Recently, the head of Xiaomi India, Jamaku, announced on the Twitter website that the company has recruited Eshwar Chandrasekaran, the former executive of Motorola Group, which is responsible for online sales in India. He will be responsible for India's Xiaomi TV business.
Xiaomi's two main hardwares are mobile phones and TV sets. Xiaomi has become the number one in the Indian smartphone market. Today, Xiaomi is preparing to develop the Indian TV market. According to the latest news from foreign media, the company recently dug one from Lenovo Group. 1. The executive, his mission, is to expand the sales of Xiaomi TV in India.
In the fourth quarter of last year, Xiaomi replaced Samsung as the mobile phone market leader in India. In the past two quarters, the report showed that Xiaomi has gained 30% of the market, and Samsung Electronics dominated the Indian mobile phone market.
According to foreign technology media FirstPost reported on July 23, a few days ago, the head of Xiaomi India, Jamaku, announced on the Twitter website that the company has recruited Eshwar Chandrasekaran, the former executive of Motorola Group, which is responsible for online sales in India. He will be responsible for India. Millet TV business.
In the past few months, Xiaomi has started to promote TV products in India, launching 55-inch millet TV 4, and 32-inch and 43-inch millet TV 4A series.
Among them, the 43-inch millet TV 4A, the retail price in India is 22,999 Indian rupees, equivalent to 2,273 yuan.
In the Indian smartphone market, millet company replicate the successful experience of the Chinese market, which mainly rely on cost-effective products (main red rice instead of millet series phones), as well as direct sales network, was a great success, of course, the Indian market leader Jia Marcus is also considered to play an important role.
After millet listing, Jama personal library of stock worth $ 600 million, or enjoy the 'fruits of victory' millet global expansion.
In the Indian television market, millet phone is able to once again repeat the 'myth', is unknown.
It is worth mentioning that this time Xiaomi has dug away the executives of Lenovo Group. In the Indian mobile phone market, Lenovo has become another 'victim' of Xiaomi's expansion.
In the past years, Lenovo Group has been relying on the acquisition of the Motorola brand to cultivate the Indian mobile phone market, has been ranked in the top five. However, reports from a number of market institutions show that with the market share of Xiaomi's rocket growth, Lenovo, OPPO The share of other Chinese brands such as Vivo has dropped significantly. In some quarters, sales have appeared half of the cliff-like plunge.
In a market organization's share ranking, Lenovo Group has disappeared from the top five.
According to Indian media reports, perhaps the sudden drop in sales has triggered a 'wake up'. The Motorola brand has increased its retail stores and dealers in India over the past six months, trying to rely on the physical store network to supplement online sales.