'However, it should be noted that this 40 million is only the amount of money involved by the user, not the amount of money that has been determined to be lost, and some user feedback has been recourse to the investment amount'
A few days ago, a number of Xiaomi users said that they had purchased the P2P financial platform products recommended by Xiaomi and the P2P financial platform products recommended by Xiaomi in Xiaomi's VIP mission system and Xiaomi Sports App. Nowadays, many platforms have appeared 'explosive thunder'.
Xiaomi Company responded to the first financial reporter. Up to now, according to preliminary statistics, the number of users who complained to Xiaomi about the risks of related P2P platforms totaled 429, involving an amount of about 40 million yuan.
However, it should be noted that these 40 million are only the funds involved by the users, not the money that has been determined to be lost, and some user feedback has been recourse to the investment.
Involving an amount of 40 million yuan
According to the description of Xiaomi users, the aforementioned P2P advertisements mainly appear in the channels of Xiaomi Mobile's 'Millet Sports' App and Xiaomi VIP's daily tasks.
Among them, many P2P financial platform are directly embedded in Xiaomi's own service, and the advertisements are marked with the words “Mini-rice”, such as “rice powder exclusive” and “daily welfare”. When Xiaomi users complete downloading, registration, etc. After the mission, you will be able to get gold coins rewards, experience points, and even get back to Xiaomi mobile phones, millet TV and other millet products.
However, I did not expect that the explosions came one after another. Incomplete statistics, Akita Wealth in Xiaomi has been announced to be liquidated, Bairong Gold Service has been postponed for redemption, and Little Grizzly Gold Service has issued a suspension of operation settlement notice. Suspected of illegally absorbing public deposits, the investigation of the "Chicken Finance" announcement was suspended. There are Xiaomi users claiming that 11 of the 15 platforms previously invested have exploded.
Weibo, a friend named JAX Cai, saw financial advertisements in the 'Unrewarded' module of 'My Xiaomi' of Xiaomi 6 mobile phone before and after the New Year's Day this year, including a 50,000-month investment in Xiaomi mix2 This made him very tempted. But after he seriously recovered, he found that the above P2P platform was not reliable. He wrote an open letter to Xiaomi on Weibo as a senior rice noodle, and privately sent Xiaomi executives to warn P2P financial advertisements. The risk, but this letter has not received any official or private feedback.
At present, Xiaomi has removed these financial platforms.
Xiaomi told the First Financial Reporter that at the end of June, users received feedback from users in the past, and the P2P platform in the industry continued to 'explode' and spread the millet platform. After receiving complaint feedback, Xiaomi immediately launched all P2P promotion advertisements, and According to preliminary statistics, the number of users who complained to Xiaomi about the risks of related P2P platforms totaled 429, involving an amount of about 40 million yuan. These 40 million are the funds involved in these users, and the losses have not been determined.
Xiaomi said that while the statistics understand the user's damage, the company is also helping users to seek rights protection from the P2P platform. In addition, Xiaomi is actively contacting the mobile phone industry peers to jointly develop the industry risk of the P2P platform 'Bursting'. Countermeasures, communicate with each other to inform the relevant 'Bursting' platform risk information, form a joint effort to help users maintain their rights and interests, and recover losses.
Credit endorsement into risk
In the IPO prospectus published earlier, Xiaomi mentioned its layout in the financial business: In 2015, Xiaomi began to enter the Internet finance business, covering supply chain financing business, Internet microfinance business, payment business, wealth management product distribution business, Internet. Insurance services, etc. Xiaomi also mentioned in the 'financial products sales agency' business, the company promotes high-quality wealth management products of well-known financial institutions through applications, strengthens product screening procedures, and ensures that products that comply with relevant laws and regulations are only promoted to consumers.
Then, the P2P products recommended by Xiaomi have exploded, and should Xiaomi be responsible?
In the view of Dr. Lin Hua, Ph.D., Xiaomi, as an advertising channel, should bear the responsibility of the publisher, that is, fulfilling the obligation to conduct formal review of the advertiser’s qualifications, abilities and authenticity of the advertising content. Xiaomi needs proof Proof that the basic information has been reviewed, including the conditions for meeting the registered capital requirements and other basic rules of mutual funds. If there is no formal review, there is a risk of joint liability, which means that Xiaomi needs to compensate the victim.
Lin Hua told the First Financial Reporter that according to the auditing standards responded by Xiaomi, Xiaomi does not need to bear joint and several liability. As for the related wealth management products, there is a saying of 'rice powder exclusive', these are marketing means, Xiaomi and wealth management products. It is cooperation rather than partnership.
As of press time, Xiaomi said that its app store comprehensively inspected and removed financial applications, no longer included new P2P wealth management applications, and retained developer contact information and business license copy information of all P2P product apps, when users need it. Provide necessary support, and cooperate with the public security organs for industrial and commercial law enforcement needs.
Xiaomi also said that in the future, for all third-party advertising campaigns, MIUI Business Products and MIUI operations teams will conduct more rigorous audits and restrictions, forcing higher frequency, more eye-catching risk warnings, etc., to avoid misleading users.