On July 23, 2018, Jingdong joined forces with many domestic and foreign first-line manufacturers and well-known photography vertical media to create the second Jingdong Photography Awards. The total prize money was as high as 284,000 yuan. Different from the first session, this session The competition has been upgraded in terms of branding, event promotion and offline interaction, which has helped to create a deep brand mark that is unique to the Jingdong Photography Awards. It also provides a new photography experience for many photographers.
Gather a wonderful moment to create a story sharing position
It is understood that with the development of the industry from the profession to the public, from the private to the sharing trend, photography has become a popular national event, and the Jingdong Photography Awards have a story for every moment. Throughout the competition, the theme is to encourage all users to use images to record different moments in life, to show their different expressions of life, to create their own unforgettable stories, which is exactly what the theme wants to convey to The concept of netizens. The organizer of the event, Jingdong, also strives to provide more creative space for the majority of photographers. By deeply excavating the unforgettable stories behind all the entries, the overall enthusiasm of the event is given, thus making it the most popular. Story sharing position.
Strongly empowering the photography industry, promoting mutual benefit and mutual benefit
As an influential photography circle event, the 2nd Jingdong Photography Awards in 2018 not only cooperated in depth with professional organizations such as the China Photographers Association and the China Federation of Literary and Art Photography Centers, but also invited the award-winning judges to set up luxury judges. The team continues to deepen the brand influence by enhancing the authority and professionalism of the brand in all aspects. At the same time, based on the attention of many users on the two topics of youth and sports, this year's competitions are in addition to the original entries of the mobile phone group and the camera group. Two new entries for 'Youth' and 'Sports Sports' will be added to inject more entertainment elements into the competition. In addition, Jingdong will continue to expand the external recruitment channels of the works, users can pass the Jingdong main station, , Visual China 500PX community and other platforms and media to upload and interact with the works, the overall event basically achieve the promotion and collection of the whole network.
In order to encourage and attract more photographers and ordinary people to participate actively, the awards cover a wide range of awards, a total of 39 awards, the highest single prize of up to 100,000 yuan, the winning works will also be in Pingyao International Photography Festival, Beijing Photography Zhou and other international top photography exhibitions.
It is worth noting that the second Jingdong Photography Golden Image Award brings multi-faceted value to the whole industry chain. For the industry, Jingdong relies on its own absolute resource advantages to promote the popularization and living of photography, thereby enhancing the photography industry in the whole society. Influence and attention; For manufacturers, Jingdong builds a bridge between manufacturers and consumers, with big data insight and reverse customization capabilities to empower manufacturers. For users, Jingdong helps the public through more technology products. It is easier and more convenient to record and share stories, and bring a new photographic experience to users, enriching the daily life of users. I believe that under the development situation of mutual benefit, mutual benefit and mutual benefit, after the new game mode is blessed The Jingdong Photography Awards will bring more surprises to the majority of photographers.
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