After entering July, the competition in the first half of the heavy truck industry officially came to an end, and various companies have also come up with their own transcripts. The outstanding Shaanxi auto truck has lived up to expectations, and the domestic marketing exceeded 78,000 in the mid-term exam. , a year-on-year increase of 12%, a perfect market share increase of 1.2%, handed over a satisfactory answer.
Party Secretary of Shaanxi Automobile Holding Group, Chairman Yuan Hongming also shouted at the 2018 Shaanxi Automobile Heavy Truck Mid-year Marketing Summit: Realizing the 100 billion Shaanxi Automobile is just around the corner!
Party Secretary of Shaanxi Automobile Holding Group, Chairman Yuan Hongming
Yuan Hongming said that since the establishment of the factory, Shaanxi Auto has gone through 50 years. After three years of entrepreneurship, generations of Shaanxi Automobile people have used this blood to create this golden signboard, which has been passed down from generation to generation and has become an important pillar of the Chinese automobile industry. power.
Shaanxi Auto Proprietary Technology Release
Therefore, he spoke highly of the achievements of Shaanxi Auto: 'In the face of today's intricate market situation, we seized opportunities, grabbed the market, dared to fight hard, and finally seized the market's 'five firsts' in the first half of the year! Urban construction muck sold 12,000 vehicles, up 140% year-on-year, natural gas vehicles sold 6,000 units, 550 high horsepower sales 8,000 units, port tractors sold 2,000 units, and new M3000 high horsepower coal tractors sold 15,000 units. Especially at 3 In the month, our monthly sales exceeded 20,000 units, which set a new record.
Liu Xiangyu, general manager of Shaanxi Heavy Automobile Sales Co., Ltd.
In addition, Liu Xiangyu, general manager of Shaanxi Heavy Duty Truck Sales Co., also made a marketing work report at the summit. The report shows that in the first half of 2018, Shaanxi Automobile sold 38,000 tractors, with a market share of 17.2%, ranking second in the industry; The number of dump trucks was 30,000, a year-on-year increase of 96.4%, the market share reached 20.3%, ranking first in the industry; sales of 7,000 vehicles, up 134% year-on-year, and the competitiveness of Shangyu products increased significantly; sales trucks 3000 The industry's influence has also continued to expand.
For the market situation in the second half of the industry, Liu Xiangyu is full of confidence. He said: 'In the second half of 2018, the heavy truck industry is expected to sell 400,000 units, which is expected to reach 1.07 million units throughout the year. Recycling and other competitive products, improving the potential market and regional sales such as dangerous transportation, car transportation, grabbing market opportunities, improving marketing management, and continuing to promote service innovation, taking market segmentation as a breakthrough point, sprinting the second half of the year, must be able to protect The achievement of the annual goal. '
It is worth mentioning that Yuan Hongming made a more accurate interpretation of the '2035 Strategy' that was released in February this year. He also stressed that the formulation of the '2035 Strategy' is for Shaanxi. The rational thinking of the 50-year history and future development of the steam engine is the persistent pursuit of the realization of '100-year Shaanxi Automobile'.
Wang Yanhong, deputy secretary of the Party Committee of Shaanxi Automobile Holding Group, presided over the conference
It is understood that Shaanxi Auto will be divided into three steps, step by step to promote the realization of the 2035 strategic goal. The first stage is from now to 2020, with about 3 years, the annual production and sales volume of the whole vehicle reached 270,000 (heavy truck 20 10,000 vehicles, 30,000 medium and medium-sized trucks, 30,000 mini-cars, 5,000 buses and 5,000 special-purpose vehicles, achieving the goal of 100 billion Shaanxi Automobile, thus completing the development task of the 13th Five-Year Plan.
Wang Ming, Director of the Comprehensive Transportation Institute of the National Development and Reform Commission
The second stage is from 2020 to 2025. With about 5 years, Shaanxi Automobile has achieved serialized development of its military products business. The sales volume in the international market has reached more than 30%. The heavy truck business has entered the forefront of the global industry. Breaking through 400,000 vehicles (200,000 heavy trucks, 100,000 medium and light trucks, 80,000 mini vehicles, 20,000 buses and 8,000 special vehicles), the full range of commercial vehicle business has entered the forefront of the domestic industry, and the Group's sales revenue has exceeded 150 billion. yuan.
Shaanxi Auto Internet e-smart intelligent service members broke through 1 million
The third stage is from 2025 to 2035, and after about 10 years, Shaanxi Automobile's full range of commercial vehicle business has reached the international leading level, and the new energy passenger vehicle business has become an important force in the industry (commercial vehicle production and sales guarantee 40) 10,000 vehicles, the annual production and sales volume of new energy passenger vehicles ensured 400,000 vehicles, and the Group's vehicle production and sales exceeded 800,000 vehicles. The Group's sales revenue exceeded 200 billion yuan.
Shaanxi Automobile Delong New M3000 8×4 Pure Electric Dump Truck
Shaanxi Automobile Delong X3000 600 horsepower tractor
At the same time, Yuan Hongming also believes that in order to solidly promote the '2035 Strategy', Shaanxi Automobile will focus on 10 '3-5 years' key work, fully mobilize resources of all parties and accelerate the construction of 'four plates':
First, accelerate the formation of two major industrial clusters in Xi'an and Baoji. Accelerate structural adjustment and product upgrading, as the main direction of promoting the transformation and development of enterprises, forming a full range of commercial products with medium and high-end products as the mainstay, taking into account economic products, radiating the world, and moving forward together. Automobile industry pattern.
The second is to build a future-oriented parts system. Relying on the whole vehicle to pull ahead, plan ahead, and firmly grasp the technological upgrading, the development requirements of new energy and intelligent network, follow the 'introduction and digestion' and 'independent research and development' two-wheel drive Mode, the introduction of internationally renowned parts and components companies (such as: Grammer seats, mainland electronics), accelerate the modularization, systematization, intelligent transformation and upgrading of components.
The third is to build a special vehicle base based on KONE. With KONE as the core, the company will continuously enhance its internal synergy, and take advantage of the location advantages of Xinjiang, Huainan, Datong and Xunyang, benchmarking products, enriching product lines, product platforms, To build a special-purpose vehicle system for the whole country, in terms of products, technology to achieve leap and beyond, and then drive the company's special vehicle upgrade.
The fourth is to build a post-market segment centered on Shanghai. Using the 'Internet +' thinking, relying on the company's post-market platform, continuously improve and enhance the user experience, and vigorously expand the post-market business. In the future, the post-market business penetration rate will reach 50%. Above, the financial business support rate has reached more than 40%, and strive to provide greater support for marketing.
Delong X6000 and DeLong X3000 Youth Edition
'We will also focus on the future, technology-driven innovation, and strive to build the technological advantages of new energy and intelligent network as the core. At the same time, further accelerate the progress of the X6000 listing work, in-depth analysis of competing products and target markets, do a good job in the market Research, product adaptability improvement, and develop a practical 'product + service' marketing strategy to ensure a model of high-end. ' Yuan Hongming added.
As the saying goes, the nine provinces will meet, the Central South will prosper. As an important connection point between the Yangtze River Economic Belt and the Silk Road Economic Belt, as well as important supply nodes, railway hubs and port nodes on the 'Belt and Road', Wuhan has shown rapid development. The new momentum. 'Put our conference in Wuhan, I hope that the sales of Shaanxi Auto in the second half of the year can be as good as this 'fire stove', and the passion is like fire!' Yuan Hongming expects this.