With the rise of the smart home industry, outstanding development potential has also attracted many capital and social forces to join, including traditional hardware companies, Internet companies, real estate home improvement companies have rushed to the smart home market.
In the context of the current smart home industry competition, the current status quo is: Some industry giants have stepped into the whole house intelligence field, and have started a closed self-development ecosystem, often at a very slow pace. The linkage experience is not good enough; the other part of the new force is a small fight, mostly staying in the stage of single product intelligence or small scene intelligence. The experience provided to the user is less. In this way, the middle of the two forces stay Out of a blank area, that is, to meet the needs of the user's home function partition to achieve intelligence. For example, the kitchen with the name 'Golden Kitchen Silver' is the most typical family function partition, which carries the most basic dietary needs of a family. Zhisheng Intelligent Technology Co., Ltd. discovered this opportunity and quickly cut into this field based on its own advantages.
In the words of Mr. Zhong Zhifeng, CEO of Zhisheng Intelligent Technology Co., Ltd., what Zhisheng is doing is to provide users with an integrated smart kitchen solution and build a one-kilometer ecosystem.
Take advantage of the trend and make a move
Some people may ask, Zhixun as a new enterprise, where does the challenge of the giants come from?
In Zhong Zhifeng's view, Zhisheng has two major advantages in cutting into the smart kitchen field.
The first is the technical advantage.
In the TV industry grappling for many years and witnessed Zhong Zhifeng TV industry technology iteration of the importance of technology for enterprise development has a unique understanding. In his view, the color TV industry is a state enterprise to promote technological change, consumer passive acceptance, Consumers' acceptance of new technologies is much slower than that of enterprises. After arriving in the kitchen appliance industry, Zhong Zhifeng found that it is completely different from the color TV industry. The opportunities in the kitchen appliance industry are far greater than those in the color TV industry. Compared with the color TV industry, the kitchen power industry is much slower in the cycle, time and intensity of technical iteration.
With hood, for example, from the initial exhaust fan to the Chinese, European, and so the suction side of the subsequent emergence of the way, the basic functions of smoke fumes has not changed, but has made some progress on technical and mute smoking, Fang Wo The two leading companies of the boss have made great progress in the enterprise through small technological advances. In the past two years, the integrated stoves that are different from the traditional hoods have risen rapidly. The integrated stoves have effectively solved the traditional use of consumers through technical means. pain points stove hood process. Although subject to a number of factors, integrated kitchen has not been accepted widely, but Zhongzhi Feng believes that with the changes in technology innovation, this day will come sooner or later.
Second in line with the development trend of the whole industry chain of China, as well as new technology to Chinese users habits influence, smart home is one of the most important representatives. Currently, the Smart Home has begun a profound impact on the lives of consumers throughout China habit. but in the kitchen area, traditional manufacturers are generally industrial manufacturing origin, strength lies in manufacturing, understanding of the Internet and the search for the real needs based on user habits is not enough. the intellectual truth beginning of the birth-based intelligence products for users The demand and pain points are being researched and developed. Therefore, there is a great opportunity in the smart kitchen industry.
It is also true that Zhong Zhifeng has positioned Zhizhi as a solution provider for intelligent kitchen appliances and integrated kitchens from the beginning. This is the biggest difference between Zhisheng and traditional kitchen appliances.
From the very beginning, we will study the habits of users, and then build a platform through the Internet, and then fill the platform one by one. The development strategy of Zhisheng is very clear.
'It can be said that Zhisheng has a gene that is considered from the user's point of view at birth. We hope that users can really enjoy the fun of intelligence. Although the user's habits and some pain points in the use of the stove have yet to be mined. But we need to solve it based on the user's pain points in a smart way. The so-called intelligence is to make the user more convenient and more concise to enjoy life. ' Zhong Zhifeng said.
One-stop solution to build a one-kilometer ecosystem
In the process of exploring user needs, Zhong Zhifeng and his Zhizhi team found that there are two main opportunities to lock the scope in the smart kitchen.
First, the living room appliances of Chinese families have almost reached the bottleneck period of saturation. Taking color TV as an example, it has been negatively growing for many years. With the improvement of people's living standards, the understanding of the kitchen is undergoing new changes. The open kitchen with the kitchen connected is unimaginable in China. One of them is a habit problem, and the second is a technical problem. Now, technical problems have been solved through the integrated stove, only need to be customary Users continue to cultivate.
Second, consumers pay more attention to the kitchen than ever before. The kitchen decoration of the old people's home is very simple: It can be cooked. But now it is different. The kitchen will become a place for the whole family to spend time together. Now, family The time for the Chinese people to meet is very short, and the time for each other to communicate is very limited. So every day breakfast, dinner is very important. Under this request, the kitchen is not only a place to cook, but also a center for family gathering and sharing. Therefore, people pay more and more attention to the kitchen, and the cost of investment is getting higher and higher. Not only the demand and opportunities of first- and second-tier cities, third- and fourth-tier cities, but also the demand for intelligent upgrade and transformation of old kitchens in the first-tier market. It is also very large. The continuous high growth of the kitchen appliance industry in recent years illustrates the problem.
