Under the rapid development, China's automobile ownership has exceeded 200 million. However, it does not match the chaotic situation of the domestic automobile aftermarket: the industry is not standardized, the information barriers cause low operational efficiency, and the service quality is uneven. The contradiction between the rapid development of the market and the multiple ills is prominent, and the market needs to be reformed and upgraded.
On July 1st, at the 2nd Pearl River Delta Auto Repair Supply Chain Forum and Jingdong Auto Aftermarket Strategy Launch Conference in 2018, Jingdong cast a blockbuster in the aftermarket, and announced that the “Jingdong Yunpei” full-class business was officially launched. , and released the 'Beijing Tokyo Auto Club' auto repair store business, will open a new way for the integration of auto parts supply chain, auto repair shop and the Internet through open cooperation.
Jing Yan, head of Jingdong Automobile's post-business, said that 'Jingdong Yunpei' and 'Beijing-Tokyo Auto Club' will take advantage of JD's advantages in e-commerce, logistics, technology, finance, etc. for brand owners, dealers, and auto repair stores. To create an efficient and transparent auto parts supply chain, upgrade management and service capabilities, to drive the cost control of the entire automotive aftermarket, efficiency, model innovation and empowerment.
Jing Yan, head of Jingdong Automobile's post-business, introduced the business layout of Jingdong Automobile
'Jingdong Yunpei' all-category business officially launched, creating an auto parts integrated supply chain
China is a country of IWC. There are thousands of commonly used models on the road every day, and there are tens of thousands of accessories for each car. This also forms an amazing number of auto parts library. The auto parts supply chain can be said to be the most complicated. One of the supply chain systems. At the same time, the domestic complex distribution level and fragmented market sales model have serious information barriers between the supply of top-level auto parts and the needs of the underlying users, leading to the inventory and turnover of brands, suppliers on the one hand. The cost is high, on the other hand, the car repair shop has been waiting for the owner to find the right accessories.
In response to the current situation of China's automobile aftermarket contradiction, in November 2017, JD.com announced the unbounded service strategy for automobiles, and announced that it will extend upstream on the basis of auto supplies, and launch B2B business in the aftermarket of automobiles, and thoroughly open up the brand of auto aftermarket. The whole industry chain between dealers, maintenance parties and consumers forms a closed loop of B2B2C. 'Jingdong Yunpei' is the one-stop all-category auto parts mall launched by Jingdong Automobile.
Qingyan introduced that compared with the traditional auto parts sales model, Jingdong Yun is aiming at the 'pocket auto parts city' and has made a full-link innovation for the auto parts supply chain. Jingdong Yunshang Mall is based on the purchasing habits of the terminal stores. They provide an easy-to-use, accurate and efficient purchasing experience to help stores quickly and accurately complete the procurement of all categories. Jingdong Yunpei provides real and accurate accessories and accessories through system-level docking and full-scale data docking with auto parts suppliers. Inventory information, as well as professional and accurate accessories matching; At the same time, Jingdong Yunpei also achieves a fast, high-quality procurement experience through the construction of a professional dedicated auto parts logistics system. In addition, through the integration of the after-sales system, Jingdong Yunfu It will provide worry-free after-sales service and guarantee for terminal stores. Before 2019, through the access of data, insurance, used cars and other data access of Jingdong owners, as well as Jingdong cloud-equipped commodity trading, auto parts professional data Data analysis, Jingdong Yunpei will provide more intelligent auto parts supply chain services, so that the store will be more 'faster and better' to purchase the required
For the upstream of the industrial chain, brand owners or distributors can carry out online sales in Jingdong Yunpei through the on-line products of “Jingdong Auto Parts Manager”, which will reduce operating costs and greatly increase sales. On the other hand, rely on Jingdong Big Data to realize supply and consumption. The data between the end demand opens up, making the auto parts supplier's stocking more accurate, the inventory turnover faster, the sluggish inventory is less, the service capacity and scope are stronger, and finally the social comprehensive cost is reduced.
