Create the strongest dealer! John Deere's modern agricultural infiltration experience (Part 2)

Intelligent agriculture has always been the direction of John Deere's efforts. From the idea of ​​the future farms many years ago, to today's response to China's emphasis on smart manufacturing and promotion, the intelligent agriculture program represented by Deere also more specifically explained the majority of agricultural machinery users. The need for high-tech implementation of applications. In order to better utilize the advantages and experience of Deere's US-based smart leading technology, John Deere invited two elite dealers who have focused on leading China's precision agriculture in recent years to visit and visit John Di. In the United States, intelligent product centers, dealers and modern farms, in order to help the country's smart agriculture outlook. In the next part we continue to visit and learn the journey of John Deere smart agriculture.

Sixth stop: John Deere Headquarters

In the mid-1950s, William Dewitt, then president of John Deere, faced pressure from the relocation of the company's headquarters. He insisted that the headquarters is still located in Moline, Illinois, USA, so it is necessary to build a brand new Building to meet growing business needs. Designed by renowned architect Eero Saarinen, the John Deere Global Headquarters Administration Building, completed and put into use in 1964, was awarded by the American Institute of Architects, the New York Building Alliance and other authorities. 7 architectural awards.

In order to change the marketing method, President William Hewitt has established a new product release center capable of 480 people. The center's design is very forward-looking, and the vertically laid floor can withstand greater weight. The movement is used to change the size of the compartment, and the sound absorbing material is used to ensure that the audience in all corners of the venue can clearly hear the explanation.

The two artificial lakes on the outside of the headquarters building can not only serve as a reservoir, but also exchange heat with the office building. In the winter, the lake will not freeze, so the swan will no longer travel, and the goldfish in the group will let The lake is full of life. This building, built in the 1960s, still exudes an ecological and modern atmosphere.

Seventh stop: John Deere Harvester Works

The harvester plant on the banks of the Mississippi River in Moline, is the home of all large Deer STS harvesters. All harvester plates are electronically laser cut and welded, so the seams are too small to be distinguished by the naked eye. The electrophoresis technology allows the entire body to be painted in one shot, and then the top coat is sprayed by four robots. After the assembly of 25 stations is completed, the whistle prompts all workers to step back and leave. The fuselage, the sighting equipment is off-line.

One of the stations on the harvester's assembly line is called 'Golden Key Stop'. As the name suggests, the factory invites some customers to visit the factory. The user sees his equipment through the assembly line and finally gets the golden key. , is a very rare experience.

Eighth Station: Dealer's Customer Support Center (AHW Solution Center)

Deere distributor AHW is the best company in the United States to support base stations and navigation products. After a decade or two, the company's employees were busy providing support for users outdoors, often not connected to the network. Therefore AHW established technology in 2012. The support center provides customers with timely technical support and services, and has generated 35,000 phone support.

Because of the privatization of American peasant land, locomotives mostly serve their own land. Therefore, before the emergence of SF3 signals with an accuracy of plus or minus 2.5 cm, the United States has established a large number of base stations, which have the advantage of long-term retention of trajectories. Users have more cross-regional operations, so the flexible SF3 signal is more suitable for domestic users.

With the Deere smart product portfolio, AHW not only provides technical support for users, but also provides paid data management services. Data management and analysis can help users increase production by about 10%. With intelligent networking, dealers can know the specifics of vehicles in real time. Information, including trajectory, fuel consumption, usage, etc., and remote communication with users, providing thoughtful and timely maintenance.

Ninth Station: Farm users in Gilman

AHW led the dealer to visit the farmer in Gilman, which covers an area of ​​3,200 acres and has five large-horsepower tractors of 150 horsepower or more, one S690 harvester, one sprayer, and a seeder.

This large farm has only 5 employees. Is it amazing? The advanced Deere smart products, how remarkable is the intensification of efficiency and resources! The user is also after experiencing the excellent Deere navigation products. The navigation brands are all replaced by Deere. Deere's leading edge in smart devices is evident.

At this point, the introduction of the US distributor's modernized agricultural tour is over. The dealers said that the significance of this trip is not only to broaden their horizons, but also to let them feel that China's intelligent agriculture era may be in the near future. The future can be expected!

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