The craftsmanship spirit is highly respected by various home appliance companies, and every detail of the Shanghai Hitachi Washing Machine Production Division reveals the persistence of the craftsman spirit and has become an instinct for its product creation.
Japanese home appliance brands have been labeled as high-end, quality labels, which are benchmarks and targets for Chinese home appliance companies to learn from. Many of these appliances come from Chinese factories. Hitachi Washing Machine Production Headquarters is located in Shanghai Jinqiao, as the majority of products. Back to the washing machine factory in Japan, what kind of DNA, and how to be attached to the quality, the author with admiration and a trace of doubt into the Shanghai Hitachi washing machine production headquarters - Jinqiao factory.
Production expansion product upgrades rooted in Asian markets
Stepping into the production of Shanghai Hitachi washing machine, there is one scene that I did not expect, including the head of the washing machine production headquarters of Shanghai Hitachi Household Appliances Co., Ltd., the design department, the quality department and other responsible persons have been waiting at the door. This move has fully demonstrated Japanese companies pay attention to this interview. From this careful attention to detail, we can see the quality concept of Hitachi washing machine permeating every cell.
Every department in Shanghai Hitachi Washing Machine Production Department has a persistent pursuit of quality.
The washing machine division of Shanghai Hitachi Household Appliances Co., Ltd. was established in November 1995 by Hitachi, Ltd. and Shanghai Shangling Group to establish Shanghai Hitachi Shangling Electrochemical Machinery Co., Ltd., and began production and sales of Hitachi washing machines. In April 2002, it merged with the air conditioning department. It has been 24 years old. With the expansion and upgrading of the global and Japanese washing machine market, the production capacity of Shanghai Hitachi Washing Machine Production Division has changed.
Shanghai Hitachi Household Appliances Co., Ltd.
Mr. He Boshen, Director of Washing Machine Production Division of Shanghai Hitachi Household Appliances Co., Ltd. introduced: 'The annual output of Hitachi washing machines reached 940,000 units in the year from April 2013 to March 2014, and in November 2016, the monthly output The new record of 100,000 is reached. In order to increase the output of the inverter type, Shanghai Hitachi Washing Machine Production Headquarters will transfer the production of non-inverter type to Thailand in December 2017. In 2017, Shanghai Hitachi Washing Machine Production Division has 96.8% of washing machine products. Resold to Japan, exporting to other regions in Asia accounted for 2.8%, and sales in the Chinese market accounted for 0.4%.
As a manufacturing company, it is no accident to continue to grow in the fierce market competition. It has inexhaustible strategic skills in product development, production, quality assurance, etc., and can be executed consistently.
The requirements are demanding, the interpretation of the craftsman spirit
Quality first, is the quality concept of Shanghai Hitachi Washing Machine Production Headquarters, insists on quality first, and stands on the customer's stand for product development, production and sales. Hitachi washing machine is almost demanding in every detail, and strives to be perfect. Every high-quality washing machine. Shanghai Hitachi Washing Machine Production Headquarters realizes independent production of major components such as motors and clutches. He Boshen believes that: 'The independent production of parts and components can better maintain high quality products and pursue high quality. Performance. And most of the customers facing are Japanese users, they are very demanding on mute, we have to try to satisfy them.'
When I visited the factory, I found that although there is still much room for improvement in the degree of intelligence of the factory, the precise control of each detail is the best interpretation of the 'artisan spirit'. The quality of parts and machines is strict. Control, from the comprehensive and effective implementation of the strict management of quality. In each production workshop of Shanghai Hitachi Washing Machine Production Division, there are personnel job identification boards, rating each employee's skills, divided into primary, intermediate, advanced There are also skill classification indicators, which give employees an incentive to see their skills at a glance. There are also many quality inspectors with yellow hats on each production line to check the quality of each process in real time, and do it in the production process. To strict quality control.
Personnel job skills identification kanban to grasp the production quality from all aspects of the production line
From the source of production workers, the implementation of meticulous and rational quality management is also the essence of the craftsmanship. Many people think that craftsmen are a kind of mechanically repeating workers. In fact, craftsmen have far-reaching meaning, production of washing machines in Shanghai Hitachi. The craftsman of this department is a kind of temperament deep into each post, firm, steady, and strive for perfection.
Technological innovation, staying ahead
'Artisan spirit' has become a common cultural and ideological value of Shanghai Hitachi Washing Machine Production Headquarters, and has thus fostered the endogenous power of the company. At the same time, Shanghai Hitachi Washing Machine Production Division is automating, intelligent, and technical research and development. Innovation has also been continually pursued. Minister He Boshen revealed: 'With the implementation of the medium-term new battalion plan, according to the state of equipment replacement, motors, clutches, cabinets, dewatering buckets and other major components, we to achieve automation, Investing in the goal of unmanned. 'It is reported that in the past five years, Shanghai Hitachi Washing Machine Production Headquarters has increased production efficiency through automation and reduced 300 workers in the production line. These people are assigned to the production line of the new parts for production.
Shanghai Hitachi washing machine production headquarters production line automation is increasing
Minister He Boshen also said: 'Hitachi washing machines have a special group to develop new products in Japan, collecting customer needs and investing in technology research and development funds to increase the differentiation of washing machines with other brands.'
Niagara Falls is the world's largest transnational waterfall. It is mentioned that 'Niagara' is the first time that it is associated with super-large water flow and super impact. This term is used to define the unique impression of Hitachi washing machines. 1. Niagara beats and washes, 2. Niagara soaking and washing, 3. Niagara rinsing. As the name suggests, Hitachi washing machine's function selling point is the surge of water like Niagara Falls and the impact of cockroaches. Niagara is washed and sprayed through Niagara spray and beat The pulsator X thoroughly cleans the clothes; the Niagara immersion wash is performed by soaking with a high concentration of washing liquid to remove the yellowing of the clothes; and then washing away the laundry detergent by washing with Niagara having a large amount of circulating water and centrifugal force. Three major steps to wash clothes in all directions. Another major feature of Hitachi washing machine is 4. Automatic cleaning function, automatic cleaning function is to sterilize the tank while washing and inhibit the production of black mold spots.
At the end of the design, the design director of the company said: 'With the above four technologies as the support, the parameters of Hitachi washing machines in energy saving, water saving, mute effect, washing ratio, etc. are compared with similar products in the industry every year, to maintain a leading edge.
However, just before the news broke out, the Hitachi washing machine failed to pass the 'continuous disturbance voltage' project. In this regard, President He Boshen also gave a direct reply: 'The Hitachi washing machine was first commissioned before production. The Japanese side completed, the test requirements were slightly higher than the Chinese benchmark, and the final confirmation in the laboratory in Shanghai was carried out. After the unqualified exposure problem, we must reflect a larger margin. The same Hitachi washing machine It is sent to 4 different testing institutions in China, and the test data is different. This suggests that we will use higher standards to demand ourselves in the future, no matter which testing institution is qualified, leaving more margin. , try to meet the test requirements under various conditions. '
In this interview, Shanghai Hitachi Washing Machine Production Headquarters carefully polished every part, every process, every product, and concentrated on it. The craftsmanship is becoming a kind of production capacity. The attitude of Hitachi washing machine to manufacture products is the craftsman spirit. Thinking and philosophy, the pursuit of excellence in quality, meticulous manufacturing, and the pursuit of technology.
In addition, Minister He Boshen explained to the author the Hitachi home appliance brand slogan: '360°HAPPYHAPPINESS,' is to let every user feel the comfort and happiness of life.
