If you use a word to describe your home lamp, what would you choose?
Bright? Beautiful? Durable? Comfortable?
This question is placed on BenQ Wit's new children's smart reading light. The answer must be: Intimate.
On July 22nd, BenQ WiT held a new product launch conference in Beijing, launching a new generation of children's intelligent reading light MindDuo Plus, which has intimate functions and beautiful appearance design to meet children's different reading needs, hoping to illuminate children's reading in each family. Figure of the figure.
Let technology serve health, the care of an eight-year-old boy father
Pan Wei, Director of Global Lighting Division of BenQ, is a senior lighting engineer with 20 years of engineering qualifications and 10 years of experience in lighting product design. The Qisdesign art lighting series he led the team has repeatedly won the German Red Dot, iF and Japan. GDA and other internationally renowned design awards. Besides the identity of a professional lighting engineer, he always remembers that he is the father of an eight-year-old boy.
In the visual examination of his son's entrance examination, Pan Wei asked the doctor for a parent's concern for the child: How can I help the child choose a good table lamp that can protect the eyes? The doctor's answer is: bright enough, not glare. When asking what kind of brightness is 'bright enough', this question makes the doctor do not know what to answer.
The desk lamp is an indispensable tool for children to read and study every day. It has an important impact on children's eyesight health. The doctor's answer makes Pan Wei realize that the standard of brightness cannot be clearly quantified in daily life, and it is more difficult for parents to get time. Monitoring and control, so most parents are more blind and lack of standards for the choice of lamps. As the father of the child, Pan Wei decided to use his expertise in the field of lighting, let technology serve the health of children, and create a true satisfaction for parents and Table lamp for children's needs.
Approaching the child's field research, the persistence of a team of senior lighting engineers
In order to truly understand the needs of parents and children, Pan Wei and his team went deep into the daily learning scenes of children, and observed the daily light habits of children and parents of 100 families. They measured different heights and children of different ages. The distance between the head and the table in the time, the specific data such as the illumination range of the table lamp and the height of the desk lamp, interviewing parents and children in the daily use of lights, etc., through a large number of preliminary research to summarize the main needs.
Parents are always worried that their children don't have enough light when they study. When the children start to write homework in the evening, parents always say “Don't forget to turn on the lights”; at night, parents can help children learn, and the small range of light always makes parents sitting on the sidelines. In the darkness; children read books in the room on weekends, and the lights that are very suitable in the afternoon will become dazzling at night; the warm yellow light that makes people feel comfortable when they go to bed makes the children who are doing homework sleepy... The details of these lifes are captured by Pan Wei's team, and the most urgent need for the lamp for parents and children is summarized: just good brightness, wide illumination range, can automatically help children turn on the lights and can be white Yellow light color.
Based on this, BenQ WiT launched the WiT MindDuo series of children's intelligent reading lamps, which have the functions of intelligently adjusting color temperature and brightness, infrared sensing, automatic lighting for people, super wide illumination, ambient light monitoring, intelligent brightness, etc. All functions are Children are tailored to help parents give their children a comfortable learning environment.
Always listen to your needs, the belief of a warm brand
Pan Wei once said: 'BenQ always understands that the ultimate goal of our R&D products is always to serve the consumers behind the products.' With such a belief, BenQ Wit does not limit its focus to a single product, but always adheres to it' Think what you think, do what you want.
The new product unveiled at the conference: WiT MindDuo Plus, BenQ WiT launched on the basis of continuous mining of consumer demand: Many parents report that children are involuntarily going down when they are learning, but parents can't do it every time. Can be found and promptly reminded, so WiT MindDuo Plus based on the previous generation function, add the sitting posture reminder function by infrared + ultrasonic sensor, constantly monitor the child's bow posture, help children develop good study habits.
Always listen to your needs, let parents and children share love and companionship. This is the original intention of BenQ Wit MindDuo Plus, but also a solid belief of a warm brand.
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