On July 24th, the '2018 China Intelligent Display and Innovation Application Industry Conference and the 48th CRC Color TV Industry Research Quarterly Conference” jointly sponsored by China Electronic Video Industry Association and Aowei Cloud Network was officially held in Beijing. As the theme of the color TV industry development research summit in the second quarter of 2018, the theme of 'aggregation, speculation, breaking and symbiosis', starting from the macro environment and industrial changes, with retail data, user behavior, analysis of industry and technological innovation Trends, and authoritative appraisal of new products that have received much attention in the market in 2018, among which TCL TV's X5, C6, P5 products won the honor of '2018 innovative products'.
In the past six months, China's color TV market has ushered in a new development peak under the three factors of 'consumption upgrade', 'emerging technology' and 'sports marketing'. The report on the development of color TV industry in the first half of 2018 was released at the conference. As mentioned, in the first half of 2018, driven by the World Cup, the retail volume was 22.6 million units, a year-on-year increase of 3.6%. From the perspective of product upgrade, large size, ultra high definition and artificial intelligence became mainstream.
Although the display of technological innovation, content upgrades, replacement and other factors further unleashed market demand, color TV, as a mature category in the field of home appliances, still faces the challenge of being marginalized in the user's home. TV has experienced a symbol of economic strength. , to the family entertainment center, and then to the process of living room decorations. Therefore, if the color TV industry wants to regain its glory, it must evolve to find new exports as soon as possible for the development of China's color TV industry.
Based on the current industry trends and market conditions, color TV manufacturers must redefine products from the three dimensions of display technology, artificial intelligence, and smart home. The combination of advanced technology and user needs is the best way to pay tribute to users. As the core equipment of home entertainment, TV will become the entrance of smart home in the future, satisfying more new application scenarios, making TV no longer a cold electric appliance, adding emotional and service value to products, bringing better to consumers. Family time to enjoy the experience.
But at the same time, under the new normal of structural adjustment and consumption upgrading, guided by user demand experience, technology and product innovation are new breakthroughs, testing the innovation capability and technical strength of enterprises. In order to further promote industrial development, CRC Organizing Committee It will organize industry experts to rigorously identify new products, new technologies, new designs and new applications that have received much attention in the market in 2018. Among them, TCL TV products X5 primary color quantum dot TV, C6 new theater TV, P5 ultra-thin new surface The TV is listed in the '2018 Innovation Product' list of honors.
It is understood that the three series of products focus on QLED primary color quantum dot technology, Harman Kardon high-end audio, in line with artistic, home-based industrial design, artificial intelligence small T, smart home interconnection and other technical fields. Among them X5 primary color quantum dot TV In the image quality, the industry-leading primary color quantum dot technology is applied, which can achieve '10 years without burning screen, 10 years without fading, billions of colors', and equipped with Dolby Vision® HDR. Presenting colors and details that were previously untenable on TV. In terms of sound quality, the X5 is equipped with a Harman Kardon custom sound system that supports Dolby Atmos®, allowing consumers to feel the flow of sound around them. The experience of the environment. In the industrial design, the 65吋X5 achieved a 4.9mm ultra-thin body, a full-surface curved surface, 360° integrated design, a re-created Vaughan flying sound appearance and a floating base design under the minimalist design concept. It represents the ultimate concept of TCL TV's pursuit of the quality of the great country and the aesthetics of luxury home.
"TCL X5 Primary Color Quantum Dot TV"
The C6 New Theatre TV fully respects the user's personality and taste, rejecting the uniform appearance on the market, let us see more exquisite than other TVs. In appearance, C6 uses a full screen of star screen, no border design, Sound tube The sound appearance, the gentleman's gray color and the elf-like base that stretches like a wing make the TCL C6 full of artistic and romantic atmosphere. It is highly recognizable. In the picture quality, the C6 uses a high-color gamut screen with Dolby® Vision. (Dolby Vision®) HDR, achieve greater brightness, contrast and richer colors. C6 is also equipped with a panoramic supports Dolby ® sound (Dolby Atmos®) Harman Kardon sound, unique design, professional audio material, making it treble loud, tenor fuller bass more solid, so that users enjoy the sound of Heaven is surrounded by sound. so a full style of refined products, enough to C6 become the new urban middle class people 'Concert'.
"TCL C6 New Theatre TV"
P5 ultra-thin new curved TV is specially created for the new generation of trend-oriented style. The 'fine-shaped' P5 adopts 4000R gold curved screen, intelligent eye design, medium-frame integrated molding technology, exquisite and full of sincerity. The process will make young consumers fall in love at a glance, no longer need to tangled and picky for the value. The 'Pu Xiu' P5 is also excellent in sound quality, Q quality engine + MEMC motion anti-shake technology, so that the picture is not Smear phenomenon; professional Conchs sound, let the exciting sounds linger.
"TCL P5 ultra-thin new curved TV"
Over the years, TCL TV has continued to be user-oriented, perfecting QLED primary color quantum dot technology, AI artificial intelligence and other core technologies, based on the ultimate audiovisual and aesthetic experience, with a simpler interactive experience and application scenarios based on user data. , to provide users with personalized content and services. In the future, TCL TV will continue to provide users with a better family entertainment time, thus setting off a new revolution in home big screen entertainment.
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