From now until July 29, Jingdong Appliances held the theme of 'Net Drinking Summer', the second clean water popularization week event. During the event, not only 6999 yuan to send 3299 yuan Biyunquan water purifier, one fold second limit time to grab , regularly issue 1000-50 hour coupons, free draws to win hot water dispensers and other promotional activities, Jingdong appliances also launched 111 water purification equipment free trial activities!
According to the “2017 Home Grid Purchase Analysis Report” (hereinafter referred to as “Home Grid Purchase Report”) released by the CCID Research Institute of the Ministry of Industry and Information Technology at the beginning of the year, the online retail sales of online water equipment reached 9.06 million units in 2017. It reached 76.50%. Among them, the retail price of the price range of 1,500 yuan to 2999 yuan accounted for the highest proportion, reaching 48.23%, and also the fastest growing price segment. The price segment of the price range of 700 yuan to 1499 yuan, the market share of retail sales was 27.07 %. It is not difficult to find out that everyone's attention to water purifiers has become higher and higher.
Jingdong Home Appliances has launched its first water purification product since 2009. It has developed hundreds of water purification products from hundreds of brands. From single ultrafiltration machine to filter water, pure water machine, water softener, whole house From 2015 to 2018, Jingdong's water purifier sales have maintained rapid growth year-on-year, and the average passenger unit price has increased from several hundred yuan to more than 2,000 yuan, which also reflects 'low price and low energy'. The products are being phased out by the market.
At present, the popularity of water purification products is only about 10%, and there are still huge market development prospects, but it also tests the pre-sales, installation, after-sales service capabilities of e-commerce platforms and manufacturers. After years of hard work, Jingdong Home Appliances' customer first 'The service strategy has formed a system, and always leads the industry with 'determination of service'. For example, consumers who purchase home appliances in Jingdong are well aware that they can get 30 days of price protection, 30 days of quality problems can be returned, 180 days of quality. The problem can be exchanged 30-30-180, fast and fast delivery to the home, installation fee capping or 0 yuan installation such a quality service. Let consumers buy more home goods, while getting more value added goods, and Peace of mind, rest assured shopping experience.
It is reported that consumers who purchase water purification equipment during the second clean water popularization period will enjoy the intimate service of 36 service commitments of Jingdong Home Appliances, and do not have to worry about the overall service quality after purchase. Jingdong Appliances hopes to guide through such activities. The whole society can care for the health of themselves and their families, and achieve mutual benefit and win-win for consumers, Jingdong and home appliance brands.
