Jingdong home appliances red June service selection, Hisense won the TV brand crown

With the gradual waning of the price competition in the home appliance market, user experience has become a new competitive field, and has gradually become the core competitiveness of home appliance brands to win consumers.

As a domestic old-fashioned TV manufacturer, Hisense TV has been ranked first in the Chinese market for 14 consecutive years with its high-quality and good products. In recent years, it has provided users with high-quality services by continuously improving user experience and service quality. The improvement of the overall service standards of the industry.

As the leading home appliance retail channel in China, Jingdong Appliances has won more than 60% of online sales for three consecutive years with the recognition of the 'trustworthiness of the public'. (Source: Industrial and Informatics Department, CCID Research Institute, 2017 The home network purchase analysis report), through the continuous innovation of service concepts and content, promoted the continuous improvement of service standards across the industry.

As the two giants in the home appliance industry, Hisense TV and Jingdong Home Appliances have always maintained a close cooperative relationship in terms of user experience. Recently, in the “Jingdong Home Appliance Service Rating Ranking” announced by Jingdong Home Appliances, Hisense TV Service Rating ranks in the category of black electricity. The first place, the pressure on other TV brands, the ranking of thousands of consumers for Hisense voted a satisfactory vote, showing that Hisense TV is a well-deserved consumer favorite black electric brand.

Providing quality service to users has always been Hisense's responsibility and mission. Since April this year, Hisense TV has launched a 24-hour special service project on the Jingdong platform. The manual customer service is online 24 hours a day, ensuring users' 100% response, thus increasing user stickiness. Improve the brand NPS. The high-quality user experience is inseparable from the perfect user service system, and more needs high-quality professional customer service. In the Hongjun customer service pre-sales service experience project of Jingdong Home Appliances Organization, Hisense TV has 6 customer service personnel. The Gold Customer Service Awards, 24 customer service won the Jingdong incentive bonus, ranked first in the Jingdong household electrical industry, customer service single conversion rate increased by 1.53%, which not only proved the professional quality of Hisense customer service, but also explained the quality of users Experience has a direct pull on sales.

In the current time, such a transaction is short-lived, and the time when the order is placed can be completed by the mobile phone. How to impress the consumer in a short time, and then promote sales. In addition to high-quality products, the quality user experience is also open to consumers. The best bridge between the brand and the brand.

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