Dong Mingzhu made a lot of dreams in the car | Yinlong rapid expansion after the accident | 'Anchor'

After knowing who is in the nude swimming after the ebb tide, the new energy vehicle subsidy policy 'returning slope' is also very embarrassing.

The new energy auto industry, such as subsidy policy, technical route, funding, etc., is enough to make the industry feel anxious. At the same time, star companies' star projects are also showing their background.

In recent days, the Zhuhai Yinlong Nanjing project, which Dong Mingzhu actually took charge, staged a 'Chafeng' incident, causing the market to focus again on the 'Miss Dong' car dream.

Yinlong Nanjing project risk was 'extinguish'

'July 18, 2018, Jiangsu Provincial Higher People's Court based on civil ruling, Nanjing Yinlong New Energy Co., Ltd. (hereinafter referred to as: Nanjing Yinlong) is located in the new energy (industrial park) commercial vehicle real estate in Nanjing Lishui Economic Development Zone. The project was sealed up. The period of seizure was from July 20, 2018 to July 19, 2021. On July 20, a seizure announcement was spread in the net, which also caused the new energy auto industry to vibrate.

On July 21st, “Daily Economic News” came to the Yinlong New Energy Industrial Park in Xinhuai Road, Lishui District, Nanjing, to conduct on-the-spot visits, and confirmed that the news was true.

In the Nanjing Yinlong New Energy Project Headquarters, the project is in a state of suspension, but the project headquarters does not seem to be affected by the seizure, and it is still operating normally. The temporary building of the command headquarters has vehicles coming in and out from time to time. The command staff The seizure of the incident was first denied, and later said that the matter was being processed, the park will soon return to the right track.

However, when things developed less than 24 hours, the plot reversal suddenly appeared.

On July 22, at 9 o'clock in the morning, the staff of the court went to the industrial park to unblock the site. The "Jiangsu Provincial Higher People's Court Unblocking Announcement" is as follows. The partner applied to the court on July 21, 2018 to dismiss Nanjing Yinlong. The seizure measures for the construction of commercial vehicle projects were made on July 22, 2018, and the seal was lifted.

'What is the reason for this key project to be seized by the court?' 'Can subsequent production be carried out as planned?' and many other issues have caused a lot of fluctuations in the industry.

He Yaolong, the person in charge of the Nanjing Yinlong Project, said in an interview with the "Yangtze Evening News" that 'through the company's investigation, there was a disagreement with the on-site personnel of the cooperative unit in the cooperation of some projects. The two sides have resolved the issue through friendly negotiation. The partner has applied to the court for deblocking, and the company's operations are normal. 'The relevant person in charge of the Yinlong partner also confirmed the above statement.

According to the data, Nanjing Yinlong is a subsidiary of Zhuhai Yinlong. Nanjing Yinlong Project is one of the five major industrial bases in Zhuhai Yinlong, with a total investment of 10 billion yuan. It was drowned in Nanjing on May 9, 2017. The economic development zone started construction. The project mainly produces new energy vehicles, power batteries, energy storage batteries, start and stop power supplies, etc., which will be constructed in three phases. The first phase plans to invest 4 billion yuan. The project covers an area of ​​1,500 mu and the construction area is about 50. 10,000 square meters. Since the official start of construction in October 2017, the factory has been completed and entered the equipment commissioning stage.

According to media reports, the 'Chafeng' incident originated from the fact that Zhuhai Yinlong had defaulted on suppliers' payment of more than 1 billion yuan at the beginning of this year. One of the companies, named Zhuhai Siqi, sued the bank for failing to pay the bill. With the escalation of the incident, the 'catch-up' occurred. Some analysts believe that the 'catch-up' surface is a divergence of contract fulfillment, in fact, due to the sequela of the rapid expansion of Zhuhai Yinlong.

Yinlong's rapid expansion after the accident 'anchor'

The reason why the Nanjing Yinlong project has received much attention is closely related to the “making a car dream” of Chairman Dong Mingzhu of Gree Electric (44.960, -0.82, -1.79%).

According to industry and commerce data, the parent company of Nanjing Yinlong is Zhuhai Yinlong, the second largest shareholder of Zhuhai Yinlong, and the largest natural person shareholder is Dong Mingzhu. Its shareholding in Zhuhai Yinlong is 17.46%, second only to Zhuhai City. Yinlong Investment Holding Group Co., Ltd. (shareholding ratio 25.99%).

In preparation for the nearly one-year 'billion-level star project', behind the chairman of Gree, the endorsement was almost stopped. In fact, this is not the first time that Zhuhai Yinlong has encountered 'anchor' in development.

Zhuhai Yinlong was originally an unnamed company. After the suspension of Gree Electric Appliances, it was planned to acquire 100% of its equity at a price of 13 billion yuan. With the intervention of Dong Mingzhu and Gree Electric Appliances, Zhuhai Yinlong’s sudden price hike .

On May 30, 2018, the Guangdong Securities Regulatory Bureau disclosed that the latest issue of the Guangdong Province has reported that the counseling work schedule of the listed company shows that Zhuhai Yinlong's coaching progress bar shows 'coaching termination', the latest progress time is January 17, 2018. This means that only three months after entering China Merchants Securities (13.740, -0.11, -0.79%), Zhuhai Yinlong sprinted the trip.

In addition to the listing of the parent company, the industrial park projects in various places are also 'the situation is overwhelming'. In November 2017, the founder of Zhuhai Yinlong Company, former chairman Wei Yincang resigned, since then Gree executives have entered the scene. In January 2018, Zhuhai Yinlong was exposed to a large amount of money from suppliers and was inconsistent with Zhuhai Siqi Electric Vehicle Equipment Co., Ltd.

