According to data from Russian retailers, the share of Huawei's smartphone online sales increased by 4% in June to 21%, while Apple's share dropped by 2% to 19%. Samsung has a 13% market share.
Russian analysts believe that it is the online store that helps Huawei beat its competitors. Huawei has attracted online shoppers with discounts and promotions.
According to the newspaper, marketers said that Huawei organized online sales and conducted active marketing campaigns to provide the market with many new smartphones with medium prices and low prices. In AliExpress's search queries, Chinese smartphones are in a leading position, while The audience for its search is growing.
Svyaznoy and Euroset Consortium Commercial Director Dagmara Ivanova believes that Huawei's performance is due to the expansion of its product line and the release of several flagship products of Huawei and Glory in the first half of 2018.