As for the overall market of the integrated stove industry, the overall slowdown in development and the slowdown in development have been said many times. In fact, the whole kitchen appliance industry including integrated stoves has been a blizzard. It is now a well-known fact. What is known about this situation is that the storm has an absolute influence on the kitchen appliance brand and is even devastating for some small brands.
As the pillar of the kitchen appliance industry, the smoke stove industry is naturally the first to feel the lethality of this mutation. It can be said that it is the most difficult period in a decade, especially for the integrated stove industry that has just achieved good results. With the super-high-speed growth momentum, many companies have almost tried their best to develop, but I did not expect that the accident always came so suddenly. Due to the influence of the real estate market regulation and foreign trade friction, it is equivalent to the hot-selling integrated stove market. Pouring a pot of cold water. Comparing the hood market, the same is true, whether it is the leading enterprise of the smoke stove industry, electrical appliances or Fangtai, Vantage and other big brands data, including sales and scale have declined year-on-year, no difference in this Under the storm, no one can stand alone. These group companies with great background strength will naturally have accumulated rich experience in the course of development for decades. In the face of this change, there is still room for turnover, but many Inexperienced new small brands, small businesses are naturally difficult to support, may be directly submerged in the first wave
In the face of a wide-ranging cooling market, both the range hood and the integrated stove industry should stabilize their moods and slow down their own foundations. It should be clearly recognized that this is both a challenge and an opportunity. The original hot kitchen appliances The market has attracted all parties to build a city and divide the market. But the result is a mixed market environment of dragons and snakes. The chaotic brand competition and insufficient market supervision have led to a lot of problems hidden behind the prosperity. Some brands that originally had the attitude of catching fish in troubled waters may be directly eliminated in this revolution. On the contrary, the importance of leading companies is getting higher and higher, and the whole market is beginning to appear polarized, which is a good thing.
As mentioned before, the cooking stove industry is a fertile ground that has not yet been fully developed. It is natural that it will not let it go. This is also the case. For example, Haier, Ou Lin, Skyworth and many other large groups have entered the field of smoke stoves. This has brought a huge impact on the original calm market pattern. These companies have had such a strong background and brand influence. Under this situation, the original smoke stove enterprises cannot be self-styled in Gucheng, whether it is voluntary. It is still voluntary to open up and absorb more levels of development, in order to stabilize its own market and seek development. Moreover, from the perspective of market changes, a single product company can no longer better meet market demand, with Internet technology and The development of the social and economic level, the boundaries of future professional and comprehensive brands will become increasingly blurred. This kind of blooming situation is naturally one of the benefits under the change, the competition will become more and more fierce, the real battlefield competition 4. The cultural influence of the brand, the competitiveness of technology research and development, and the diversity of development channels are the decisive factors for future competition.