The rapid growth of Notch's comprehensive screen in the first half of 2018 is mainly related to the comprehensive promotion of mobile phone brands represented by Apple, Huawei, OPPO, vivo, Xiaomi, etc. The most intuitive advantage brought by Notch's comprehensive screen is that it is more traditional than 18: 9 comprehensive screen achieves a higher screen ratio. Moreover, Notch's comprehensive screen is also evolving, from Qi Liuhai to a smaller U-shaped slot, and even a beautiful tip. From the planning of the mobile phone brand, the second half is more The extreme perforated screen (opening diameter 3.x mm) will be available.
In the first half of 2018, the global smartphone Notch panel shipments TOP3 were Samsung Display (47.1%), Tianma Microelectronics (23.2%) and BOE (6.7%). In the first half of the year, Samsung showed Notch OLED panel shipment classification, flexible supply of Apple, Hard supply of domestic mobile phone brands. Because of the timely purchase and layout of equipment in the first half of the year, Tianma Microelectronics actively responded to the customization requirements of the client's Notch screen, and the shipment volume was large. BOE's first half of the year was more conservative in the layout of the Notch comprehensive screen. In the second half of the year, BOE has actively made adjustments in its strategy. It is expected that there will be very good performance and it is worth looking forward to.