As a lubricant distributor, we travel to the market every day, nurture new customers, and help terminal stores plan activities.
In the past few years, the development of terminal stores has become quite large, and the business is in full swing. It is getting stronger and stronger. Some terminal stores are still not improving. They say that the lubricant market is fiercely competitive and the business is not good. In fact, this is only objective. The environment is the same. Why do some people do business well, and some people have a bad business? In fact, the most important factor in determining your lubricant business is the way and attitude of doing business. Below these lubricant terminal stores, let us compare the distribution of lubricants. Headache, it is generally difficult to do big.
1, complaining all day long, not looking for reasons from yourself
The choice of any brand in a terminal store is the coexistence of strengths and weaknesses. We must weigh the pros and cons, and foster strengths and weaknesses.
You said that a certain lubricant brand has a high reputation all the time, and customers are easy to recognize. It is also said that certain products are cheaper and cheaper than ours.
You need to compare with the first-line brand, the price you buy the brand. If you do not recognize your own brand, no confidence, no matter how good the product you can not be bigger and stronger.
2, reluctant to invest, the store is not renovated for more than 5 years
Now the competition in the lubricant industry is fierce. The store next door has been renovated, and your shop was renovated five years ago. Even the door is inkjet. After the simple painting in the store, the latest posters of the manufacturers are not available.
Of course, such a store image can only sell some cheap lubricants. The owner of a brand-changing lubricant is likely to be rejected because of your store image.
3, the store is a special lubricant for activities
Selling miscellaneous cards or specials as a habit, letting them enter the new style of manufacturers, always pushing three resistances and four, indifferent, and organizing training is not good to learn.
The so-called special products are the staged policies that some manufacturers put in order to support the market. Basically, they are also the channel products that every family has. The role of special products is mainly to attract the owners to enter the store. When the owners enter the store, they must guide the customers to purchase profit margins. Relatively high regular price products!
4, business slack, will only wait for customers to come to the door
In the terminal lubricant market, doing business is about being diligent, your mouth is sweet, and you are lazy with your hands, feet and mouth.
You don't think about making progress all day, while you play mobile phones, introduce lubricants to customers, prefer to sleep, don't spend time learning about products, research customer psychology, wait for customers to come home every day, buy and sell, don't buy pull down.
The products in the store are displayed indiscriminately, and the dust on the lubricating oil is too lazy to be rubbed. After the sale, it is not serious, not active, pushing the three resistances and delaying the time, even if you don’t care, let the customers go elsewhere. This slows down the customers and seriously damages the brand image. Will you want your product?
5, all day long policy, never think about expanding sales
The manufacturer helps the terminal store to engage in an activity. You want the manufacturer to take full responsibility for the personnel, materials, and gifts, otherwise you will not engage.
Manufacturers help you to improve the store image, build a store, you also want you to buy more, and share the renovation costs, you want to let the manufacturers and dealers help you out, otherwise you do not install. Can not sell a box of lubrication a month Oil, what policies do you have for a brand? You don't want to think about it, people's policies are all exchanged.
6, three to four, frequently change brands
A terminal store wants to be bigger and stronger, it needs the support of the influence of the lubricant brand and the network of the integrity management. The brand influence needs to be recognized by local consumers after the test of word of mouth and time.
Today, you feel that this lubricant brand policy is good to sell this brand. Tomorrow, you will find that the brand is cheaper, so go and sell that brand.
Without brand awareness and frequent replacement, it is impossible to create an influential brand with no future.
7, default on payment, never repay
Let you enter the goods, you first ask me if I can owe you some goods? We cooperate with the manufacturers, are all to the delivery, but also to complete the factory tasks, need to press the goods, the capital is very large.
The vehicles that we released are only fully recovered to maintain normal operation. The funds in individual stores are in arrears. Due to trust and support, we give certain allowances. What can be exchanged is that the payment is delayed, and the various reasons are blocked. The money can be paid to the bank to give some interest, and you still feel that it is right for you.
8, derivative services are incapable
I don’t have a professional derivative service staff. The most terrible thing is that I don’t know what derivative products and services are. I don’t want to find a partner to take up a derivative service. For him, a little problem can become a little problem. Big problems, often responsible for the manufacturer's product quality service flaws, derivative services are not good, all day long complained a lot.
As everyone knows, if the lubricants are so perfect, what else does the dealer need to do? Directly in CCTV, an advertisement says that we have perfect lubricant products and derivative services.
9, I hope that the sky will fall off the pie
From top to bottom, the employees sit in the store all day, like urban white-collar workers. They don’t know the changing geometry of the market. They take a mobile phone and watch the boring videos and news all day long. They only turn to a WeChat chat and grab a game. Red envelopes, old thinking about the lubricant brand of one day, the brand name is big, and a perfect price-performance product, you can also make money.
In fact, he does not know that the brand needs to be accumulated, and success needs to be accumulated.
10, 甩 hand shop type
Everything does not matter the shopkeeper. Because you make some money in business, entrust your business to your family or relatives, and spend your own time. As long as you can make money, the market situation does not matter. When you find that you have not made money, the market is hopeless. .
Everyone must be more attentive to doing business, everyone has difficulties, the terminal market has the difficulty of the terminal market, dealers have the difficulties of dealers, but the premise should be consistent, that is, actively strive to do the business brand in the local.
When you complain about why customers go to competitors to buy lubricants instead of visiting your store, you may want to find your own reasons, look at your own deficiencies, strengthen your own advantages, and believe that your business will be more and more it is good.
