At this time, the above-mentioned information is open, the competition in the graphics processor market is gradually increasing. Apple is also developing its own mobile GPU, which may appear in the new generation of iPhone; At the same time, the former CEO of Intel (Intel) this year Earlier, it said that the company is preparing to launch a stand-alone GPU in 2019, which is supposed to be built for PC applications, and was led by Raja Korduri, who was formerly head of AMD's graphics processor division and joined Intel last year.
Peddie said that the Samsung GPU is expected to 'stand up with Apple's GPU. The only question is where and when Samsung will let the GPU appear;' He also pointed out: 'The design is very good, they may be Deployment on every platform – this is what they are pursuing. If it were me, I would use it on everything including the cockpit and supercomputer.'
The Samsung-designed GPU is believed to have been filmed and is expected to be the first to appear in Samsung's Exynos smartphone processor; the company has not yet decided whether to license the technology. To achieve new performance/power ratios At the same time, the new GPU architecture bundles multiple instruction sets into a single cluster that can be executed in a single cycle; however, the GPU does not use obsolete techniques such as very long instruction words (VLIW) because such techniques produce other Processing overhead (overhead).
Leading the GPU design is a career in Nvidia, who was involved in the design of integrated PC graphics processing chip Chien-Ping Lu; MediaTek also recruited him to design mobile GPU. Peddie said that MediaTek's GPU is quite competitive Force, but the company later decided to continue to adopt the core of the license from ARM and Imagination.
After leaving MediaTek, Lu moved to Intel for less than a year, and went to AI startup NovuMind; he left NovuMind to join Samsung less than a year ago, and the latter has quietly designed the hand-drawn processor for many years.
Samsung has launched GPU design because of its increasingly fierce competition with Apple in the market; Samsung is still the leader in the smart phone market in 2017. According to IDC statistics, its smart phone sales last year exceeded 317 million. However, IDC statistics also It shows that Apple once took the first big mobile phone market in the fourth quarter of 2017, with more than 2.15 shipments in the whole year.
If Samsung is active in adopting and providing the GPU license, it will be particularly destructive for Qualcomm, a leading mobile processor provider; Samsung is currently producing advanced Snapdragon processors and 5G baseband processors for Qualcomm.
Compile: Judith Cheng