The price of the Essential mobile phone launched by Andy Rubin, the father of Android, went straight down, killing 65% off the Amazon shopping festival, which may not help him establish the spring and autumn industry of the Essential Smart Family Ecology. According to Forbes, the long-term nature of Essential The strategy is to build a smart home-based smart home ecosystem that extends Digital Life services to family life and creates a cross-device experience for customers. But the problem is that Essential is too much emphasis on smartphones, not just the company's first product. It's a mobile phone. If customers want to adopt the Essential system, the first step is to buy the company's mobile phone. However, when the Essential mobile phone business has been unable to do so, it will drag down its spring and autumn career in the smart home. At the same time, Essential Competitor Google is dramatically improving its smart home products, and now it seems that Essential has no market opportunity. Unless someone wants to expand their acquisition in the smart home market, the outlook for Essential is worrisome.
