During the World Cup, Changhong Air Conditioning relied on the 'Belgian winning CHiQ air conditioner free of charge' activity to feel a sense of presence. After the Belgian national football team was close to the top eight, Changhong Air Conditioning promised the first time to announce a discount of 20% off. Changhong Air conditioning tells consumers with real gold and silver: Changhong air conditioner does not play routines!
This wave of World Cup events coincides with the air-conditioning season. Changhong Air Conditioning has become the forerunner of many gambling 'winning the title-free' home appliance brands, igniting the peak season market. This summer, Changhong air-conditioning responded quickly. First of all, the 2018 扛鼎作CHiQ Q3Ts artificial intelligence wisdom Eye cabinet machine and CHiQ Q3Fs artificial intelligence voice king hang up two high-end products to win market reputation, and then with real offers, won the praise of consumers, let the champion quality of CHiQ air conditioner into thousands of households, let consumers actually Feel the cool temperature and healthy air brought by Changhong air conditioner, enjoy high quality and comfortable life. This event alone is enough to highlight the upgrade and innovation of Changhong Air Conditioning in 2018 product and marketing.
Changhong Air Conditioning has achieved rapid growth in recent years. The domestic market has achieved rapid growth of more than 30% for three consecutive years. In 2017, the overall shipments within and outside China exceeded 5 million sets, once again setting a new high in history, and the total retail volume achieved a high growth rate of 58%. The growth rate ranks second. In 2018, Changhong Air Conditioning continued its previous growth momentum. Ren Huakai, general manager of Changhong Air Conditioning Domestic Marketing Company, said: 'Although the peak season has not yet ended, it is expected that the sales volume of offline channels will reach two. The number of online sales increased by about 60%, and the overall growth was around 30%.
Artificial intelligence air conditioning new trend
Hu Zhaogui, general manager of Sichuan Changhong Air Conditioning Co., Ltd. once pointed out: 'The current market is demand marketing, smart air conditioning, smart home appliances have entered our lives.'
Therefore, in the smart home solution built by Changhong, air-conditioning, as a must-have home appliance product, can fully support and integrate Changhong's intelligent transformation, whether it is the intelligence of the product or the intelligence of the system. It is also the Changhong smart family. An indispensable part of smart life, the future development space is quite broad. Changhong air-conditioning conforms to the market trend and creates high-quality high-end air-conditioning products to better serve consumers.
Changhong Air Conditioning's intelligent strategy, which has been promoted since 2014, has laid the leading position of Changhong Air Conditioning in the field of intelligent air conditioners in advance. Especially in recent years, in the field of artificial intelligence air conditioners, human body state perception, artificial intelligence voice, artificial intelligence and wisdom eye have been launched. The three generations of CHiQ products have made Changhong air conditioner occupy a huge opportunity in the field of intelligence, leading the development direction of intelligent air conditioner. In 2018, Changhong Air Conditioning launched the artificial intelligence intelligent eye Q3Ts series cabinet machine, to find the strength support for value transformation, leading The wave of artificial intelligence air conditioners represents the highest level of intelligent air conditioners.
Channel construction terminal marketing new gameplay
The innovation of the product has given Changhong air-conditioner more innovative operation in marketing. In the past year, the new retail based on the Internet has gradually entered the consumer vision, and Changhong and other manufacturing industries are also promoting implementation. 2018 In the year, the investment information of the new Changmei Life Museum 'sells' the home appliance industry. It is understood that the new Changmei Life Museum is the core measure for Changhong to reinvigorate its self-built channels under the fierce market competition and Internet + accelerated transformation. Ren Huakai said that from the beginning of 2018 to June, Changhong's old customers activated and opened a new channel to build 2,000 new Changmei stores.
The new Changmei Life Museum is based on the physical retail store + e-commerce + mobile Internet. By integrating online and offline, it realizes the seamless connection of 'people + goods + field' and establishes a new retail model. The store has undergone a new definition and upgrade, namely six new models: new SI image, new product category, new business model, new business model, new management model, new support policy. Compared with current industry operations Good specialty stores are more 'new': more Internet-oriented, smarter, more value-added, introducing smart stores, smart products, intelligent experience, comprehensive innovation and transcendence of traditional store operations.
The innovation of the channel has enabled Changhong Air Conditioning to have more abundant channel resources in the Internet era, to open up the online and offline, and to add value to the brand for the dealers themselves.
In the recent World Cup marketing war, Changhong not only transformed and innovated in the traditional 'sports marketing' model, but also responded to consumers with a 20% discount in the first time, dispelling consumer concerns and becoming a lot of gambling 'winning the title' The forerunner of home appliance brands. The interactive gameplay of terminals, marketing activities around the characteristics of young people, Changhong air conditioners are rejuvenating. The innovation from channel to terminal has won more channel resources and user resources for Changhong air conditioners, and continuously grows. Be a matter of course.
Changhong Air Conditioning's new industrial 4.0-based intelligent production base in Changhong Industrial Park in Mianyang Economic Development Zone will be officially put into operation this year. Together with Changhong Air Conditioning's Guangdong production base, it will help Changhong Air Conditioning's overall annual production scale increase again. In March of this year, Hu Zhaogui, general manager of Changhong Air Conditioning, has proposed a set of scales. The changes in 2018 Changhong air conditioners in terms of products, channel construction and terminal marketing have made Changhong air conditioners closer to this goal.
