Of course, in the long run, the market competition should not only be price competition, and service competition, this is the open market should be benign competition, will allow both operators and us

(Reporter superb) although the six-year newspaper will wait a period of time to be announced, but the direct response of the three operators half a year operation of the operating data has been first released. However, unlike usual, China Telecom has become the most dazzling star in half a year, and the Chinese unicom has once again a crane tail. Document 2_01_ copy. jpg According to the three major operators announced, as of the end of June this year, in the mobile business, China Mobile 4G users up to 677 million, six months cumulative net 18.61 million; China Telecom 4G users up to 217 million, six months cumulative net increase of 35.27 million; China Unicom 4G transfers users up to 203 million, six months cumulative net increase of 28.23 million. In fixed-line broadband services, China Mobile users up to 135 million, six months cumulative net increase of 22.39 million; China Telecom users up to 141 million, six months cumulative net increase of 7.09 million; China Unicom's number of users reached 78.92 million, six months cumulative net increase of 2.38 million. This group of data shows that China Telecom's 4G business growth is huge, Chinese mobile fixed-line broadband business continues to maintain its advantages, but China Unicom either 4G business, or fixed-line broadband business are lagging behind. ' Wonka ' strategy failed? If you carefully analyze the operators of the first half 4G of the three operators, you will find March a magical inflection point. Document 2_01_ copy. jpg In this month, China Telecom, China Mobile and unicom 4G users growth rate reached the peak of the first half of this year, a net increase of 6.93 million, 9.92 million and 7.07 million respectively, followed by three operators 4G user growth slowed, of which China Telecom April, May, Net increase of 5.86 million, 5.52 million and 5.67 million respectively in June; China Unicom in April, May, June, respectively, a net increase of 4.06 million, 2.07 million and 2.78 million; China's mobile performance has been more ups and downs, with a net increase of 2.43 million in April, the first decline in user numbers since the company released its 4G business operations, and, in the ensuing two months, China Mobile's 4G business has warmed up and returned to growth. From the operating data for half a year, China Telecom's 4G user growth is the most stable, the basic is maintained in more than 5.5 million, while China Unicom's second quarter 4G user growth has been a ' cliff-style ' decline, from the highest 7.07 million direct fall to less than 3 million, than the roller coaster to stimulate. As we all know, once relied on ' Wonka ' package, China Unicom 4G user number of rapid growth, but from the current performance, this shows that the ' Wonka ' strategy failed? After all, in the three major operators, China Unicom launched the Internet card package is the largest category, China Telecom and the Chinese mobile combined are not necessarily more than unicom. In retrospect, the 4G strategy of the three major operators, in addition to ' Wonka ', unlimited flow package to undertake a new wave of traffic hotspots.

And in this propaganda campaign, China Telecom seems to be better off because the unlimited flow package from the personal package evolved into a family package (per capita monthly consumption of only 30 yuan), and in the country, especially the South 21 provinces (urban areas) carried out a large-scale market promotion, its offensive no less than China Mobile. With the promotion of in-depth, ' Wonka ' package of the drawbacks gradually highlighted. Unlimited flow package for all applications, and ' Wonka ' is directed flow, only for a specific application-free flow. When both prices are equal, the former naturally has a competitive advantage.

Although late China Unicom also launched a response strategy, but from the operating data, the results are very little.

Obviously, China Telecom relies on ' unlimited flow package ' to play a beautiful turnaround.

Fixed-network broadband bipolar pattern almost formed? Compared with the 4G market, fixed-network broadband market in the reign of more than. In this market, China Mobile has maintained a stifling competitive advantage, its monthly user growth rate than China Telecom and unicom add more.

More interestingly, China Unicom's cumulative net gain in the first half of the year was less than the one-month increase in mobile.

According to the latest operating data, China Mobile fixed-network broadband users only less than 6 million, almost neck, and China Unicom is obviously lagging behind, become the tripod market pattern of the weakest foot. Of course, the gongchenglvede of China Mobile in the broadband market is not unrelated to its long-standing low price strategy. Only in the Beijing market, China Mobile has played a ' 88 Yuan unlimited 4G package free with the banner of Broadband ', and in some three or four-line cities, the "free use" threshold is lower.

Of course, China Telecom and Unicom also have a similar tariff combination, but the propaganda offensive has always been a sigh of relief. In the broadband market, China Mobile is the restless catfish, China Telecom This city is under pressure, but in the fierce competition, two operators of fixed-line broadband services have been high growth, in particular, China Telecom in the first half of 2018 the cumulative net number of users is its 2007 released fixed-line broadband users since the peak,

I believe this year's results will not be too bad. When the eldest and second fight, the industry third become the most unlucky one. China Unicom's performance in the first quarter and second quarter was a two-day ice-fire.

According to the announcement, China Unicom's first-quarter user growth of 1.52 million, only 860,000 in the second quarter, the growth rate of ' cliff-style ' fell, and surprised.

But in any case, in the fixed-network broadband market, China Telecom and the Chinese mobile bipolar dance has become a well-established fact, then just after the change of China Unicom's next step out of the way? From the first half of the performance, the ' price war ' is increasingly profoundly affecting the market competition pattern. Although such a competitive approach to the operators of the senior officials repeatedly complain, but consumers are loved.