In May 2018, some media revealed that Yinlong New Energy's auto industry park in Wu'an, Hebei Province, had a large-scale shutdown and the resignation of employees; and the new Chengdu Yinlong New Energy Co., Ltd.'s automakers in the last three or four The news of being in a semi-stop state during the month also followed suit.

The general manager of Tianjin Yinlong New Energy Co., Ltd. is self-exposed. Due to the lack of capital budget and infrastructure of charging stations, Tianjin Yinlong currently has a backlog of 500 new energy vehicles worth 700 million yuan.

Some analysts said that behind the news, Zhuhai Yinlong was experiencing rapid expansion after receiving funds from Dong Mingzhu, Wang Jianlin and Liu Qiangdong. The rapidly expanding Zhuhai Yinlong suffered a crisis.

In April 2018, Gree Electric released the 2017 annual report disclosure. Zhuhai Yinlong achieved operating income of 8.752 billion yuan, up 10.8% year-on-year; net profit was 268 million yuan, down 67.94% year-on-year. In February 2017, Gree Electric Appliances No more than 20 billion yuan related party transaction agreement with Zhuhai Yinlong, and finally showed in Gree Electric's annual report that no amount of transactions were executed.

According to the data, in 2017, Zhuhai Yinlong sold less than 7,000 new energy vehicles. However, Wei Yincang, the former chairman of Zhuhai Yinlong, publicly stated that the purpose of Yinlong in 2017 was 30,000 units with sales of 30 billion. .

Rapid expansion consumes a lot of money, but Zhuhai Yinlong's investment projects can't bring cash flow turnover in time, and listing financing has become the only way. However, Zhuhai Yinlong urgently 'drops' on the IPO road, and financing is affected. At the same time, the new energy vehicle subsidy new policy has brought far-reaching effects to the whole industry. Zhuhai Yinlong can not stay out of the way.

All of this undoubtedly gave Dong Mingzhu a problem.

When will Miss Dong make a dream of making a car?

Why is Dong Mingzhu so keen on building a car?

At an entrepreneurial work conference held in Tianjin, Dong Mingzhu was invited to say: 'China's industrial transformation, cars have no right to speak in the world, new energy vehicles are a direction, but also bring a new field to Gree My biggest wish is that everyone in Gree's home appliances, using Gree's mobile phone, go out and drive the silver car.

Dong Mingzhu’s 'Silver Dragon's car' refers to China's own electric car that she is eager for. Her 'making a car dream' is the focus of attention inside and outside the industry. It is just full of 'thorns' on this dream-seeking road. .

According to statistics, the current air-conditioning industry has entered a period of stable development, and Gree's market share in China's household air conditioners has already been close to 40%. It has stabilized its leading position and it is very difficult to further expand its original market share.

From the perspectives of refrigerators, washing machines, and mobile phones, the competitive landscape has basically stabilized. Looking at the new energy vehicles, the prospects are undoubtedly huge, or it can become a new growth point for Gree.

Zhuhai Yinlong has acted as a 'sword' held by Dong Mingzhu in the new energy manufacturing industry.

In August 2016, Gree Electric announced the acquisition of Zhuhai Yinlong and related fundraising plans. At that time, the market questioned the sound, and the Gree Electric EGM also rejected the acquisition plan. The adjusted trading plan also failed to obtain By the way, Dong Mingzhu's Gree Electric's diversification strategy has added twists and turns.

Gree Electric's unilateral acquisition of Yinlong failed, Dong Mingzhu himself opened another set of PLAN B.

On December 15, 2016, Wanda Group, CIMC (12.840, -0.17, -1.31%), Dong Mingzhu, Beijing Yanzhao Huijin International Investment Co., Ltd., Jiangsu Jingdong Bangneng Investment Management Co., Ltd. and other 5 companies and individuals Signed a capital increase agreement with Zhuhai Yinlong, and jointly increased the capital by 3 billion yuan to obtain a 22.388% stake in Zhuhai Yinlong.

After the investment of Zhuhai Yinlong with the help of star capitals such as Wang Jianlin and Liu Qiangdong, Dong Mingzhu has become the second largest shareholder of Yinlong through rapid increase in holdings. At this point, the road of large-scale expansion of Zhuhai Yinlong opened.

Chengdu, Lanzhou, Tianjin, Nanjing, Panzhihua and other places in the country.

In August 2017, Yinlong announced the construction of a new energy industrial park and national headquarters in Zhuhai with a total investment of 19.5 billion yuan. In the same month, Yinlong and Luoyang signed a cooperation agreement. Yinlong will be in Luoyang New Energy Industrial Park with a total investment of 15 billion yuan.

Dong Mingzhu used the 'gold buried in the sand' to describe Yinlong: 'The market prospect of Yinlong battery technology is infinite, especially for energy storage equipment, instead of diesel power, you can make full use of valley electricity to reduce costs. All electrical appliances bring stability. If all the houses in China use new energy reserves, plus photovoltaics, it is a trillion-level market.

Perhaps in the eyes of Dong Mingzhu, the project of 'new energy to build a car' is related to the future of Gree. Dong Mingzhu, who once said that 'I must be a new energy vehicle', is determined to be a part of his future. However, it seems that it is getting harder to realize this dream now.

Under many thorns, Dong Mingzhu, who has never made a mistake, how to carry out her new energy-making journey. How many enterprises in China really want to do new energy vehicles? When many new energy vehicles of multinational companies enter In the Chinese market, how many Chinese car companies can make a difference? Welcome to leave a message in the comment area to tell your opinion and information.

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