Jingdong Yun with all-category business officially launched
It is reported that 'Jingdong Yunpei' has covered tens of thousands of auto repair stores in 26 provinces, and has established cooperative relationships with many well-known brands at home and abroad, providing a full range of products including 'standard parts + wearing parts + full car parts'. Accessories trading.
Qingyan said that 'Jingdong Yunpei' has surpassed the traditional auto parts trading platform in the traditional sense, and more plays the role of post-auto industry service provider. The future 'Jingdong Yunpei' platform will continue to develop in the category and logistics coverage to achieve tires. All kinds of wearing parts cover 1-3 hours of delivery, oil and other standard parts are fully covered, the next day delivery, the whole vehicle parts into the store maintenance vehicle parts meet the rate of 90% or more.
1000 'Beijing-Tokyo car club' stores are ready to go, helping auto repair shop online and offline integration upgrade
The rapid development of the mobile Internet has led to a growing increase in awareness of car ownership, car use, and various spare parts, as well as higher requirements for auto repair services. Based on management models and limitations of thinking, traditional auto repair shops Lack of a unified brand, unstable passenger traffic, relatively low operational and service capabilities, and other business issues have been further amplified.
For offline car repair stores, JD.com officially launched the “Beijing-Tokyo Car Club” cooperation model, and undertook Jingdong's superior resources to empower the automotive aftermarket, and promote the intelligentization of auto repair shops through brand endorsement, store diversion, technical support and supply chain upgrade. Transformation.
Fan Qinglin, director of Jingdong Auto's aftermarket sales business, said that after the application for the auto repair shop that meets the qualification requirements and passed the Jingdong audit, you can join the 'Beijing Tokyo Auto Club'. 'Kyoto Auto Club' In addition to the image of the Jingdong brand authorized store In addition to the unified brand identity of the '4S shop', it can also be operated online in Jingdong through the Beijing Tokyo Motor Show flagship store, increasing insurance services, financial services and other diversified additional services, and greatly improving store service and customer operation capabilities. In terms of store operation, Jingdong's strong supply chain resources and logistics system will provide quality assurance, price to force, after-sales worry-free, fast and punctual genuine source of goods guarantee for the Beijing Automobile Club store; and certified steam service talent output and professional team to the store Service, it can effectively improve the operation level of the store; In addition, with the online intelligent solution such as Jingdong 'Smart Manager' store management system, 'Beijing Tokyo Car Club' can realize the 'people, goods, field' in the field of vehicle maintenance Smart management, creating smart stores with intelligent forecasting, replenishment, supply chain coordination and other capabilities. For consumers, just look for ' The Tokyo Tokyo Club will be able to easily enjoy the standardized 'transparent service, fast maintenance' auto repair experience.
It is reported that the first batch of 'Beijing Tokyo Car Club' will open 1,000 listed stores nationwide. For the first batch of applications, Jingdong will also provide image upgrade funds to help store decoration, 100,000 brand license fees, limited time allowance and other exclusive benefits.
Jingdong and Guangdong Province auto parts collection platform for on-site signing
At the event site, Jingdong also announced that “Jingdong Yunpei” will cooperate with Yanqi Auto Parts to carry out the strategic cooperation, and signed an on-site contract with Guangdong Auto Parts Collection Platform to create a competitive advantage through the market. Unbounded auto parts circulation platform, and will be promoted to more areas on this basis.
According to industry survey data, in the next 1-2 years, the average age of Chinese cars will be extended from the current four years to six years, and the proportion of vehicles in the age of 4-9 years will exceed 50%. The demand for vehicle repair and maintenance will usher. In the view of industry analysts, Jingdong’s launch of “Jingdong Yunpei” and “Beijing-Tokyo Auto Club” is precisely the market demand, based on its unbounded retail infrastructure resources and advantages. The deep understanding of the automotive aftermarket, practically solve the difficulties and pain points of the industry, and promote the transformation and innovation of brands, dealers, repairers and other parties.
