According to the latest data from Canalys, in the second quarter of this year, Samsung and Xiaomi both gained 30% of the Indian smartphone market and continued to lead ahead of all other competitors. However, accurate sales In terms of it, Xiaomi is slightly ahead of Samsung and still holds the first place.
Seeing Xiaomi becoming the leader of the smartphone market in India in the second quarter of this year, Xiaomi’s vice president, Xiaomi India’s general manager @Manu, is naturally very happy. He also announced a good news on Weibo, he said that Xiaomi has created With a history of Indian smartphones, single-quarter mobile phone shipments have reached 10 million!'
However, he may have to be disappointed. It was not long before Xiaomi became the number one in the Indian smartphone market. The data report of another research institute came out, and things were reversed. Xiaomi was not the first.
According to Counterpoint’s second quarter smartphone market share data report released yesterday, Samsung successfully beat Xiaomi and regained the number one position in the market. Samsung’s market share increased from 24% in the second quarter of 2017 to the second quarter of this year. 29%, Xiaomi's market share rose from 16% to 28% in the same period. Compared with the first quarter of 2018, Xiaomi lost 3% of the market share in the second quarter, and gave the first place to Samsung. .
As for why Samsung can beat Xiaomi to return to the Indian smartphone market in the second quarter, Counterpoint analyst Karn Chauhan said that thanks to Samsung's update of the J series in the second quarter, Samsung launched a number of mobile phone models during the quarter. Covered at different price points, these new mobile phone products bring some popular features that improve the user experience, such as dual cameras, face unlocking, etc. In addition, powerful offline distribution channels and around the J series Various marketing activities are also important factors in helping Samsung beat Xiaomi in this quarter.
In addition to the announcement of the market share of Indian smartphones in the second quarter, Counterpoint also announced the market share of functional machines this quarter.
The data shows that Reliance Jio continues to top the sales charts with a market share of 47%. Samsung is still in second place, but its market share has dropped from 27% last year to 9% this year. Compared with the same period last year, feature phones Shipments increased by 21%, accounting for about 50% of total mobile phone shipments this quarter.