In the highly competitive color TV market, the retail sales share of 20% is a thing that many companies can't hope for. The World Cup official sponsor Hisense has once again passed this barrier with its hard power – Zhongyikang data shows that After the market share of the 'World Cup Month' in June reached 20.16%, in the week after the end of the World Cup (July 16-22), the market share of Hisense TV retail sales reached a new high, reaching 20.8%. Geometry, market data is the best answer.
As we all know, color TV is the most mature home appliance category, and the market competition is fierce. Under normal circumstances, more than 11% will be among the top five or six in the industry, and even if it is to expand the market share by 0.1%, color TV companies must pay several times. In the long-term market competition, almost no color TV company has the strength to break through the 20% threshold of retail sales, thus achieving a breakthrough in the industry level.
The strength of the body care products and the landing of the World Cup marketing activities, Hisense tasted the World Cup 'selling effect' early. The retail sales accounted for 18.84% in May. After entering the World Cup month in June, the Hisense brand frequently appeared in the World Cup. To increase product awareness, combined with the promotion activities in the middle of June 18, Hisense TV's retail sales accounted for 20% of the red line, reaching 20.16%.
According to the latest 29th week of Zhongyikang, Hisense TV has performed well in the week just after the World Cup: The market share of retail sales reached a new high of 20.8%; the market share of retail sales reached 18.4%, further expanding Advantages with the second place. In the top 20 of the best-selling list, Hisense 'catch' 8 places, the largest number, star products 80 吋 4K laser TV L5, World Cup official TV U7A are among them. Sponsoring the World Cup effect geometry? Consumers voted by hand to give the best answer.
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