Looking at the development of the market after last year, the hottest are the five areas of fast repair, maintenance, auto finance, auto insurance, and car modification. Under the support of the New Deal, these areas are highly competitive, and many 'intrusives' are vying. Phase layout. Many entrepreneurs believe that they have seen business opportunities, but most of the market terminals have been difficult to achieve support or achieve revenue. Many people have begun to complain about lack of talent, lack of customers... actually...?
The following are the top ten pain points in the operation of the car aftermarket service store.
1, the lack of talent on the surface, what is actually lacking is the mechanism for cultivating talents.
With the lowest income people in the whole society to serve the highest income group, how do you ask employees to maintain a good attitude? We are complaining that employees are not easy to find, can not stay, have you ever thought about giving employees a future? Even if it is only a small Small learning opportunities?
2, the lack of customers on the surface, the actual lack of management
How to manage your storefront, how to improve service, how to create value is the truth, instead of complaining about cars less every day, customers are not good enough.
3, the lack of business on the surface, in fact, lack of ideas, lack of direction
The same is 500 members, others do 4 million a year, why do they only do 1.5 million? The customer quality is poor? The store decoration is not good enough? The staff is not strong? No, what you need is to change the product pattern and break the traditional sales model. Learn to cross-border robbery, create more sales space, fifteen years ago, the car cassette machine sold very smashed, today you sell it again to try?
4, there is a lack of promotion on the surface, in fact lack of marketing
If you sell a Mercedes-Benz S-class new car for 100,000 yuan, you will sell it. If you don’t want to move it, you will sell it in tears. In the last three days, you will sell the flash. The products that really need promotion are almost eliminated. Even if you sell it, you won’t get the owner. Praise, we need to continue to get the customer's overall solution, and can be implemented, the current customer needs: novel, learning, fun, exciting, making friends, relaxing and so on.
5, the lack of product profit margin on the surface, in fact, the lack of products that can continue to profit
I believe that many shops are lacking, that is, the products are not lacking. Three thousand years ago, the products that sold 1,000 yuan can continue to sell so much money today. They have already changed their money, or they have been eliminated by the market. What we have to do is to keep the profits we deserve. Get the customer's word of mouth while continuing, what the current customer lacks: health, security.
6, the lack of standards on the surface, the actual lack of specifications
Most of the stores that feel good about themselves claim to be clubs, car clubs, in fact, a non-standard car beauty decoration store is most like a clubhouse, but a grocery store.
7, on the surface, lack of guidance, actually lacking strength
Lack of backing, fighting alone, is the feeling of most CEOs in this industry, occasionally one or two legendary industry elites to guide the work. Finally, they are free to go away, and then, there is no more. Point-to-point flicker, everyone Aisin, face-to-face service doesn't work, it's weird. Most of the industry's development efforts are focused on new cars, accessories, and small parts to develop supplies. This is one; no system can be completely copied to each one. Shops, even if there is, just to form a collapse, this is the second; each camp, the individual self-sweeping snow, lack of overall strength support, and lack of strong support.
8, the lack of product categories on the surface, in fact, lack of brand
Invoicing only depends on the price, it is cheaper to go in, the goods are on the shelves, others have done it, and I have done it. This is the idea of most terminal owners.
9, on the surface, the supplier of the lack of goods, actually lacking the upstream
A good upstream, can give the store the latest industry information, can bring us more advanced management and sales model, instead of just saying: The boss I will give you some goods. Do we want goods? No, We want money! The goods themselves will not make money, good ideas can make money!
10, the most lack of opportunities for learning and communication
I will, I understand, I know, I have been doing it for decades. This is the attitude of many terminal bosses. In fact, the type of boss knows only to repair the car. What they lack is that they can be used as the pillars in the store. The method is lacking. It is a learning stage where you can practice your real skills.
