Without quality assurance, it is only strengthened through Internet means. Sales system, the more sales, the faster the offending terminal.
At present, most of the aftermarket accessories startups do not have their own product systems. The entire market is closely watching the wearable parts brands of dozens of international brands. The quality may be guaranteed, but how is the price system guaranteed?
Therefore, the author suggests that we should refer to the reform of the supply side structure of the country, start from the source of the market, and practice internal strength to create a healthy company.
Although it starts from the practice of internal training, it does not necessarily take a long time, which requires the company to have good planning ability.
Post-marketing Tao and surgery
Many companies treat marketing and planning separately, paying special attention to the salesman's individual combat capability, sales can't be done, and sin is blamed on sales. I don't know, marketing is the combination of Tao and surgery, camp is the road, sales are surgery, The Tao is planning, the skill is sales, there is no way to guide, how can there be a breakthrough in the level of surgery. For example, many sales have words, then if you don’t think about words from the source, just organize the words from the sales level. How can we influence consumer decisions?
The marketing competition in the post-market is fierce. If the sales stay at the level of Shantou, it is difficult to make a breakthrough. Only by taking the pain points of consumers as the premise, planning a program that is really attractive to the terminal can save time and effort, and the sales can break through. .
The author believes that the level of the post-market road is how to control the source, how to make a quality assurance system, supply-side reform is the vitality of the post-market health development.