In the entire smart home industry, Zhizhi's positioning is also very strange. Zhisheng smart integrated stove, smart refrigerator, smart custom cabinet, smart sink dishwasher, embedded electric oven, embedded electric steamer, smart oil smoke Machines, smart cookers, smart water purification, sinks, etc. The products in the entire family kitchen are concentrated together, the concept of integrated kitchen, providing the entire kitchen integration solution. Consumers only need to put the kitchen area and the desired effect Tell Zhisheng's merchants that merchants will give customized solutions one-stop. Taking cabinets as an example, in addition to environmentally friendly quality, smart mute function, cabinets can be completely customized, all things related to cabinets We provide customized cabinet solutions, with other kitchen appliances such as smart integrated stoves, and make reasonable use of the limited space in the kitchen, such as cabinets and ovens for matching design and installation. Zhiyi will flexibly produce based on users' ideas and usage habits, ensuring that each A user's plan is completely customizable.
In the process of grasping the consumption trend, Zhisheng focused the kitchen appliances on the integrated stove products. In the process of the overall layout of the smart kitchen, Zhisheng established the development strategy of using the refrigerator as the center of the kitchen one kilometer.
'For the control center of what to choose as a smart kitchen, we have been thinking for a long time, and finally came to the conclusion that only the refrigerator can become the control center. This is determined based on the characteristics of the product. Only the refrigerator in all household appliances is open 24 hours, only it Only then has become the basis of the control center. ' Zhong Zhifeng said.
In the scene of the refrigerator as a control center, Zhong Zhifeng described the functional scene: The user returned home from work to share a dinner with the family, the dishwasher cleaned the tableware. Then after the user rested for one night, the system would remind The condition of his body. When he arrives at breakfast, he will automatically recommend what he needs to eat for breakfast, automatically push some recipes, and the user can change the food to the second. After breakfast, you can prepare the ingredients for dinner and go to work. Before the home, you can start the stove cooker soup on the mobile phone, start the steamer steamed rice, and have already gotten home.
In addition to helping users create a kitchen one-kilometer eco-sphere, Zhisheng is also a health management expert, not only to meet the needs of consumers to lock the nutrition and preservation functions of food, but also to provide users with suggestions for healthy living.
For example, when the user does not know what to eat, he will recommend it to his recipe based on his health and habits; when cooking home, there will be synchronized teaching videos on the refrigerator and on the cooker for users' reference.
'If you take the cooking process and edit it automatically, you can forward the circle of friends with one click.' Zhong Zhifeng said.
In addition, when the food in the refrigerator needs to be replenished, the role of the kitchen one-kilometer ecological circle is reflected. As long as the freshest vegetables and fruits are in the restaurant near the user's home, they will be automatically pushed to the user, with one click. If you order, you will need to add food to the house. If there is no food in the refrigerator, you can use the system to connect to the nearby food market or supermarket. The user can complete the whole process from selection to purchase on the refrigerator. Moreover, after the payment, the hawker can be called by voice call, and the user can also obtain the service promotion through the grab between the merchants.
Make good use of top resources, high starting point to lead the industry
With good technology and business model, if you want to rise rapidly in the highly competitive smart home field, it is very difficult to rely on the efforts of a single company. Zhisheng also knows the development path, in the development process. In the smooth and domestic home chain store giant Red Star Macalline and smart technology research and development leader Tencent came together, the three parties became a close strategic partner.
In Zhong Zhifeng's view, the help to Zhimin is mainly in two aspects: First, the channel advantage and technical advantage of the strategic partner Red Star Macalline; Second, relying on the strategic cooperation of Tencent or AI, Tencent will provide a lot of technology and Talent resources.
In addition, Zhisheng also recruits excellent software and hardware talents from the industry to supplement the R&D echelon around the strategic layout of the smart whole kitchen.
'We are equipped with talents according to typical technology companies. Now there are more than 200 people in the whole company, and engineers account for more than 100 people. We still follow some practices of social cooperation, our research and development, brand, core technology are in control. In their own hands, and then closely cooperate with the traditional manufacturing industry in production, join the production line, introduce Foxconn's quality management system, and carry out special production. The innovation of the model allows Zhisheng to achieve both light assets and product quality. Enterprises should follow the social division of labor, and be good at what they do. They are good at the whole kitchen solution. We will do this, do one thing well, and make the kitchen of the consumer have a big revolution. Sexual change, this is what Zhizhi has to do. ' Zhong Zhifeng said.
For Zhiming's future brand market positioning, Zhong Zhifeng said that he has the following keywords: young people, avant-garde, family responsibility, busy work, understanding and receiving intelligence, purchasing power, quality group of people. The audience is precisely the mainstay of today's society, known as the new middle-class group, which is also the main consumer group under the consumption upgrade of today's society.
'I hope that this enterprise will be made into a century-old enterprise, and will not blindly ask for how many sales targets to be completed, but the product is better, the exchange rate is lower, and this is the pursuit of the enterprise. The kitchen electric industry is casting quality, respecting the commercial chain. We are all going to learn. In the future, our company will not win with price, it must rely on products, rely on the user's experience to win. ' Zhong Zhifeng said.
For a new company that started shortly, Zhong Zhifeng, who is at the helm, said that the original words are not irritating and inspiring. Instead, he has a sincerity in the level. He learns the strengths of other companies with sincerity. Solid technology to do product service users, it is precisely that many companies do not have and need to learn.
