After adding a mobile phone, OPPO has recently started to operate a new independent brand 'Realme'. The brand is not a sub-brand of OPPO, but will be an independent company, operating independently with the OPPO brand.
According to the industrial and commercial information inquiry, the newly established company is called 'Shenzhen Ruierhao Mobile Communication Co., Ltd.', which was registered on June 1, 2018 with a registered capital of RMB 50 million. The legal representative is Li Bingzhong.
The equity information shows that the company is the actual controller of the OPPO parent company.
Earlier, the micro-network has learned from the supply chain that the original OPPO overseas head Li Bingzhong will set up a new company to operate the 'Realme' brand. According to the above information, 'Ruier Mobile' is probably the new company.
In fact, everyone has a little understanding of the 'Realme' brand. This year OPPO has launched a smartphone with the brand 'Realme' in India. Jiwei.com reported in May that Realme and OPPO share the production line, and all of its products will be used. Online sales. According to OPPO news, Realme's products are priced between 10,000-20,000 rupees (about RMB 952-1905).
The first product named Realme 1 was launched on the official website of Amazon.com on May 15th, local time. According to the notice, Realme1 will be placed in the rear camera. The fingerprint identification button is located on the front.
In terms of brand positioning, according to people familiar with the matter, the current position of 'Realme' in India is 'power meets style', which translates to the meaning of 'combination of strong performance and trend design'.
Earlier insiders revealed to Ji Wei. 'In addition to India, Realome will be launched in China in the future, but there is no clear brand positioning yet.'
In addition, OPPO also gave great support to 'Realme'. For example, when 'Realme' was established recently, it is said that the company can arbitrarily select employees in the original OPPO team. As long as the selected employees are willing, they can leave OPPO and join 'Realme'. New company.
As can be seen from the above information, 'Realme' is not a self-owned brand of OPPO, but a subsidiary, and its status is similar to that of a one-plus-one mobile phone.
At the end of 2013, Liu Zuo, deputy general manager of OPPO, announced his resignation. Since then, he said that the company has established a 'one plus' brand. From the disclosure information, the largest shareholder of the one plus brand is still OPPO. However, from the perspective of company and operation, one plus And OPPO are two companies that operate completely independently.
Let me talk about the legal representative of 'Realme' 'Li Bingzhong'. Although he was not as familiar as Liu Zuohu on the Internet, he has been an OPPO overseas trader in the past few years.
Photo: Li Bingzhong in the middle
Before May of this year, according to the OPPO management responsibilities, there are two traders responsible for domestic and foreign channels and marketing. Domestically, Wu Qiang, vice president, and Li Bingzhong, abroad. On May 28, when OPPO announced that Wu Qiang was fully responsible for overseas, Many people are wondering where Li Bingzhong is going. The answer is now announced. He has already determined the independent business operation 'Realme'.