At home, there is an almost well-known phenomenon is that foreign brands once domestic more or less have to reduce the match. Just start to turn the independent suspension into a separate suspension, and then the ESP cancellation, and then the airbag removed two, and finally even hit the back of the steel beam thrown away. Foreign large-displacement models, diesel models are rare to see.
It's funny how little people have noticed before. Now the mindset of consumers has changed, and started to compare with the foreign market, began to realize the importance of these reduced configuration, began not to buy, and even began to blame, this is who is in the end?
The first to be questioned is the direct producer of cars--the car companies.
1, car companies Car companies, or carmakers, are fundamentally a commercial institution, and second, it is a car development and a manufacturer.
That is to say, no matter how advanced the technology is, how well the cars are produced, they are all profit-oriented. Chinese consumers unilaterally pay attention to the space of vehicles, configuration, comfort, car companies will feel that people do not pay attention to those security configuration, I make the car bigger, more luxurious, natural someone to buy.
And these security configuration countries have no hard rules, I choose not to install not only can save a lot of costs, to obtain greater profits, can also reduce prices, so that the price of the car more competitive. In addition, many domestic enterprises in the assessment, there is a cost reduction. For example, the demand for supply prices must fall every year, but also set a drop in pressure on the supplier's head, suppliers in addition to the development of new materials can only be reduced by reducing the quality of materials to reduce costs; At the same time, the design department to reduce many consumers do not notice the configuration, lower standards.
And the well-known speed Teng, Mondeo of the problem of the shaft and material standards to reduce the relationship. But Zeus said manufacturers and not only refers to foreign manufacturers, after all, domestic models are joint-venture models, FAW Volkswagen problems blame the public, Dongfeng Nissan blame Nissan, that added in front of these brands of FAW and Dongfeng is not manufacturers? Do they want to be profitable?
Do they have any responsibility?
2, National Policy Abroad, many developed countries for car emissions, car environmental protection, security configuration requirements are very high. But compared with the relevant domestic policies are not perfect.
So each manufacturer began to exploit, reduce the strength of steel, save the ESP, save the airbag, and even save the defense of the steel beam. We have no way of knowing why the country has not issued stringent laws and regulations on this issue, and there is still a lot of problems with the safety of domestic low-cost models.
We understand that manufacturers can not build cars without conscience, the profits of enterprises can not put consumers ' safety in disregard.
3, Consumer market Who is the manufacturer's target? Consumers! What you like, they will satisfy you. A 100,000-yuan car, if added ESP and independent suspension, there is no leather seats, no large screen navigation, no skylight. People's concern is not what kind of technology the engine has, what kind of chassis, what kind of security configuration. But is that there is no big space, there is no big skylight, there is no leather seats on the face of things. How does the idea of configuring advanced be met?
So many car companies have ulterior motives in the areas where we can not see, reduce standards, and even reduce the match. For this reason, many hundred years of foreign car enterprises have paid a high price. Citroen, for example, sold its cars in China with the quality of authentic European cars, but Chinese consumers are not buying it. Instead, the Beverly 9,983 car model, designed by a Chinese designer, and the follow-up car, are selling crazy.
Think back to what? Again such as the Fit and Fox, the manufacturer in the eyes of the outstanding models in China but sales dismal, but on the basis of the hatchback forced to add a three-car, spread over the streets and alleys of China.
At that time, Chinese consumers do not care about how the chassis adjustment, do not care whether it is safe, just feel that this is the most suitable price I can buy the car, it can give me a rise in face. In short, the consumer how to cultivate, the market on how to move. Until recent years, the phenomenon of reducing the distribution of more and more serious, these by the accident caused by the frequent occurrence of accidents, we suddenly awakened to start again in the right direction. Of course, with the overall popularization of automobiles and the improvement of relevant national policies, consumers are increasingly concerned about the performance of automobiles, security configuration.
Of course, car companies will naturally to cater to the consumer's preferences to introduce market demand models. Nowadays, the trend of China's automobile market is not decided by one person, nor by a manufacturer, nor by the state. It is worth celebrating that it is constantly improving, continuous improvement, and constantly solve problems and find new problems in time.
In the face of more rational consumers, the market will be more perfect changes! Who is to blame for the car-matching thing?
