Restless July after the slight heat and great heat double ' sauna Bouges ', really experience a ' barbecue ' taste, although there is a typhoon after the temporary cooling, but the continuous heat and rain, or let people's emotional noise is nowhere to be released, the latest wave of air conditioning marketing play, but to bring us a refreshing feeling.
Painting Wind Ching Ox's throttle poster is very ' solution ' Hot solar terms have always been major brands in the traditional marketing essential to the spread of the ' position ', the ox as the leader in the air conditioning industry, the solar terms of the creative output has a playing independently style.
Throughout the industry brands of the form of solar term transmission is mostly ' solar terms, ' the recent ' play ' of the air conditioner is really commendable.
(according to the official release of the Ox Air conditioner screenshot) After slight heat, the Austrian air conditioning, combined with the World Cup schedule IP hotspot, cleverly put the Austrian brand and the World Cup closely linked, from the visual theme of consumers to ignore the slight heat solar terms, will focus on the World Cup game.
And with its natural to the Austrian air conditioner implanted scene scenes, have to say, such a slight heat poster does have a ' heat ' effect!
(according to the official release of the Ox Air conditioner screenshot) Heat, the heat is divided into size, the beginning of the month for the small, the month for the big, this is the heat of Judah also. In other words, great heat came, the hottest time is coming. So what is the ' great heat ' of the air conditioner?
As pictured above, the indoor and outdoor separation into two of the world, outside the scorching sun, indoor green lush, with the body of birds and beasts to change the color difference between the temperature, this trick is not bad. It is worth mentioning that this interior scene contour is actually with the Ox lady air-conditioning set up, ingenious place is self-evident. Theme copy Shang: Great heat to, dog to, under the air conditioning good shade '.
This group of cool to reduce the noise of the Austrian air conditioner poster, so that users feel the moment cool.
International culture in line with ' propriety ' convincing Speaking of international Kissing Day such festival, the public first thought must be Durex, Okamoto's interesting occasion.
However, the Ox bold innovation, in the international Kissing day this day to play a ' fresh ambiguous ', neither the more the moment and generous avantgarde, Netizen comments: As an air conditioner brand, the Ox to play this festival is implicit and fresh, is hidden ' ace '!
(according to the official release of the Ox Air conditioner screenshot) In addition, the ox is in the ' first air conditioner ' birth Day, released a group of H5, starting from human daily life, to observe the importance of air-conditioning in people's lives.
From the first air-conditioning to the current evolution of intelligent air-conditioning, cleverly implanted in the product of the Austrian, technology and information such as the Austrian intelligence factory, to the technology and strength to salute the history.
(according to the official release of the Ox Air conditioner screenshot)
Creative play ' all over ' the Austrian marketing strategy results Since the end of May, the company officially announced the brand upgrade strategy to date, its marketing level in the strategic upgrading of the first significant results. In addition to the above marketing strategy, Oxley in recent years in the marketing layout of the diversification is also obvious to all.
Including the Mountain Frog Music Festival, AUX RUN, fashion entertainment events, film marketing, joint Cross-border, etc. through a variety of young, stylish, healthy way, will be the imprint of the Austrian air conditioner implanted in the hearts of young people, the brand younger as a difference point, so that more consumers accept and recognition. The current consumer market is in a new stage of user consumption upgrade, consumer population mainly to 80, young people mainly, for the quality and performance requirements are higher, in addition to strengthening marketing strategy, the Austrian leader also said that from the user point of view, more attention to the convenience of product use and home with the degree of integration.
Holding the ' only young people understand the most young people ' concept of development, I believe that the future of air conditioning not only in the marketing creativity, but also by virtue of bold thinking, excellent technology and first-class quality standing industry top. The air conditioner manufacturer is worthy of being tuned | Come and get a look at the Otis version | ' Cool ' | Marketing law.