Looking at mobile phones outdoors, entering the home is still a low-profile family. Previously, the color TV as the main character of the living room has been neglected. This phenomenon has caused the sales of the color TV market to be low, and it has also lowered the 'temperature' between family members. Then, the color TV industry How to go in the future, how can we get families to get back to watch the warm scene of TV together? Some professionals say that only color TVs with 'three-in-one' function can save the market.
The color TV market seems to be prosperous and the reality is 'crisis'
OLED, Quantum Dots, Laser, 8K... Since 2018, the color TV market has become extraordinarily lively, but behind the bustling is the domestic market downturn, the complex market environment has brought unprecedented test to the profitability of the whole machine manufacturer. A few days ago, in the '2018 Henan/Hubei/Hunan Suning 10,000-strong color TV campaign kick-off meeting', the heads of various color TV brands from the three provinces discussed the development trend of color TVs in the future.
According to data from Avi Cloud (AVC), in 2017, the domestic color TV retail market sold 47.52 million units, down 6.6% year-on-year.
For the reason, on the one hand, the real estate industry has encountered the most stringent regulation in the history. From the number of real estate transactions in key cities in the country, the first and second-tier cities have declined significantly, and the third-tier cities are barely maintained. For the home appliance market, color TVs, refrigerators, water heaters, etc. all have negative growth. .
On the other hand, the rise of alternatives such as smart micro-investment, with its ease of use, portability, large-size imaging, and intelligent advantages, has become a new choice for consumers. In 2017, sales of such products
It reached 1.29 million units, a year-on-year increase of 69%. In addition, some participants also pointed out that weak demand is a long-term consumer crisis in the color TV industry and a major barrier to the growth of the color TV market.
To build 'Sanhua' color TV 'End' low head
Recalling that many years ago, the family was centered on a small TV set, and the joy scenes gathered in the living room were especially warm. Nowadays, it is a common phenomenon to look down on the mobile phone every time, whether in the outdoors or in the family. How can I pull the user back to the living room to find the original warmth for the family?
At the launching ceremony, industry professionals who have been operating color TV for many years said that only Sanhua Color TV with the characteristics of 'contentization, intelligence, and materialization' is the future development trend. Products must match the needs of users to stimulate greater market.
Among them, contentization, to solve the current situation of hardware development trend approaching the ceiling, to provide users with more segmented, more exclusive competitive content resources, entertainment attributes are stronger, set off a new revolution in family big screen entertainment; intelligent, Let TV speed up the development of more understanding of users and better understanding of life, and increase integration with artificial intelligence. In addition to common voice operations, new ways of recognizing faces and movements, and matching of big data, let TV be consumed. Provide accurate content recommendation, and expand through the application, give TV video calls, while watching and buying new gameplay; materialization, the color TV into a family terminal IoT center, relying on the advantages of visual big screen, bear the object The visual transmission of the joint information, let people sit in the living room to know all the dynamics of the smart home, more convenient to control the home appliances.
Changing the color TV for the terminal carrier to achieve 'three transformations' will be very fast
Now, color TV from the hardware itself, the development has encountered the ceiling, but from the software point of view, the development of color TV has a lot of space.
A person in charge of the color TV manufacturer told Dahe Daily that the concept of 'Sanhua' was put forward to consider improving the quality from color TV software. To change the status of traditional color TV in the hearts of consumers, color TV can no longer be regarded as an ordinary household. Electrical appliances, to use it as a home smart tool, intelligent platform.
In fact, manufacturers have realized the 'contentization, intelligence, and materialization' of color TVs in technology. In terms of content, manufacturers have enriched the content of entertainment, education, etc., and have been able to meet the needs of the whole family; The addition of artificial intelligence such as face recognition, voice and motion control makes the color TV more and more intelligent. Only the feature of materialization requires the design of the color TV on the bottom layer, and the interconnection with other household appliances. More efforts, various color TV manufacturers are indeed moving in this direction, but let color TV as a smart terminal center must not be a problem.
In the future, color TVs and mobile phones belong to two scenarios. The functions of mobile phones can be replaced. When people are outdoors, they can use mobile phones as smart terminals. When they return home, the terminal carrier becomes a color TV. Let people put their phones on when they get home. Color TV, through the color TV to serve everyone. On the other hand, this can also bring family members back to the living room, more communication and more gathering, back to the TV-centered family environment in the past, more family warmth.