In the process of growing a tree, what you can see is its branches and leaves, but what the tree can grow into, the core is that you can't see it, and it's deep in it. The base part of the underground.
The same is true for the development of enterprises. For example, in the case of home appliance companies, consumers can only form a general impression of the brand through products. As for the manufacturing, quality control, corporate culture and other aspects behind the enterprise, it is rarely used by the general public. Known.
Lin opened the 2018 water heater tour
To this end, China National Grid chose to cut in from the home appliance products necessary for the water heater, and launched the 2018 water heater journey to find the products and promote the ingenuity. The relevant person in charge of the State Grid said that this On the one hand, the activity is to let consumers better understand the relevant water heater enterprises, solve some problems arising when purchasing water heaters, on the other hand, it is to further enhance the recognition of enterprise products among users and promote the quality of enterprise products. Upgrade to give consumers a better product experience.
The first stop of this trip was chosen at the Linnei factory in Fengxian, Shanghai.
The first stop of the 2018 water heater journey into Shanghai Lin
In the forest water heater, I believe many people will not be unfamiliar. Indeed, in the field of high-end gas water heaters, Lin has become one of the most representative brands. It is understood that the average life of gas water heaters is 8 years, but Lin Nai It is designed according to the life of more than 10 years. In the market, there are many users who have used the water heater in the forest for more than 15 years.
In fact, it is also based on the good word-of-mouth accumulation among users, Lin is also willing to show the most authentic side, showing more people their stronger corporate strength and the spirit of artisans that they have been insisting on.
Therefore, this time the factory activities in the forest, so that more people feel that Lin's 'useful', while understanding how the products in the forest are produced step by step, behind how is it done for so many years of consistent quality, and Be brave in innovation, to win the trust of consumers in different eras. Yu Wei, Director of Marketing and Commodity Planning Department of Shanghai Linne Co., Ltd. said to the visitors: 'This is the first time that Lin has done such close interaction with consumers and media. Today, the forest is progressing every day, but this change is imperceptible and needs to be accumulated over time. Therefore, this event is very good, and more people can understand Lin in a more interesting form.
Yu Wei, Director of Marketing and Commodity Planning Department, Shanghai Linne Co., Ltd.
An impressive industrial tour
On the day of the event on July 19th, it was the hot summer sauna day in Shanghai. The high temperature above 35°C in the afternoon made the air turn into a steaming heat wave. However, this test did not affect the journey of seeking for it. In the atmosphere, experts from the International Copper Association, KOL in different fields, major media in the country, and consumer representatives from all over the country visited the Museum of History in Lin, the full range of product showrooms and water heater production lines, completed this The home has a history of 98 years of development of gas appliances giants.
In the history museum that reveals the development of the forest, everyone admires the centuries-old 'ingenuity' in the forest;
Experts and professors from the International Copper Association, KOL in different fields, major media in the country, and consumers from all over the country visit the exhibition hall in the forest
In the product exhibition hall with both technology and warmth, everyone is lingering in the smart oven stoves for consumers who can't cook, and the latest products such as high-efficiency gas water heaters with precise temperature control and constant temperature. Among them, Linnei The latest 'Etienne' series of water heaters represent the highest level of comfort and intelligence. According to Lin staff, the first series of products are comfortable at the constant temperature, which can satisfy the ultimate enjoyment of the human body at constant temperature. The micro-fire control technology and seamless switching technology ensure better temperature control. Secondly, it has been greatly improved in intelligent control. It is equipped with a wireless remote control and installed anywhere in the home, including The bathtub is full and stops, and the safety reminders for the elderly and children can satisfy people's intelligent life.
In the modern water heater production workshop in the forest, everyone is full of interest in the production process of water heaters. Whether it is called the core component of 'Rose Gold' - copper heat exchanger, or automatic operation, people and machines Immaculate cooperation. It is also neat and clean, comparable to the 5S site management of the food factory, which has caused a heated discussion.
Mr. KOL萱萱 from the beauty field said: 'As a water heater user, the production process of the water heater was not particularly well understood. When I know that a water heater in the forest needs 18 inspection procedures, it is in the forest. The brand is more trustworthy, and the whitening soup bath that Lin has shown to everyone can not only meet the daily needs, but also have a beneficial effect on the skin. This is a very attractive scene, satisfying the needs of higher-level consumers. The doubt will definitely be recognized by consumers.'
In the final communication session, the workers from the various nodes of the Linne factory also popularized what kind of water heaters are really good products. It is understood that the purchase of water heaters needs to be safe, comfortable, control, and value. , durability and other aspects to comprehensive consideration. 'In any case, the most important thing is that the water heater must be safe, so it is certainly wrong to choose a well-known big brand; the second comfortable performance, specifically the set temperature and Whether the actual water temperature is the same, and then the temperature is constant after turning off and then turning on, and then in the current consumption upgrade, many users begin to pay attention to the instant heat of the water heater; the third is the product's face value, as a must at home Household appliances, more and more people pay attention to the design of water heaters; the fourth is durability, water heaters as durable consumer goods, must be durable. ' Yu Wei concluded.
Take a group photo after the visit
The future development in the 100-year forest is worth looking forward to
In my opinion, this Linne factory behavior has made a good start for the 2018 water heater tour. First of all, from the user's point of view, with the rise of the middle class and the growing consumer groups of the 80s and 90s, the inevitable Will bring the development of the water heater market to the development of dividends. And gas water heaters as a relatively mature technology development of products, does not rule out some manufacturers will promote some products in the promotion of products than the actual publicity appears, and through the forest The in-depth visit and understanding of gas water heater benchmarking companies can effectively improve their ability to identify gas water heater products, thus helping them to purchase products with more targeted products.
Secondly, in terms of enterprise development, in the face of increasingly fierce market competition and increasingly demanding consumer groups, while continuing to innovate, we must try to be close to consumers and produce products that meet their needs. The display is also an effective way to effectively close the distance between users and enhance brand stickiness.
Nowadays, this big tree in the forest has been growing for 98 years. It can be said that it has accumulated enough deep foundations. I believe that the future will inevitably show the users more dense foliage and more fruitful fruits.