In the first half of this year, the engine company delivered a perfect interim results: The market share of medium and heavy-duty engines ranked the top three in the industry; the Aowei 11-liter engine maintained a share of more than 60% in the same power segment product market for five consecutive years. It ranks in the forefront of the industry; Aowei's 13-liter engine continues to be in short supply. The main revenue and profit, diesel engine production and sales are exceeding the target. It is the FAW Jiefang Engine Division (hereinafter referred to as the 'Engine Division').
With the market policy dividend gradually subsiding and the growth of medium and heavy truck sales slowing down, this old-fashioned state-owned enterprise with a history of 75 years of development still maintains a stable development and repeatedly breaks through the market test. What is its power source?
Brand leads to stimulate market kinetic energy
'The brand loyalty of Aowei products has reached 86%.' The party secretary of the Engine Division, general manager Qian Hengrong said.
Over the years, the Engine Division has promoted the enterprise from product marketing to brand marketing, and has embarked on a road of innovation and growth of national brands. It has not only successfully integrated the domestic heavy-duty, medium-sized and light-powered markets, but also enhanced the 'Made in China' in the international market. Influential, on the global stage, the Chinese company's self-reliant competitiveness, represented by the 'FAWDE' brand, is demonstrated.
In the first half of this year, the engine division only sold 50,000 units of the medium and heavy-duty engine Aowei CA6DM, while the Aowei 13-liter engine sold nearly 12,000 units, a year-on-year increase of more than 48%, helping FAW to continue its leading sales. In April this year, FAW Jiefang J7 off-line ceremony and June FAW Jiefang New J6 Glory Edition listing ceremony, Aowei 13-liter CA6DM3 550 horsepower engine, once again with the leading technology of the shoulder international attracted the attention of the whole industry.
In the light truck market, Conway 4DW is leading the technology with DPF, and the sales of brands such as Wuzheng, Kama, Dongfeng, Shifeng and Ace are growing steadily. The high-end light truck power Jinwei 4DB1 five products have been launched since the second half of last year. Gradually become the preferred high-end power for mainstream light truck manufacturers.
In the non-road market, the sales of tractors, forklifts and small-sized power products of the Engine Division increased steadily year-on-year, with sales increasing by more than 15% year-on-year; in overseas markets, more than 4,000 single-machine exports and nearly 2,000 Aowei products were exported in the first half of the year. On April 25th, South Korea's Tata-Daewoo held its annual global supplier conference in Wuxi. The first stop was to choose to visit the engine division, which reflected the influence of the overseas brand of the engine division.
In April of this year, Conway 4DW93-45DT4 diesel engine officially passed the US Environmental Protection Agency (EPA) T4 Final stage emission certification, and obtained the 2018 model certificate, becoming the first multi-cylinder diesel engine in the United States to obtain this certification. The US market is ready.
At the same time, the engine business of the new energy vehicle engine market has once again made a breakthrough. The CA4/6DLD-E5 engine and CA6SM natural gas hybrid engine with hybrid electric drive mode have already been put on the market, and they have been supplied and supplied in volume with mainstream bus companies. In April, the engine division won another order for supporting Wuxi Bus and Xihui Bus 160 hybrid electric buses.
Excellent quality and comprehensive strength
Before the listing of FAW Jiefang J6 Glory Edition, the Engine Division built a quality research project for its equipped Aowei 13-litre CA6DM3 engine. For example, a number of online inspection methods were added to further improve the error-proof measures and upgrade the adjustments. Quality, etc., with a more perfect interpretation of the J6 'core' glory.
In January of this year, the business department held a third-party satisfaction survey report. Third-party survey showed that compared with 2014, the customer satisfaction index and the increase in customer purchase possibilities in 2017 increased significantly, respectively, with an increase of 9.4 and 14 respectively. After winning the National Quality Award in 2015, the Engine Division renewed the results of quality improvement with impressive data. It was also at this meeting that the Engine Division proposed 'to meet European standards within three years' The quality objectives, and exploration and development from multiple latitudes, technology leadership is the commanding heights of future development.
To improve quality with technology, we must continue to develop smart manufacturing. This year, smart equipment, intelligent dispatching, intelligent logistics and other projects have been actively promoted in the engine business unit. The head of intelligent manufacturing of the engine business department said that in addition to intelligent production scheduling, intelligent logistics In addition to the improvement of soft power, more than 10 intelligent projects will be promoted in the future. 'We will speed up the construction of the 4.0 version of the factory, and we will see the prototype at the end of this year.' The person in charge said.
At the same time, the Engine Division continued to accelerate lean design, implement integrated quality engineering from design to manufacturing, to service, enhance the comprehensive competitiveness of performance, quality and cost, and strengthen the 'fuel-saving, safe and reliable 'Characteristic product personality. Now, the reformed engine division has 1,160 R&D teams, and the proportion of highly skilled personnel reaches 38.4%. It is committed to forward-looking technology, product and manufacturing technology research and development, and provides continuous technology for product innovation. stand by.