On July 24th, China Electronic Video Industry Association and Aowei Cloud Network organized a '2018 color TV industry research quarterly conference', released the first half of this year's color TV market operation report, the first half of the color TV market volume increase, in consumption Driven by the upgrade, high-quality and good products have become the focus of market chasing. Industry experts believe that Hisense laser TV, ULED and other World Cup customized products are the biggest highlights of the color TV market in the first half of the year. Thus, Hisense 80L5 laser TV, U7 series World Cup designated TV Both won the '2018 innovative products' award.
Hisense, which sponsors the 2018 Russia World Cup, is the most outstanding color TV brand in the first half of the year. 'The resonance effect of the brand and products has made Hisense World Cup marketing a success, in order to make the fans more exciting and experience more perfect, Hisense's display technology and artificial intelligence The technology has been deeply researched and developed, focusing on the promotion of the World Cup limited edition product U9, the World Cup designated product U7, the World Cup big screen viewing TV 80L5, which has won the recognition of fans all over the world, and Wang Wei, executive deputy general manager of Hisense Electric Marketing Co., Ltd. at the press conference The focus on the market performance of Hisense TV during this World Cup.
The report of Aowei Cloud Network shows that the '60+' big screen era has been opened, the laser TV has been upgraded in multiple directions, the price has become more and more close to the people, and with the addition of many brands, the market scale in the first half of the year has increased by 241.5%. Hisense 80L5 laser TV is the first half of the explosion product, which is listed in the top ten of the best-selling list for 5 consecutive weeks. Hisense L5 uses a new light source technology, with 116% high color gamut, which restores the most realistic color. With a brightness of 400nit, you can also enjoy watching in the bright environment, plus HDR technology application, giving users a stronger sense of immersion, and leading the new concept of large screen consumption of 'three meters living room, 80 feet starting'.
According to the offline monitoring data of Aowei Cloud from January to June, the sales volume of Hisense Laser TV increased by 349.9% year-on-year, and the sales increased by 186.5% year-on-year; the sales volume of the large-screen market above 80吋 accounted for 49.2%, accounting for sales accounted for 49.2%. The ratio is 44.7%, occupying the absolute leading position in the big screen market.
The Hisense World Cup designated product U7 is also a favorite ball-watching artifact. This product has developed an automatic sports mode. In this mode, three independent innovations, such as automatic recognition of motion signals, enhanced color perception of stadium color and accurate extraction of motion trajectory. , to ensure that the fans can see the clear movement of each ball.
During the World Cup, Hisense TV achieved linkage growth in the global market. In the first six months of this year, sales of Hisense TV in the North American market increased by 54.3% year-on-year; in the European market, sales of Hisense TV increased by 49.3% year-on-year. In the Japanese market, Hisense TV has achieved rapid growth. In the South African market, Hisense TV's sales share continues to be the highest.
YORK New Media Coolest Technology News
Scan code wins big prize
comment
* User statements are not the standing position, this site does not recommend any online store, dealer, beware of being deceived!
