Among the top five Chinese mobile phone manufacturers, Huawei ushered in a record growth in the second quarter of this year, with market share growing to 27%. This is the first time that Chinese smartphone makers have been able to occupy the largest market share since the second quarter of 2011. In this way, Huawei has also broken the record of the highest shipments of domestic mobile phones. For the first time in the second quarter, it has achieved 28.5 million local smartphone shipments.
OPPO and vivo are ranked second and third respectively, with market share of 21% and 20% respectively. It is clear that Vivo has further narrowed the gap with OPPO, mainly due to the second quarter of vivo. Shipments increased by 30%. In contrast, both Xiaomi and Apple's market share declined, but they are still ranked fourth and fifth in China's market respectively.
Canalys said that the rest of the domestic brands are difficult to compete with the above-mentioned manufacturers, because the market share of the top five mobile phone manufacturers in China has now risen to 90%, and last year this figure is still only 73%, which shows China More and more small manufacturers have fallen.
The report also mentioned that in the second quarter of this year, Huawei's sub-brand glory shipments were rapid, accounting for 55% of Huawei's mobile phone shipments, up from 33% last year.
According to Canalys analysts, Glory is now the leader in Huawei's dual-brand strategy for smartphones, and thanks to its internal autonomy, glory is becoming more and more competitive, and it has gradually established itself in the market. With the latest glory flagship, currently The glory brand has successfully expanded to a market segment of more than $500, while the market share of glory in the low-cost mobile phone market is also expanding, posing a more direct threat to Xiaomi.
However, analysts also pointed out that considering that the glory brand has always maintained its independent operation and its strength is increasing, it will also affect the Huawei brand Mate, P and nova series, and the future glory will only be shipped higher and higher. And more than the Huawei brand, because the recent sales of Huawei brand are mainly supported by the nova series. Of course, these two brands belong to Huawei, no matter who has the upper hand, in order to realize the 20 billion global shipments of 2018 by Yu Chengdong as soon as possible. aims.
Canalys' report finally pointed out that the Chinese smartphone market has shown signs of improvement, but it is unlikely that the current situation will really improve. Therefore, Canalys expects the Chinese market to continue to fall in the next few quarters because Shipments of small Chinese brands have fallen sharply and they are unable to maintain high shipments. These manufacturers may even choose to close directly if they cannot prove that the further investment market is feasible.
In addition, Canalys also said that with the high degree of uncertainty in the form of trade between China and the United States, especially the adverse impact on the renminbi, it will also affect the trend of the Chinese smartphone market. In this form, China Mobile If manufacturers want to continue to increase mobile phone pricing and maintain a healthy market share, perhaps only Huawei can achieve, but relatively difficult for Xiaomi, OPPO and vivo.