Concentrated response to several issues that have objections to consumption
Vantage, who was caught in the dealer's run, refunds and other whirlpools, Vantage announced the latest progress of the 'French team wins, Vantage retreats' campaign. As of 10:00 on July 20, online withdrawals were received. 4292 pieces, the application refund amount is 15.5 million yuan, and the refunded card amount is 13.4 million yuan. As of 18:00 on July 21, 4,011 refunds have been completed offline, and the refunded odds accounted for about 46% of the total, and the refund has been made. The amount of 20.87 million yuan. Beijing Morning News reporter learned from the multi-home appliance platform, the refund of Vantage marketing activities is still in progress.
Re-release event details
The 'French team won the championship, Vantage retired the whole section' marketing campaign has swept the social network, so that Vantage's popularity has increased significantly.
But in the following week, Vantage fell into a variety of disputes caused by 'refunds'. First, 'refunds are really refunded', causing some consumers to be dissatisfied, followed by irregular implementation of offline dealers, consumer refunds, etc. The news is frequent. Due to the Beijing dealer's 'running the road', the refund work of Vantage Beijing area has also fallen into chaos.
On the evening of July 20th, China Consumers Association released the complaints about the handling of complaints handled by Vantage Promotions on the official Weibo. In the 24 hours, 73 complaints involving Vantage were received. The China Consumers Association has sent a letter to Suning, Jingdong. Alibaba (Tmall) and Gome online survey related situation.
Yesterday, Vantage released the rules of the event again, and concentrated on several issues that consumers have objections.
Vantage said that some consumers did not purchase the model of the package during this period, which did not meet the requirements of 'returning the full amount', but required to apply for 'return the full amount'; individual consumers still requested to participate after choosing the special offer upgrade. 'Retirement' activities; products purchased by individual consumers during inactivity also require 'return full payment'. These situations have caused misunderstandings and dissatisfaction. 'We understand that for the explanation of the activity rules, communication We sincerely apologize for the inconvenience caused to consumers. We will learn from our profound lessons. On the one hand, we will actively communicate with consumers, and on the other hand, we will sum up experience in a timely manner and strive to be more rigorous in the follow-up feedback to consumers. . '
Will speed up the refund process
Regarding the progress of the current refund, Vantage said yesterday that due to the large amount of refunds and the need for multi-platform cooperation, some consumers have not yet completed the refund. 'We will actively coordinate the parties to improve work efficiency. Speed up the refund process. '
According to the announcement issued by Vantage, according to the event marketing plan, the refund responsibility of the offline channel is borne by the sales regional distributor. The terminal retail sales of the product is estimated to be about 50 million yuan, accounting for the total retail sales of the offline channel. The amount of refund for online channels is borne by the company's headquarters. The total retail sales of designated products is estimated to be approximately 29 million yuan, accounting for approximately 9.67% of online channel retail sales.
'We have built a special group to handle the refund of Vantage. Consumers who purchase online need to provide the member number, bind the mobile phone number, order number, screenshot of the successful transaction and screenshot of the invoice, and the offline consumer must carry the identity. Certificates, agreements and invoices can be registered. 'Suning staff told reporters that they have taken the initiative to notify eligible consumers to come to the refund, but because some consumers have not yet gone to the registration and refund procedures, the current refund The work has not been completed.