On July 23, Xiaomi 'Mijia Internet Air Conditioning' was on the shelves of Xiaomi Mall today. The initial price was 2199 yuan. But it was then removed, and then re-stocked. The price was adjusted to 1999 yuan, and the installation fee (200 yuan) was changed. For another payment.
Xiaomi officially announced that tomorrow at 10 am, it will be half-price public beta in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Zhengzhou and Chengdu, as long as 999.5 yuan. It can be described as real 'affordable', 'thick road', and even some people think that this It is the 'Wang Biao' that Xiaomi has made, and does not leave a living path for other families.
Seeing that the '1 billion gambling promise' is getting closer and closer to the days to be cashed, Rebs simply started the air conditioner, facing Ms. Dong Dong.
The data shows that in 2017, Gree's annual operating income was 148.286 billion yuan, and the total income of Xiaomi Company was approaching, reaching 114.6 billion yuan. However, it is conceivable that the stubborn Miss Dong should feel no pressure.
Last year, Xiaomi Ecological Chain Company Zhimi launched air-conditioning, and the sound of 'Millet to do air-conditioning' was endless. The high-profile Miss Dong had unexpectedly chosen silence. Perhaps, 'disdain' is the most powerful counterattack.
Then, with the slogan of 'smart, beautiful, like the wind', the Mijia Internet air conditioner can enter Miss Dong’s eyes? Is air conditioning the first large-scale home appliance of Xiaomi, which can replicate the success of many small products in the ecological chain?
These problems can only be left to the elderly at the moment. However, AI Finance and Industry understands that it is not easy for Xiaomi to do air conditioning. The 'table fee' for obtaining air-conditioner compressor parts is as high as 4 billion yuan.
'Take 4 billion to talk about, you can't guarantee that you can make money after you go to the table.' An insider told AI Finance and Economics that in the past, many areas of Xiaomi's entry have taken a large share, 'air conditioning is also worth looking forward to.'