In the era of the Internet of Things, the cutting-edge technologies that are constantly emerging in various industries are accelerating the transformation of lifestyles. In terms of air-conditioning products, Haier successfully developed the first inverter air conditioner in China in 1993, and now it has basically fallen. The curtain, the market game and the technical genre debate lasted for nearly 20 years. However, from Haier's launch of self-cleaning air conditioners in 2015 to the mainstream of the market to follow suit, in the middle of just three years.
User choice Healthy air demand is a big trend
As the pioneer and continuous leader of self-cleaning air conditioners, Haier self-cleaning air conditioners have become a phenomenal topic in the industry and society.
Objectively, Haier's self-cleaning air conditioners can stand out in the Internet of Things era, and patented technology is a necessary guarantee. But the most important point is that Haier can be keenly aware of consumers' concerns and needs for healthy air.
On the other hand, in 2015, since the advent of self-cleaning air-conditioning products, they have been questioned by the industry and consumers. Is 'self-cleaning products really practical?' 'Is it time to promote new technologies?'
In the face of consumer doubts, Haier quickly awakened the user's health concerns with the dirty water of the air conditioner. At the same time, along with these visually shocking household cleaning, now in the store, every 10 purchases of air-conditioning consumption Eight of them chose 'self-cleaning'. Therefore, we can think that consumers' acceptance of self-cleaning technology is improving, and the awareness of needing healthy air is awakening.
Haier public welfare cleaning activities awaken people's health and air awareness
If self-cleaning air conditioners are gradually entering the main stage of the air-conditioning industry is the general trend and the inevitable choice under the trend of consumption upgrading, then we believe that Haier's active role in it is to awaken people's awareness of healthy air.
After switching from a simple air-conditioning manufacturing company to air research, Haier will continue to iteratively upgrade and fully serialize itself. There are many followers in the industry. However, among the many brands entering the self-cleaning air-conditioning field, Haier is the only one that is deeply involved in the consumer class. To promote the concept of healthy air, and to provide free air-conditioned public welfare cleaning for the user family.
From the perspective of industry, public welfare cleaning can promote self-cleaning and rapid popularization and sales increment. From the perspective of social responsibility, Haier's air-conditioning public welfare cleaning activity is a kind of social responsibility for leading enterprises in the field of air research. Deep understanding and practice. It has greatly enhanced the domestic people's perception of the dangers of dirty air conditioning and dirty air. It is spreading upward positive energy, which leads us to move towards a better and healthier lifestyle.
Haier has previously published a gray map of the Chinese family 'air-conditioning bath water'. The person in charge of Haier air-conditioning explained that the gray-scale map is based on the color depth of the dirty water after cleaning the air conditioner. The sample is from the national 200 in the activities of Huanxin China. More than 56,000 families in more than 8,000 communities in the city.
According to the map, the dirty water washed by these household air conditioners can be divided into 20 gray, 40 gray, 60 gray and 80 gray gray. The larger the gray value, the dirt facing the local area. The more serious the air pollution is. However, with the continuous development of Haier's public welfare cleaning, this grayscale map indicating the indoor air condition of Chinese households is gradually becoming 'whitening', indicating that the air quality in the user's home is improving.
We believe that, based on the above reasons, it is necessary to accelerate the iterative update of self-cleaning air conditioners nationwide. Haier public welfare cleaning has made a one-step attempt, and more enterprises and social forces are needed to join this camp.
Haier patent self-cleaning has become an industry trend
Obviously, self-cleaning air conditioners have now highlighted the unmatched advantages of non-self-cleaning products. Companies that have questioned or waited for self-cleaning technology are now involved in the study of self-cleaning technology. In the domestic market, almost mainstream air-conditioning brands are Equipped with products marked with self-cleaning technology. In foreign markets, self-cleaning technology is still the most potential star in the air-conditioning field. Last year, Japan Refrigeration Exhibition, a Japanese brand launched self-cleaning products, which was deeply concerned by Japanese manufacturing.
However, from a technical point of view, Haier original patented self-cleaning technology, and in the field of air research, Haier is also the most far-reaching enterprise in the current air-conditioning brand.
We believe that this is inseparable from the deep understanding of the enterprise's consumption upgrade. At the same time, a company that has the courage to assume social responsibility, has a sense of mission, and is responsible to the society to the consumer can steadily push technology and people's lives to a better level. Good direction.
As we mentioned earlier, in the process of rapid changes in the industry and consumers, who can be sensitive to the needs of users while not forgetting the initial heart, who can guarantee a dominant position in the new pattern.