Create the strongest dealer! John Deere's modern agricultural infiltration experience (Part 1)

Intelligent agriculture has always been the direction of John Deere's efforts. From the idea of ​​the future farms many years ago, to today's response to China's emphasis on smart manufacturing and promotion, the intelligent agriculture program represented by Deere also more specifically explained the majority of agricultural machinery users. The need for high-tech implementation of applications. In order to better utilize the advantages and experience of Deere's US-based smart leading technology, John Deere invited two elite dealers who have focused on leading China's precision agriculture in recent years to visit and visit John Di. In the United States, intelligent product centers, dealers and modern farms, in order to help the country's smart agriculture outlook.

First stop: John Deer Des Moines Intelligent Product Technology Center (ISG Urbandale)

The dealer came to the Dil navigation research and development laboratory located in the intelligent product technology center. Through the simulation software, the equipment can be simulated and pumped in the room. At the same time, the GPS/GLONASS/Beidou satellite signal is added to simulate the actual operation effect of the site. It is relying on long-term testing and corrective work to repeatedly verify the reliability of the product, so that the truly mature and reliable smart products will finally be put on the market, reflecting John Deere's highly responsible attitude towards users. The dealer also cooperates with the US navigation research and development colleagues. Face-to-face discussion on the use feedback and suggestions of Chinese users, to provide high-quality advice to American colleagues on the future development of navigation products.

Second stop: Representative of modern American agriculture - Kimberley Farm

The dealer is no stranger to the Kimberley Farm in the United States. The farm was founded in 1660. It uses the all-in-one John Deere farm equipment, with a cultivated area of ​​24,000 mu. Mr. Rick Kimberley, who is receiving everyone, is already the sixth generation of operators. The farm has 2 sets. 9520T large tractor, 2 S680 harvesters, some 250 horsepower and small horsepower multi-purpose tractors, except for small tractors, all equipped with Deere automatic navigation system, usually only 3 people are responsible for the daily management of the entire farm, during the harvest season I will hire another 3 temporary workers.

To achieve such efficient operations, farmer Rick Kimberley has repeatedly mentioned the key role of precision agriculture in it. As an automated navigation based on precision agriculture, it not only saves operating costs, increases production and efficiency, but also The yield map and variable fertilization provide a reference. Rick's confidence in precision agriculture is also reflected in his active promotion of the Kimberley Farm's successful model. He hopes to show and prove in the future that modern farms are not necessarily in large plots. Or the plain can be realized, let us expect this deep user of John Deere to promote his successful experience to more Deere users.

Third stop: Large-scale operation of Deer Des Moines dealer VanWall

VanWall is the largest Deere dealer in Des Moines, responsible for the distribution of John Deere tractors, harvesters, lawn machinery, engines, sprayers, etc., sales of services and accessories, and retail of parts and oils, and even There are sales of corn seeds. They also set up large storage warehouses to provide users with many daily services such as cleaning locomotives, maintenance, locomotive storage, and recycling of two mobile phones, storage and storage.

VanWall attaches great importance to the smart product business, set up a special intelligent product sales department to provide demonstration and introduction of smart products. VanWall revealed that only 20%-30% of their revenue comes from the whole machine sales, most of which come from accessories and Service, to create an effective high-end service system, is worth the direction of domestic dealers to learn from.

Fourth stop: Waterloo Tractor Factory - the place where the dream begins (Waterloo Factory)

Create a legend, then carry it through to the end, the 'The Legend Runs On' slogan at the entrance of the factory motivates the daily hard work of the factory staff. The John Deere Waterloo tractor factory shows a highly automated and intelligent dealer , a modern factory model. The Waterloo plant produces 6000, 7000, 8000 and 9000 series tractors, the largest horsepower tractor 620 horsepower, with a 15 liter engine.

In-plant smart technology can be seen everywhere, for example, the driverless car transports the parts to the designated station accurately; the computer program sets a strict process and records the data, the equipment problem will never be taken to the next station; closed painting The line uses a fully automatic robot to complete the painting work of the entire chassis, etc. The legendary Waterloo factory receives 30,000 visitors from all over the world every year.

Fifth stop: John Deere Tractor & Engine Museum

Since the acquisition of the Waterloo Gasoline Engine Company in 1918, the Deere Global Tractor business has reached its 100th anniversary this year. The museum displays the Little Boy of Waterloo (1912-1917), Type A tractor (1934), Type BR Early classic models such as tractor (1936), M-type tractor (1947), B-type tractor (1951), have come to Deere JD4010 (1961), JD4020 (1971), until today's JD8400R tractor, The dealers have a glimpse of the development of the concentrated, elite Deere tractor.

In addition, early design models, design concepts, experimental data, etc. are also displayed in the museum through electronic touch screens and pictures. The physical seats allow visitors to experience the upgrade of several generations of driver seats and the early application of engines in other industries. The three-dimensional space describes the history of the engine and the tractor. In addition, the museum also displays the check-in and punch-in records of the workers going to work every day in 1963. History, machines and people, blending here, retaining the classics.

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